How to Boost Your Social Media's Local Engagement

Struggling to get noticed by your local community on social media? Wondering how to turn local followers into loyal customers?

If you're a business in Ann Arbor, Michigan, creating locally relevant content is the key to standing out and building stronger connections online. Here’s how: 

Create Content That Speaks to Your Local Audience

If you want your business to grow on social media in Ann Arbor, Michigan, you need content that’s 
not just beautiful—but relevant. Think:

• Spotlighting local landmarks or events
• Sharing behind-the-scenes moments at your business
• Tagging other local businesses or creators

As Search Engine Journal highlights, consistently posting high-quality, engaging content is a key driver of follower growth. Use your content to tell stories that resonate with the local community and reflect your brand values.

2. Use Hashtags and Geotags Strategically

Want to get found by people in your area? Hashtags and geotags are your best friends.

On Instagram or TikTok, try local hashtags like #AnnArborMichigan, #A2Business, or #ShopAnnArbor. Geotagging your posts helps users discover your content when they’re exploring their area—an underrated yet powerful tool to build a targeted local following.

Learn about more tips to boost your following in our latest article! 

Level Up Your Social Media Ann Arbor Michigan Strategy Today

Ready to grow your following and connect with your local audience like never before? 

🚀 Reach out to us now and let's create a content strategy that drives real results—right here in Ann Arbor!

Optimize Your Posts for Twitter

 Are you trying to gain more followers on Twitter? 

Are you posting content consistently? 

Optimizing your content for Twitter to line up with the goals of the algorithm can help get your posts high on your audience's feed. 

How to Optimize Content for the Twitter Algorithm

Be Consistent 

Staying consistent is important for your content strategy. Being consistent makes your account look more professional and reliable. Consistently posting increases the chance of reaching a larger audience and gaining a larger following.

Stay Interesting 

Make your content interesting and engaging. Posting shareable and stimulating content that encourages likes, if done consistently, will encourage more followers.

For more ways to appeal to the Twitter algorithm, click here! 

Optimize Your Social Media in Michigan with MSG 

If you want to boost your social media in Michigan, working with MSG is the best thing you could do! Contact us or call 877-815-6974 to start effectively optimizing your content today!

What is an Algorithm?

 Are your posts getting lost in the Twitter algorithm? 

Do you know how the algorithm determines content for different users’ feeds?

The Twitter algorithm looks for certain elements in your content to determine how it's ranked on your audience's feed. Optimizing your content to line up with the Twitter algorithm can help your posts appear on more user feeds.

What is an Algorithm? 

Digital platforms are governed by algorithms designed to show content to their users. Algorithms organize how content appears to users and helps avoid digital clutter. Twitter personalizes feeds to keep users engaged.  Because of this, the content appearing on a user's feed isn’t always going to be from accounts they follow. 

If you want to learn how to work with the Twitter algorithm, click here! 

Optimize your Social Media in Michigan 

Are you using social media to its full potential?  If you want to boost your social media in Michigan, working with MSG is the best thing you could do! Contact us or call 877-815-6974 to start effectively optimizing your content today! 

Using Influencers on TikTok

Is your business struggling to gain followers on social media? 

Are you looking to try something new?
 
TikTok is the hottest new way to market your brand online. A video-only social media platform, TikTok lets users post content between 15 seconds and 10 minutes long. Since its inception in 2016, it has become one of the biggest names in social media, now competing with Facebook, Instagram, YouTube, etc. According to Apptopia, TikTok was the most downloaded app of 2021 in the United States.
 
Thanks to this rapid ascent, short, easily digestible videos have become commonplace among most social media platforms. Attention spans are shrinking, and bite-size content is an easy way to effectively catch the consumer’s eye.
 
TikTok lends itself to simple, easy collaboration. Its trademark Stitch feature allows for side-by-side “stitching” of two videos, and it is wildly popular among users of the app. Piggybacking on viral content is an easy way to gain exposure. Additionally, with the prevalence of influencers on the app, Influencer Marketing is readily available for any business. 
 
The informality of TikTok means you can be more casual when engaging with accounts and videos. It’s common to see brands and businesses commenting on videos that have nothing to do them. This is done exclusively for awareness and can be an entertaining way to get more users looking at your account.
 
Social Media Michigan
Are you using social media to its fullest potential? If you’re not posting regularly and turning those leads into happy customers that leave positive reviews, we can help. At Michigan SEO Group we have years of experience in search engine optimization, and we can help you improve your organic search results with proper social media management. If you’re not active on Facebook or Twitter and need help with your social media management – 
Contact Us or give us a call at 734-619-0746!
 

How to Grow Your Business on TikTok

Is your business struggling to gain followers on social media?
Are you looking to try something new?
 
TikTok is the hottest new way to market your brand online. A video-only social media platform, TikTok lets users post content between 15 seconds and 10 minutes long. Since its inception in 2016, it has become one of the biggest names in social media, now competing with Facebook, Instagram, YouTube, etc. According to Apptopia, TikTok was the most downloaded app of 2021 in the United States.
 
Thanks to this rapid ascent, short, easily digestible videos have become commonplace among most social media platforms. Attention spans are shrinking, and bite-size content is an easy way to effectively catch the consumer’s eye. Build your following on TikTok with these tips:

1. Have fun
   
2. Collaborate with influencers
   
3. Engage with content

Social Media Michigan
Are you using social media to its fullest potential? If you’re not posting regularly and turning those leads into happy customers that leave positive reviews, we can help. At Michigan SEO Group we have years of experience in search engine optimization, and we can help you improve your organic search results with proper social media management. If you’re not active on Facebook or Twitter and need help with your social media management – Contact Us or give us a call at 734-619-0746

Emerging Trends in Social Media

The social media landscape is constantly evolving, and it's important for your business to stay on top of the latest trends. Creating interesting content that stays relevant in the eyes of consumers can be difficult. Going into 2022, we expect the following to be at the forefront of our industry: 

1. Increase in shopping directly on social platforms
2. More short-form, easily digestible content
3. Emphasis on user-generated content

Social Media Management Ann Arbor, Michigan

At Michigan SEO Group we help businesses like yours thrive by providing highly effective online marketing. From search engine optimization to website design to social media management – we utilize the best SEO techniques to ensure that your business ranks in Google search results. Call us at a 877-815-6974 for a free website consultation!

Social Media Still on the Rise in 2022

Want to improve your business’ social media following?

The social media landscape is constantly evolving, and it's important for your business to stay on top of the latest trends. Creating interesting content that stays relevant in the eyes of consumers can be difficult. Going into 2022, we expect the following to be at the forefront of our industry: 

People are using social media more than ever before, and we expect usage numbers to keep rising in the next year. According to SproutSocial, every generation, from Gen Z to Baby Boomers, saw at least a 50% increase in social media usage over the past year. Access to social media is more widespread now than ever, and it’s not go
ing away anytime soon.

Social Media Management Ann Arbor, Michigan

At Michigan SEO Group we help businesses like yours thrive by providing highly effective online marketing. From search engine optimization to website design to social media management – we utilize the best SEO techniques to ensure that your business ranks in Google search results. Call us at a 877-815-6974 for a free website consultation!

A Growing Platform for Your Business

Google My Business has been an important part of local businesses’ online presence for some time. Projections show it’s only going to become more important.

Disruptions to the economy and online traffic during COVID-19 have created a lot of uncertainty.

Additionally, the closures of brick-and-mortar retail, changes in hours, and introduction of social distancing guidelines have made communication between businesses and their audiences more important than ever. To feel secure about shopping, customers need to have as much information as possible before they venture out.

At Michigan SEO Group, we’ve been encouraging businesses to integrate Google My Business into their local SEO for years. Keep reading for more information about this important social media presence for your Michigan business!

 

New Rules From Google-- Is Your Business Ready?

It’s long been known that stock photos aren’t necessarily the best practice, but they do have a time and a place.

Not all businesses have access to high-quality, authentic photography.

And of course, a lot of stock photography is free!

The problem is that stock photography that’s overly generic simply doesn’t tell potential customers much about a place of business.

Your Google My Business profile shouldn’t just be one more advertising platform for you—it should also give your customers valuable information, such as what your business or your products look like.

For more on Google’s new policy and its effects, checkout this article on our website!

Changes Coming to Google My Business!

Google has recently announced new guidelines for Google My Business.

In an attempt ensure that “all content that appears in the Business Profile is relevant, high quality, and appropriate,” Google is officially discouraging the use of stock images in Google My Business profiles.

KEEP READING on our website for what your business needs to know!

What You Can Do During COVID-19

Focus on Serving Your Existing Customers and Markets

People tend to take fewer risks in times of uncertainty, and unfortunately this may mean lower conversion rates for the next few weeks or months.

If you’re struggling to generate leads and conversions, ask yourself what you can do to better serve your existing customers and markets.

Know who your customers are and what they love about you. Focus on drilling down within the niche you’ve created.

If these tips were helpful, keep reading about what you can do during COVID-19 on our website!

Growing Your Business With Social Media in Michigan!

Getting your business set up on Instagram? Check out these suggestions for your social media posts!

Motivational: Take the time to brighten your followers’ day! Show them that you’re not all business, and that your brand has positive values.

Educational: You don’t always have to be selling to your customer! Maybe you’re a small brewery—post some facts about how beer is made! Or maybe you’re a café—people love knowing about where their coffee comes from. You get the idea!

Employee Engagement: Congratulate an employee on a job well done! Maybe someone in the workplace is having a major life event—use this as an opportunity to celebrate and show a human side to your followers!

Behind the scenes: People love to see how things are made! Giving followers a peak behind the curtain drives engagement and gets people excited about your brand. 

Holidays and Events: There’s a day for everything! Take advantage of funny, off-the-wall holidays like National Cupcake Day or National Love Your Pet Day to reach out to your customers!

Read more about what social media and Michigan SEO Group can do for your online presence!

Looking To Improve Your Online Marketing?

Not getting enough business leads?
Trying to find a way to get more out of your business website? 

Here are 3 ways to improve your online marketing and reach more potential new clients!

1) Video Content
We’ve mentioned before the importance of optimizing your YouTube channel – but video is a great way to capture someone’s attention.

2) Social Media Forums

Are you a leader in your industry with valuable opinions? There’s a forum for that! Spend some time engaging with other professionals and get a reputation as a thought leader in your field.

3) Harness the Power of Reviews

Don't be afraid of directory or review websites - use them! Google My Business, Yelp, TripAdvisor, Better Business Bureau, Trade Associations – these are important leveraging tools for people to find info about your business, read reviews, and even place and order!

Click Here to learn more! 

Michigan SEO Group
Online Marketing for Ann Arbor, Michigan Businesses

What Happens Behind the Scenes of SEO

There’s a lot to SEO beyond good content creation and making sure you’re posting on social media. There are a lot of behind the scenes work that most people don’t know about.

   

If your search results are less than desirable – we can help you get back on track. As one of the best SEO companies in Michigan, we have a proven track record for getting our clients businesses to rank highly in Google search results. Click Here to learn more about the behind the scenes work that goes into SEO.

Does your business have a YouTube Channel?

Do you post videos on your business YouTube channel? How would you like those videos to help your SEO Results?

You may not have noticed, but YouTube is actually one of the fastest growing social media platforms! People post, share, comment, build favorite playlists – it’s a busy platform and should be an essential piece of your Social Media Management strategy. When working with our clients and their social media in Michigan strategies, YouTube is one area that offers terrific growth potential because videos are becoming an important ranking factor for Google and other search engines.

Click Here to learn about optimizing your YouTube Channel and videos and help improve your SEO results!

Have You Made a Google My Business Post Yet?

Remember that old Google Plus account you had and probably never posted on? Well, it’s dead. Google has killed off Google Plus and replaced it with the much more powerful and more engaging Google My Business! Claim Your Profile and make sure all of the necessary information from the name of your business to your hours of operation to the products or services you offer is accurate and up to date – but don’t stop there!

Google My Business is like having a free advertising platform at your fingertips. Google lets you craft news UpdatePosts, Event Posts, Special Offer or sale posts, and Product Posts! People searching for your goods or services can see your Google My Business profile in the info panel, see your posts and products and even schedule appointments or make purchases right there from your GMB profile!

That means you could actually be losing potential customers by not having your Google My Business profile claimed, thoroughly optimized, and by not posting at least once a week!

CLICK HERE to learn more about Google My Business Posts.

THIS is Why You Need to Post on Your Google My Business Profile!

What if we were to tell you that there was a way for a potential new customer to not only discover your business but what you have to sell, see what’s new, AND possibly even purchase a product or schedule your services – FOR FREE? You’d think we were nuts, but we’re not nuts, we’re merely talking about Google My Business.

Strategic Online Marketing for Michigan Local Businesses

Not only is Google My Business good for your SEO profile, but it gives you the opportunity to post news, events, products and promotional offers customers and potential new customers can redeem right there in that profile without ever going to your website!

The way you need to treat Google My Business Posts is like it was Free Advertising! Now all you got to do is post!

Click Here to learn EVERYTHING you need to know about how to post to your Google My Business.

Build Your Website Design for SEO

Can’t find your business in Google search results? – It could be your website’s fault!

Proper website design is an essential part of your SEO strategy. At Michigan SEO Group we provide high quality website design for Michigan businesses specifically built employing the very best search engine optimization techniques.

With a proper website design and quality content, there’s no reason why your business shouldn’t rank highly in Google search results.

CLICK HERE to learn more about the importance of web design and your SEO strategy.

3 Essential Steps for Optimizing Your YouTube Channel

Do you have a YouTube Channel for your business?

Have you gone through your channel and thoroughly optimized it?

Social media management for Michigan businesses is getting more and more complicated – but we’re going to help make it easy for you! Video is growing and is becoming an essential element for your business’ online marketing plan. If you’ve got a YouTube channel and are posting promotional videos we have three steps you must execute to help your videos appear in search results.

3 YouTube Channel Optimization Steps for Social Media Management Michigan

Write a keyword rich Channel Description

Include Links in the Channel Description

Write keyword rich Video Descriptions

CLICK HERE for more details about optimizing your business’ YouTube Channel for social media management.