Artificial Intelligence in SEO

Curious about the new role of AI in SEO?

We haven’t forgotten about the latest up-and-coming player on the SEO field. This double-edged sword is only going to get bigger, so it’s important to take it into account. There is still much debate over the ethics of using AI bots such as ChatGPT in content creation, but regardless of that, AI is already working behind the scenes in the SEO process. Aragon Research explains it like this: “In 2024, we can anticipate further integration of AI technologies in SEO strategies, offering more precise targeting, personalized content recommendations, and enhanced user satisfaction.”

There’s an important distinction to make here: AI is not replacing SEO, or rendering it obsolete; it’s being integrated into the process. Customizing user experience to show relevant content means that the content still needs to exist, which brings us back to the importance of quality, original content for visibility. 

If you’d like to learn more about the role of AI writing, read our article on the subject here.

Get Original Content from an SEO Company from Ann Arbor, Michigan

Looking for an SEO company that doesn’t rely on AI?

Whether you’re specifically looking for SEO companies near Ann Arbor, Michigan, or you just need a company who cares about your results, Michigan SEO Group can help! The online nature of our website, social media, and SEO services means that we can help your business no matter where you are. But don’t take it from us, click here to read Google reviews from our happy clients.

To get started, call (877) 815-6974 or submit a contact form here.

The Relevance of SEO in 2024

Wondering if SEO is still relevant in 2024?

You may think that we’re a little biased towards that question, but don’t worry, we actually did the research to make sure we’re not out of date. The TLDR answer is: yes! As long as there are search engines (Google, Bing, Edge, etc.), SEO will always be a vital tool for website visibility.

Aragon Research has this to say on the topic: “In 2024, we anticipate a surge in the importance of multimedia content, including videos and interactive elements. Search engines will likely reward websites that engage users with diverse and valuable content.” This is to say, SEO is more than just keywords. Quality content is the driving force behind good SEO, and as we go into the new year, high-quality, diverse content will be more important than ever. 

Diamond Media Solutions says something similar: “The relevance of SEO in 2024 is not just about keywords but a more holistic approach to online content. Keywords, while fundamental, are just one part of the story.” Even just ten years ago, a website could gain solid visibility from a heavy smattering of keywords with a side of content. Nowadays, as the internet continues to grow and change, SEO techniques grow and change along with it. This means that while spamming keywords doesn’t cut it anymore, the importance of SEO hasn’t diminished—its priorities have simply evolved. Given that this evolution means good SEO practice prioritizes original educational content for website viewers, we would say this is a pretty good thing!

Boost Your Business with an SEO Company from Ann Arbor, Michigan

Want to give your business a digital edge in 2024?

Whether you’re specifically looking for SEO companies near Ann Arbor, Michigan, or you just need a company who cares about your results, Michigan SEO Group can help! The online nature of our website, social media, and SEO services means that we can help your business no matter where you are. But don’t take it from us, click here to read Google reviews from our happy clients.

To get started, call (877) 815-6974 or submit a contact form here.

Get in the Marketing Spirit!

Have you thought about using the holidays to boost your online presence?

One of the great things about the holiday season is that nearly everyone can participate, even if they don’t specifically celebrate Christmas. Using holiday themed graphics and images on your social media and website gets people in a cheerful mood and helps them relate to your business. Plus, with all the holiday advertisement that other businesses will be doing, you don’t want your business to seem dull by comparison!

If it’s not the style of your business, you don’t have to advertise your business with pictures of candy canes and snowmen—even just a few festive colors or subtle graphics can do the trick.

Boost Your Web Design with Michigan SEO Group

Whether you need holiday marketing or a year-round business boost, Michigan SEO Group can help! Our company provides social media management, SEO services, and web design based in Michigan. But don’t take it from us, click here to see reviews from our happy clients!

To get started, call (877) 815-6974 or submit a contact form here. Happy holidays!

'Tis the Season for Discounts

Looking for ways to promote your business as the year closes out?

The holidays are a great time for your business to run specials and discounts. As long as it’s conducive to your business, one-time discounts are a tried-and-true method of boosting profits. Retailwire.com talks about the psychology of discounts, and the main principle is “the larger the discount, the greater the perceived value.” This just means that people are more likely to buy something when it’s discounted, because it seems like it’s worth more. This is more geared towards retail, but also applies to services. 20% off a chiropractic exam? 30% off a utility installation? It may not be the first thing you think of when you think of holiday cheer, but any working adult will tell you how much of a gift small business service can be worth!

Get More Marketing and Web Design Tips from Michigan SEO Group

Whether you need holiday marketing or a year-round business boost, Michigan SEO Group can help! Our company provides social media management, SEO services, and web design based in Michigan. But don’t take it from us, click here to see reviews from our happy clients!

To get started, call (877) 815-6974 or submit a contact form here. Happy holidays!

Hire a Marketing Agency to Run Your YouTube Ads

Looking for a marketing agency that can manage YouTube ads for you?

It’s possible for you to run YouTube ads on your own, but hiring a marketing agency will get you the most bang for your buck. 

YouTube ads are directly connected to Google Ads, so if you aren’t familiar with Google Ads, they can be intimidating. It can also be overwhelming to check on your ads daily and continuously work to optimize them when you’re already busy running your business. It’s a full-time job to market your business, and advertising can easily double your workload. 

Read more about running YouTube ads.

Ask SEO Companies in Ann Arbor, Michigan About Ads

Did you know that Michigan SEO Group specializes in Google Ads and YouTube ads?

Our Internet Marketing Directors work with you directly to manage ads that are in your budget, so you can focus on doing what your business does best. Michigan SEO Group is proud to be one of the best SEO Companies in Ann Arbor, Michigan, but don’t take it from us! Take a look at our Google reviews. 

To ask about our services, call (877) 815-6974 or submit a contact form here.

YouTube Ads for Your Small Business

Does your business run YouTube ads?

YouTube is second only to Google as the most popular search engine. If you’re not taking advantage of YouTube ads, you could be missing out on opportunities for your business!

YouTube ads are small-business friendly because they aren’t expensive, and you don’t need a whole production team to make them. There are several options, including skippable in-stream ads, non-skippable in-stream ads, bumper ads, in-feed ads, and more. This gives you the freedom to choose which ad style best suits your business’s style and budget. You can learn more about the different types of YouTube ads here.

Read more about running YouTube ads.

Work with SEO Companies in Ann Arbor, Michigan

Did you know that Michigan SEO Group specializes in Google Ads and YouTube ads?

Our Internet Marketing Directors work with you directly to manage ads that are in your budget, so you can focus on doing what your business does best. Michigan SEO Group is proud to be one of the best SEO Companies in Ann Arbor, Michigan, but don’t take it from us! Take a look at our Google reviews. 

To ask
about our services, call (877) 815-6974 or submit a contact form here.

What to Look for in an SEO Audit

Are you struggling to see results from your SEO efforts?

When was the last time you ran an SEO audit? 

An audit is the most comprehensive way to check how well your content is performing. Running an audit can help you find bad links, orphan pages, missing meta text, unoptimized URLs, and more. Auditing can also tell you about the traffic on each webpage. You can clean up your website by cutting down on low-traffic content and prioritizing high-traffic content.

You can also prioritize content by consolidating similar pages. The Search Engine Journal says “consolidating pages that cover similar topics into one comprehensive page can improve user experience and help avoid keyword cannibalization.” Keyword cannibalization is when your website has multiple ranked pages with the same keyword, and they are forced to compete with each other rather than other websites.

Cutting down on repeated and outdated content takes the dead weight off your website and makes it easier for the important pages to raise their rank. Read more about cleaning up your web content here!

Refresh Your Website with Online Marketing in Ann Arbor, Michigan

Overwhelmed by the prospect of doing a complete audit?

It’s time to turn over your SEO to a professional!

Michigan SEO Group offers online marketing in Ann Arbor, Michigan. We can take the burden of website maintenance and SEO off your shoulders, and our traditional SEO methods keep your content fresh and relevant. If you want help getting your business to page one of Google, call (877) 815-6974 or submit a contact form here.

Why Stock Photos Don't Hurt Your Online Ranking

Are you unable to hire a professional photographer to take original photos for your company website? 

Do you prefer using stock photos because they’re quick and free? 

While stock photos may not be the best for optimizing your website, they won’t negatively impact your website. 

Why stock photos don’t hurt your online ranking

If hiring a photographer isn’t an option for your business, stock photos are great for decorating a webpage. Stock photos are easy to find in a pinch and add a visual interest to your content. Another plus: stock photography won’t have a negative impact on your website’s SEO. If you notice another business using the same stock photos you are, you can add alt text to your photo to help your page appear above others, but that’s not a guaranteed method with Google. 

Learn how original photos could help boost your online ranking here!

Manage Your Online Presence with an Internet Marketing Company in Michigan

Keeping up with online trends, social media, and consistent posting can be a lot to expect from someone already working a full-time job! When you hire an internet marketing company in Michigan, a professional can keep your content organized and up to date! 

Contact us today to see how an SEO professional can make a difference for your website. 

 

Stock Photos vs Original Content

 Do you use stock photos on your website? 

Have you ever wondered if using stock photos put you at a disadvantage?

Stock photos may not be harming your search ranking, but they may not be helping, either.

Why you should use original photos before stock: 

• Original photos provide a level of authenticity you can’t get from stock photos. 
• Personal pictures rank over stock because you won’t be competing with other sites using the same stock photo.
• If someone saw your photos online, they could use them to search for your website. 

For a more in depth look at why you should use original photography, click here! 

Rely On an Internet Marketing Company in Michigan to Boost Your Ranks

Working with an internet marketing company in Michigan will help keep your online presence organized and interesting. Working with a team of marketing professionals can help boost your Google search ranking and get more visitors on your website. 

Contact us today at 877-815-6974 for a free website evaluation.

Beginners Guide to Writing a Press Release

 Has your company done something newsworthy that you want to share? 

Are you trying to gain traction on your website? 

Writing a press release can be a great way to improve your website's SEO! Knowing how to write an effective article can be essential to your search ranking. 

Writing an Effective Press Release:

● Write in the third person 

● Keep it brief 

● Add interesting media 

● Be straight to the point

● Speak straight to readers

For a more in-depth look at effectively writing a news piece click here! 

Have Professionals Write Your Press Releases - Online Marketing in Ann Arbor, Michigan

If you want to write a press release about something happening with your company, work with an experienced writer in online marketing in Ann Arbor, Michigan. Michigan SEO Group has been improving the search results of businesses since 2006!

If you’re looking for someone to handle your online marketing needs, Contact Us or call 877-815-6974 to start improving your search results now!

When is the Right Time for a Press Release?

 Are you struggling to find the right time to write a press release? 

Do you feel like you may not be reaching your targeted audience? 

It’s important to know when the right time is to write and publish a release. 

When it may be appropriate for a press release:  

1. When your company has done something newsworthy

2. A new product or promotional launch 

3. When your company is hosting an event 

4. Crisis Control 

5. Gaining attention for a brand 

If you want to learn more about using press releases to your advantage, click here! 

Get Content Written for You with Online Marketing in Ann Arbor, Michigan 

Michigan SEO Group has been improving search rankings for businesses since 2006. We write content curated specifically to each client's needs. If you need help with online marketing in Ann Arbor, Michigan, Contact Us or give us a call at 877-815-6974.

Claim Your Google My Business Profile & Engage Potential New Customers!

Effective April 2^nd 2019 Google+ will be dead. You won’t be able to post there, all of that relevant information and valuable SEO material including business location, hours of operation and services will be moved over to Google My Business – but you need to Claim Your Profile!

This is a very exciting and powerful new tool Google is giving to businesses for free. Not only will is potentially improve your SEO results, but if you’ve properly optimized it – your business may appear in a special information panel because Google will recognize YOUR business ahead of your competitors!

But before you start posting – you’ve got to Claim and Optimize your Google My Business Profile. Click Here to learn everything you need to know getting your profile ready for posting!

THIS is Why You Need to Post on Your Google My Business Profile!

What if we were to tell you that there was a way for a potential new customer to not only discover your business but what you have to sell, see what’s new, AND possibly even purchase a product or schedule your services – FOR FREE? You’d think we were nuts, but we’re not nuts, we’re merely talking about Google My Business.

Strategic Online Marketing for Michigan Local Businesses

Not only is Google My Business good for your SEO profile, but it gives you the opportunity to post news, events, products and promotional offers customers and potential new customers can redeem right there in that profile without ever going to your website!

The way you need to treat Google My Business Posts is like it was Free Advertising! Now all you got to do is post!

Click Here to learn EVERYTHING you need to know about how to post to your Google My Business.

Online Marketing Trends Dominating 2017

Are you doing everything you can online to help grow your business?

Are you too busy handling everyday administrative tasks to focus on online marketing?

Are you worried that spending extra time and money on online marketing isn’t going to produce leads, sales, or new clients?

According to Forbes, you shouldn’t feel pressured to use all of the marketing tools available to you, but you should stay on top of the latest marketing trends to stay competitive in your industry!

Here are some trends that really took off in 2016 and are expected to keep rising in 2017:

1. Augmented Reality – Many companies are busy developing new, interactive apps to promote their brand.
   
2. Live Video Streaming – You can live-stream on virtually every social media platform, including Facebook, Instagram, and YouTube!
   
3. Data Visualization – Infographics make it easier for online consumers to process information. There are dozens of tools to make these infographics available, and businesses can gain a lot from using them!
   
4. “Dense Content” is key! – If you’re doing online marketing already, then you know that the attention span of the average online consumer is low. More people are scrolling through social media feeds without really reading what they’re seeing, and sharing articles after only reading a headline. In response, “more marketers are learning that dense content is key, making every line and every word count”, according to Forbes.

If you haven’t heard of two or more of these trends, don’t worry! That’s what Michigan SEO Group is for! We work hard to stay on top of all the latest trends in online marketing in Michigan so you don’t have to.

Our team of experts in SEO, web design, and social media management are always looking for new and exciting ways to promote our clients and help them grow their businesses. We want to help you, too!

When you work with us, we do all the hard work for you, so you can spend more time on the continuing success of your business. If you want to ramp up your online marketing game, it’s time to give us a call!

Why Google Hates Your Website, and How You Can Fix It!

If you’ve done any kind of online marketing for your business, you’re probably familiar with the basic concept of SEO.

However, do you realize there’s more to it than simply adding keywords to your website and posting on social media?

If you’re not satisfied with the growth of your business, you’re not alone! Many business owners find that they need to make a serious changes to their online marketing to be successful.

If you’re not showing up on Google or other search engines, there are several things you can do to fix this problem and start getting more calls and emails, and hopefully start making more money.

1. Update your website design – If your website design looks stale, or isn’t aesthetically pleasing, consumers won’t want to spend time on it. Additionally, Google is penalizing websites that aren’t responsive, or able to be viewed on phones, tablets, and other mobile devices.
2. Make sure your internal links are strong – At Michigan SEO Group, we work on this every day! You should use links between relevant pages on your own website on every new piece of content you post. Google also likes to see you linking to authoritative websites (think “.org”, “.edu”, etc.) to show that you’re including quality information on your website.
3. Offer a lot of value on your site – All the content on your site should offer valuable advice, answer questions, and encourage interaction. If your content is worth reading and sharing, Google will see that and raise your search position.

Trust Michigan SEO Group with Your Online Marketing in Michigan!

If you think you need to step up your online marketing game, we can help! We have a team of friendly and enthusiastic experts in SEO, website design, and social media who want to help you achieve success!

We’ll work with your goals in mind to help you grow your business. To get started, or to have a conversation with us about your business goals, contact us today!

Internet Marketing Secrets - What The World Wants!

What Does the World Want?

Last time we talked about making sure you narrow down what you do very, very well, and then to focus on that niche in your internet marketing. The next step is to make sure you know what the world wants when it comes to that niche. Think about it this way - you might sell the best upside down green widgets on the planet, but if nobody's typing "upside down green widgets" into Google, you're not going to get found. Instead, if people have a different way of searching - maybe they type "solve my widget problems"! If you know that, you can present your information in a way that meshes with search habits and also addresses their concerns in a very direct way. 

Learn more about focusing on what the world wants to rocket your internet marketing success upwards with this article.

Our Holiday Gift to You - Ten Top Must-Do's for Marketing Your Business Online

Identify!

1. Identify Your USP

            What is Your Unique Selling Proposition?

            What do you do differently or better than anybody else around?

           

If you have an existing business, get help figuring out what it is.

If you’re thinking about starting a new business, figure out what people need or want (see “keyword research” below).

Example: At SEO Ann Arbor, we started out serving SE Michigan businesses. Our selling proposition, which was somewhat unique in internet marketing, was that if you aren’t getting the results you want, you can sit across the desk from one of our founders and tell us exactly what you DO want!

If you don’t have a USP, create one!

2. Identify Your Best Customers

What customers are most profitable, the least trouble, and the kind of people you most enjoy doing business with?

Most business owners who take the time to research this are surprised by how often the most troublesome customers are the least profitable, and the most rewarding customers are the least trouble!

Can you identify your best three customers? What makes them the best?

3. Identify the pains or problems of your best customers that you can solve!

            My website’s not on Page One of Google!

            I can’t get my web guy to call me back!

            My neighbor’s sister in law designs websites and ....

            What are some pains or problems of your best customers that YOU can solve?

 Engage!

4. Explain Your Solution in “Engaging” Terms

            Engaging 1 - From the customer’s point of view

At last, someone I can meet with face to face who can explain what I need to do to get on Page One of Google!

            Or: Wow! A web guy who actually returns my calls!

Remember your USP? Keep in mind that if you make promises in your marketing, you have to structure your business to KEEP the promises. Nothing will destroy a bad business quicker than great marketing!

Engaging 2 – Designed to convince the customer to enlist or take action.

                        Learn Based Marketing

A lesson in SEO

                                    How to shop for internet marketing experts

                                    Top 5 List

                        Offer something in return for their participation!         

5. Use the contact information you get to build a base of interested people

Treat those people very, very well.

Be generous with your information. The days of withholding professional information are over. I can find virtually every secret of what you do on the internet. My problem is not finding the information, it’s finding the time, the specialized equipment, or the expertise to do what you do.

Inform, educate, entertain, and nurture your customer base.

6. Craft Niche Campaigns – one at a time!

            Base each campaign on a specific segment of your target customers.

            Dentist Offices: what do you say besides “hey, customers, I’m a dentist!”

            Pain: I get frequent headaches!

            Our solution: We diagnose TMJ problems.

Customer point of view: “Amazing! My dentist cured my tmj headaches in four appointments!”

Is it within your USP?

            Are the customers within your target customer profile?

            Can you fulfill the promise made in your marketing?

           

Saturate!

7. Create marketing copy

            Articles

            How To’s

            Top Ten Lists

            FAQs

            Videos

            Write for the web

            Engaging

            Divisible

8. Be social, be very social

            Twitter

            Facebook

            LinkedIn

Youtube         

Blog

            Articles

            email Newsletter

           

            Stay within the niche campaign – create Page One Power!

            Educate, inform, entertain .... enlist!

9. Be consistent, continuous, and considerate

            Pick a day every week to add info. Or two. Or three.

            Don’t miss those days. If you have to use Hubspot or Hootsuite.

            Don’t stop doing it.

            Make sure you provide a way to opt out.

            Actually provide useful information – don’t waste people’s time.

Test and Measure!

10. Test and Measure

            Are you actually getting more calls or emails?

            How many unsubscribes?

            What kinds of calls are you getting?

            Can you tweak your content to get different kinds of calls?

Don’t use the word Cadillac if you want Toyota customers!

What is Adwords? And Why Should You Use it?

Adwords is Paid Advertising on Google

Unlike organic search results, which are based on Google’s opinion of how well your website matches the terms of a search, Adwords results are paid ads. The ads appear above or to the right of Google’s organic search results, as well as on other sites.

You can pay per impression (when your ad shows up) or per click (when somebody clicks on the ad to visit your web page). For 90% of our clients, pay-per-click [PPC] is the best way to get a good return on your marketing investment. You only pay when someone clicks on your ads. Besides being instant (as soon as your campaign is approved, you can start showing up in search engine results), PPC ads can be limited to certain geographic areas, so you don’t pay to advertise to people who would never come to your business.


Who Should Use Adwords? 
Almost everybody! It used to be that if your organic search results were good enough, you could avoid PPC ads. However, the web has gotten so competitive that it really pays to have as many signposts as possible. So, the obvious reasons for PPC ads are that: (1) more ads means more potential listings on search results; and (2) more potential visitors to your site.

But there is another very important reason to consider a PPC campaign: to help narrowly define the keywords and phrases for your marketing efforts. Our experts can research what keywords are used to find products and services like yours, but the best specific data comes from the process of monitoring which keywords are actually driving visitors to your site. Ads and keywords that bring the most visitors are the ones you should be focusing your other digital marketing and SEO efforts on.

How Do We Do It? 
Our first step is determining what people are generally searching for when they’re looking for products or services like yours. One tool we use is the Adwords Keyword Planner. This allows us to enter a few primary description words (like “auto repair” or “family dentist”), and produce a lengthy list of what terms people in the US are actually typing into Google. We work through the first 50 or 100 of those terms to develop a set of words or phrases for your website.

Our second step is to review the list of core keywords with you. We determine the highly precise list to focus on and monitor for SEO. Depending on your account, that could mean as few as 3 keywords or as many as 20 or more. Together, we narrow down the longer list and come up with your “core” keywords. We use these in “4-in-1 optimization,” “link anchor text,” and in our social media and other efforts on your behalf. 
 
Our third step is to monitor your results. If you’re not using PPC ads, we monitor traffic to your site, the search terms used to find you, comments on your social media posts, blogs, and so forth. If you are using PPC ads, we monitor the click through rate so we know which keywords are getting the most interest. We constantly monitor your ad text to make sure it is compelling, truthful, and that it aligns with your market niche and your target clientele. The goal is to learn exactly what people are typing into Google to find you, and what to show them so make sure they know how wonderful you are. Even tiny changes in ad text can make a big difference, which is why we have to pay close attention to your results.

Our final step is actually not a single step, but a process. If keywords or phrases are getting you good numbers of visitors, we try to find more places to use them. We also try similar terms to see if we can get you even more good results! If some aren’t getting good results, we improve them ... if that doesn’t help, we remove them. Our SEO experts are never satisfied with “just good enough.” 

For truly meaningful results in today’s ultra-competitive marketplace, the process of test & measure, improve or remove should go on for as long as you stay in business. If you’re involved in the process, too, you can learn a TON about the mindset of your customers ... and that’s priceless!


So, What Should You Do? 
Even if your website frequently appears at or near the top of the organic search results, we recommend using a PPC campaign. It’s an important part of a well-balanced marketing plan, and the only way to get instant search results. Contact us today to discuss whether a PPC campaign* makes sense as a part of your marketing plan!


*By the way, there are PPC ads available on Facebook, Yahoo! and a variety of other platforms. Depending on your marketing goals and budget, many of these may be a good fit for your business!

What on Earth is an "Opt-In"?!

We’ve talked before about the need for an “opt-in” of some kind. That’s a method where we offer something that visitors to your website might want (an “incentive”), so they share their email address with us. We've used this approach with many of our most successful clients.

We urge you to let us create an opt-in for you!

We’ve seen again and again that it’s an important part of a robust online presence, and it really helps us get the message out there that you care. In the long run, that’s very valuable for building your brand and getting you more qualified customers!

How it works:

1.    We offer an incentive of some kind – a handy guide, a white paper, a coupon.
2.    We create a button or other place on your website that tells people they can get the incentive by sharing their email with us.
3.    Once we get the email, we have an automated system in place to follow up with them and share more useful information.
4.    Customers learn that you are good at what you do and that you are abundant.
5.    When they need services like your, they think of you in a positive way!

Why we need it:

In the course of our work, we've seen that many visitors will come to a website, but most leave, right away or after a minute or two. You have no way of knowing who they are or reminding them what you do. Some are potential clients, but they may leave and forget about you. If you think about it, that’s a loss that should make you feel the pain of missing out on business that you really deserve to get.

On the other hand, if they claim your incentive, you have a fighting chance to get their business, and make all your effort on website design, blogging, social media, and opportunity scouting worthwhile!

What we need from you:

1.    First, just say “yes!”
2.    We’ll suggest some ideas for the opt-in and VVVS sequence.
3.    You let us know if the ideas seem okay, or suggest others.
4.    We create the draft of the whole sequence.
5.    You approve the draft or suggest changes.
6.    We implement the opt-in and automated VVVS sequence.
7.    You start building a list of potential customers who think you are awesome!

It may seem like a bit of trouble, but many of our clients have been very successful using this approach as part of their overall marketing strategy. Imagine what just one or two more customers or clients per month could mean to your bottom line!

If one of your competitors is using it, you will likely see their business growing as clients chose them instead of you. You don’t want that to happen, and neither do we!

Give us the okay. We’ll get to work, and try to keep it as simple as possible for you!

Our Ideal Client Communication

Our Ideal Client Communication

“We believe in helping people achieve their dream of a successful, growing business and an abundant life…starting today!”  We do this by employing a vast number of website design, internet marketing and SEO strategies and tactics. However, our work is not done in a vacuum! 

We need consistent communication and content from you to maximize your success. We encourage you to think of your SEO specialist as an extension of your team. 

We design your SEO campaign to work best for your  particular customers, products, and services. Your expertise in your business and your knowledge of your customers’ needs is invaluable to us.  Here are a few examples of the kinds of information you can help provide:

•    Phone calls – who is calling or emailing you, and what are they asking for? – Let us know, early and often! 

•    Upcoming sales and events:  If you have a big sale or open house planned – Let us know!

•    Cancellations:  If an event or promotion is cancelled that we’ve advertised for you – Let us know! 

•    Conferences and community service projects:  Your staff “Races for the Cure” or attends a special conference or training session – Let us know!

•    New products or services:  You change your hours, launch a new product, recall a product, or find a new use for it – Let us know! 

•    Awards and recognition:  If you or a staff person becomes a member of an organization, your business receives accolades, or the baseball team you sponsor wins a tournament – Yep, you guessed it! Let us know! 

•    Industry news:  You recently read any interesting trade journals or blogs related to your business – Let us know!  [and please provide us with a link or copy of the article]

•    Staff news:  You hire a new employee, an employee retires, or other notable events occur like marriages, certifications, graduations, babies, etc. – Let us know! Are you noticing a theme yet?

•    Customer testimonials or reviews.  Stories about customers are worth their weight in gold.  Your staff went above and beyond to help a customer – Let us know! 

Are you wondering what a staff change or a community service event could have to do with your SEO campaign?  For getting the word about your business out there, ALL news is good news!  We can add your keywords into almost any content. Not only that, any “feel good” or personal news will tend to attract more human visitors via social media, especially if you provide us with photographs! 

Speaking of photographs, when you have an event, it’s really, really important to designate someone to take photographs (with permission) of happy customers to post on social media and your website.  We’re serious! It would be wonderful if you would assign someone the task of taking photographs and ONLY taking photographs, to make sure photos don’t become an afterthought. 

The more you “Let us know,” sooner rather than later, the more successful your campaigns will be!