Wednesday, December 15, 2021

2021 Website Design Highlights

Web Design Ann Arbor
Web design is very important to the success of a website’s performance. Having a website that’s user-friendly and aesthetically pleasing will keep customers on your site longer. In a year when online presence became even more vital to company success, check out what we had to say about website design. 

How To Create a Modern Website

Redesigning your website can be a daunting task. You may be comfortable with your current site. You may not want your customers to be thrown off by a new look. Luckily, it sometimes takes only takes a few steps to update your site and give your customers a better experience. A mobile-friendly layout, minimalistic design, and a uniform color palette are just a few things you can do to modernize your site.


Dark Mode and Web Design

More and more internet users across the globe are opting to use dark mode on their devices, a setting that turns white backgrounds to black and turns black text to white. Its a more comfortable viewing experience, especially on tablets and cellphones, and it doesn’t affect your SEO rank!


Website Design Ann Arbor

We put real-world strategies to work for your business. Our custom, human-friendly websites, quality content, social media management, and best SEO practices make your digital presence more than just a website. Its an extension of your business, your values, and the people that make your business rock. 

Thursday, December 2, 2021

Website Design Year in Review

Web Design Ann Arbor
Web design is very important to the success of a website’s performance. Having a website that’s user-friendly and aesthetically pleasing will keep customers on your site longer. In a year when online presence became even more vital to company success, check out what we had to say about website design. 

Crucial Tips for Any Business’s Web Design

Studies have shown that users form their first impression of a website in just 0.05 seconds! (researchgate.net) Good web design is absolutely critical to establishing your business as reputable and trustworthy. Like creating a positive impression in a conversation, you want your web visitors to see a professional-looking site that clearly shows what youre about. Making your pages easy to navigate, visually pleasing, and filled with useful content will help users form a positive opinion of you and often boost your sales in the process! 


What’s So Important About Page Views?

Page views, sessions, and source are just three of many ways to measure your websites impact on your business. With the right metrics in hand, you can determine if adjustments need to be made in your SEO, content, website design or social media. Its not enough to just build a website and hope for the best. Your web presence needs a strategy to grow. 


Web Design Trends to Watch (or Avoid) in 2021

Big typography, micro-interactions, interactive scrolling, mismatched and unique design elements were all popular for 2021. We love artistic, unique design elements that add personality to your site! But a good rule of thumb is to use them in moderation to enhance your brand. Too much of a good thing can:

  • Create confusion about your message 
  • Look spammy
  • Make you website or social media hard to navigate
  • Take focus away from your product or service
  • Suggest that you dont know your target audience



Website Design Ann Arbor

We put real-world strategies to work for your business. Our custom, human-friendly websites, quality content, social media management, and best SEO practices make your digital presence more than just a website. Its an extension of your business, your values, and the people that make your business rock. If your business is looking for web design in Ann Arbor, contact Michigan SEO Group for a free consultation.

Monday, November 15, 2021

Does Dark Mode Affect Your SEO Ranking?

Web Design Ann Arbor
More and more internet users across the globe are opting to use dark mode on their devices, a setting that turns white backgrounds to black and turns black text to white. It
s a more comfortable viewing experience, especially on tablets and cellphones. But does dark mode compatibility affect your best practices for SEO and ranking

Dark mode currently doesn’t affect how Googles search algorithm crawls your website. Its a setting within your websites CSS and that doesnt effect how Google and other search engines index your website. However, something to consider is your website’s bounce rate. A lot of internet traffic comes from tablets and cell phones during the morning and evening. This means dark mode is likely to be on to put less stress on the eyes. Making your website dark mode compatible may be something to consider to help potential new customers enjoy your website.

Michigan SEO Group – Best SEO Practices and Web Design in Ann Arbor, MI.
Dark mode is a growing trend. With search dramatically moving towards mobile devices, you need to consider how mobile-friendly your website is. Dark mode is a popular growing setting that makes it easier for people to read website content in darker rooms – so its something to consider enabling. 
 
To find out if your website is compliant with the best SEO practices, contact us or give us a call at 734-619-0736 for a free web design analysis!

Tuesday, November 2, 2021

How Dark Mode Creates a More User-Friendly Experience

Web Design Ann Arbor

More and more internet users across the globe are opting to use dark mode on their devices, a setting that turns white backgrounds to black and turns black text to white. Its a more comfortable viewing experience, especially on tablets and cellphones.

Looking at our clients' analytics we regularly see a spike in activity in the early bedtime hours where people presumably are viewing websites in low light conditions. How we choose images, website design layout, font, colors - all of that is a consideration for the viewer to make the website an enjoyable experience. If dark mode is the next big settings trend, it's something you may want to consider. 

When dark mode is employed, less power is used to brighten the screen. In light mode, the screen relies heavily on white pixels, using more energy and battery power. According to a report done by XDA Developers, dark mode can save battery usage up to 63%.


Michigan SEO Group – Best SEO Practices and Web Design in Ann Arbor, MI.


Dark mode is a growing trend. With search dramatically moving towards mobile devices, you need to consider how mobile-friendly your website is. Dark mode is a popular growing setting that makes it easier for people to read website content in darker rooms – so its something to consider enabling. 


To find out if your website is compliant with the best SEO practices, contact us or give us a call at 734-619-0736 for a free web design analysis!

Friday, October 15, 2021

What is the Holy Grail of SEO?

Internet Marketing Company Ann Arbor, Michigan
“Four-in-one” keyword optimization is the holy grail of SEO. This includes optimizing your page title, URL, headers, and body text with what the keyword the page is about. If you don’t continuously and accurately optimize your web pages for the things your potential clients are searching for, your competition will show up higher than you in Google search results and likely get more online awareness, leads and sales. 

As one of the premier internet marketing companies in Michigan, we have over 15 years of experience in designing fast, modern websites that serve clients and drive more leads. If you want to learn more, you can also reach us at (734) 619-0736, or by email at info@michiganseogroup.com to arrange a time to meet or to answer your questions. We would love to discuss your goals and talk about how our team of SEO professionals might be able to help.

Friday, October 1, 2021

Five SEO Tips You Can't Live Without

Internet Marketing Company Ann Arbor, Michigan

Not seeing the results you want?


Need help showing up on Page one?


Not sure where to start?


Follow these simple tips for SEO, and you’ll be on your way to success!

  1. Find the best keywords!
  2. Check your successful competitors!
  3. Add keyword rich content!
  4. Make sure you “four-in-one” keyword optimize.
  5. Be sure to use title and ALT attribute

Learn more here! 

As one of the premier internet marketing companies in Michigan, we have over 15 years of experience in designing fast, modern websites that serve clients and drive more leads. If you want to learn more, you can also reach us at (734) 619-0736, or by email at info@michiganseogroup.com to arrange a time to meet or to answer your questions. We would love to discuss your goals and talk about how our team of SEO professionals might be able to help.

Thursday, September 23, 2021

Simple Steps to Increasing Your Website’s Speed


Speed is an important factor when Google ranks your website. A slow website can not only negatively affect your search position and customer experience, but can also make your website harder to find.

One thing you can do to improve your website’s speed is to give your website a semi-flat design. What does semi-flat design mean? According to Hubspot, a flat design is any element that doesn’t include or give the perception of three dimensions, such as shadows. Not only is flat design easier for users to comprehend, but it can also load more quickly on websites without complicated or overly-technical elements.” If your website loads slowly or your design is hard to comprehend, consider a semi-flat website design. 


Adopting a responsive, mobile friendly layout is another way to ensure your website won’t slow down your visitors. Statista says that 54.8 percent of internet use is done with mobile devices. With so many people using their phones to browse the internet, designing a mobile friendly layout shouldn’t be overlooked. Adapting to different screen sizes can ensure compatibility across many different devices. A cluttered layout will turn off prospective clients, so it’s important to keep things simple and well organized. 


As one of the premier internet marketing companies in Michigan, we have over 15 years of experience in designing fast, modern websites that serve clients and drive more leads. If you want to learn more, you can also reach us at (734) 619-0736, or by email at info@michiganseogroup.com to arrange a time to meet or to answer your questions.


We would love to discuss your goals and talk about how our team of SEO professionals might be able able to help.

Tuesday, September 7, 2021

The Best New Trends in Web Design

 


Is your website looking outdated?

Want more visitors on your website?

Digital marketing trends can be tough to keep up with. However, keeping your website looking fresh and modern is one important to success. A better user experience can lead to more leads, customers, and sales for your business.

Employing a minimalist design is a great way to create a visually pleasing experience for your visitors.  Using white space effectively and keeping uniform, simple colors and typographies across your site are helpful changes to consider.

Hero images are large banner pictures or graphics that appear at the top of your website’s homepage. They can grab the attention of your viewers quickly and instantly improve the first impression of your site.

Following these tips when creating a website will help you attract customers and keep them on your site longer. 

As one of the premier internet marketing companies in Michigan, we have over 15 years of experience in designing fast, modern websites that serve clients and drive more leads. If you want to learn more, you can also reach us at (734) 619-0736, or by email at info@michiganseogroup.com to arrange a time to meet or to answer your questions. We would love to discuss your goals and talk about how our team of SEO professionals might be able able to help.

Tuesday, August 24, 2021

How Can Your Web Design Impact Your Search Rankings?



Does your company appear when your product or service is searched?

Would you like to show up above your competitors on Google?

Navigating the SEO landscape by yourself can seem like a daunting task. Fortunately, we have a few tips to boost your business’s online presence!

Design your site to focus on certain target keywords—make sure these keywords appear in titles, headings, and links throughout the site. It’s also important for other relevant sites to link back to your pages. Publish relevant keyworded content on a consistent basis to boost your search results and your helpfulness to visitors! Google needs to understand that your site actually provides useful information to users before it will recommend your page above others.

Interested in optimizing your web design for search engines? Visit our website to learn more! 

Tuesday, August 10, 2021

Does Your Website Design Keep Visitors Interested?


Studies have shown that users form their first impression of a website in just 0.05 seconds! A quick glance is all it takes to convince a visitor whether your company is legitimate or not. 

A good web design shows that your firm is reputable and trustworthy. Customers like to buy things from websites which look visually pleasing and easy to use. If you’re looking to improve your business’s web design, make sure to:

  • Have a simple, short, and memorable domain name
  • Create a user-friendly interface that is easy to navigate
  • Make your home page informative
  • Consistently update your site with fresh content

Learn more about how you can improve your Michigan business’s web design!

Monday, July 19, 2021

How Can Your Business Take Advantage of Social Media?


 

The average social media user spends over 2 hours per day using messaging and social networks. How can your business best take advantage of that? 

The long version of the answer depends on your product or service, your customer base, and other factors unique to your business. But, some principles are universal – like these four tips that can strengthen any business’s social media game:

  • Know your audience
  • Make a content plan
  • Encourage engagement
  • Provide value

Want to learn more? Visit our website!


Friday, July 2, 2021

Should You Promote Your Business on Social Media?


Should you be promoting your business on social media? We think so!

According to Oberlo, 3.78 billion people worldwide (about 48% of the world’s population) use social media for social connection, news, sharing of information, and entertainment. Are your dream clients among them? With numbers like that, chances are good!

The statistics support it, and we agree. Using social media for your business is a smart way to:

  • Promote your business on a small budget
  • Develop a relationship with your customers
  • Inspire brand loyalty

When the average social media user spends over 2 hours per day using messaging and social networks, how can you pass up the chance to connect with them?

Learn more about how to promote your business through social media on our website.


Monday, June 28, 2021

Marketing Tips You Can't Afford to Ignore!



What would it take to double, triple, or 10X your business? If you’re thinking you’d need to offer more discounts or throw a lot of money at a big marketing agency, you’re about to be pleasantly surprised. There’s a better way for small businesses, and it’s certainly more affordable.

To sum it up: hard work driven by solid principles and a clear mission helps you see better results, faster

Nick Suino, co-founder of Michigan SEO Group, recommends consistently following these five principles:

  1. It’s not about you!
  2. Don’t “we” all over yourself
  3. Be relentlessly authentic and abundant
  4. It’s not branding – give real value and make genuine offers
  5. Trust the process 

Why trust Nick? Because he’s successfully implemented them in his own business and helped dozens of other business owners do the same.

Read more about Nick’s principles on our website!


Wednesday, June 16, 2021

5 Often Ignored Marketing Principles



Most of us think we understand how marketing works – tell people what you do, throw in a few words like “trust” and “experience,” offer a discount, and voila! you’re making money. Right?

Wrong. That’s simply not how it works for small businesses and local service providers trying to reach customers online. 

Nick Suino, co-founder of Michigan SEO Group and author or co-author of many books, has helped dozens of businesses reach and surpass their goals since 2006 following these five principles: 

  1. It’s not about you!
  2. Don’t “we” all over yourself
  3. Be relentlessly authentic and abundant
  4. It’s not branding – give real value and make genuine offers
  5. Trust the process 

Nick recently explained those principles in Chelsea, Michigan’s The Sun Times News, where he occasionally shares his marketing expertise. 

For more about Nick’s principles for marketing success, visit our website!


Friday, April 30, 2021

Should You Follow Website Design Trends?



Website design can be time-consuming and expensive – whether you pay a designer or do it yourself. Especially if you update it frequently. Are you wondering if the time and money you spend staying on-trend can be put to better use in your business? 

Trends predicted for 2021 web design and social media are leaning towards flashier, more creative designs. The question is: what do they say about your business

Following the trends isn’t always best for your company. At MSG, we believe a solid website designed for your brand is always on-trend.

Contact us for a free website analysis or give us a call at 734-619-0736.

Learn more on our website!


Friday, April 23, 2021

Are Those Website Design Trends Right for You?



We love artistic, unique design elements that add personality to your website design! But a good rule of thumb is to use them in moderation to enhance your brand. 

Too much of a good thing can:

  • Create confusion about your message 
  • Look spammy
  • Make you website or social media hard to navigate
  • Take focus away from your product or service
  • Suggest that you don’t know your target audience

We put real-world strategies to work for your business, designing and building custom, human-friendly websites that tell your unique story. 

Contact us for a free website analysis or give us a call at 734-619-0736.

Learn more on our website!


Friday, March 19, 2021

Which Website Analytics Are Best?



There are a number of web analytics tools on the market today, tracking data like traffic, conversions, and clicks. There are so many ways to track and measure website performance that it can be overwhelming. Google Analytics, for example, tracks over 200 metrics. 

With so much data available, it can be hard to know where to start or what metrics mean the most to your business goals. 

For a business owner new to e-business, a good strategy is to start with a few basics like Page Views and Sessions.

Learn more on our website!


Friday, March 12, 2021

Is Building a Website Enough to Boost Your Business?


The pandemic sparked an e-business boom. More and more businesses are moving more of their business online in response to health and safety concerns. So they build a website, list their products or services, and now can sit back and wait for profits to roll in, right? Nope.

They’ll wait. And wait. Because simply building a website isn’t enough. 

If you want your web presence to thrive, commitment to your website can’t stop the day you launch it. A successful website evolves using a process to keep the site fresh, relevant, and optimized to meet the needs of its client base.

Learn more on our website!


Wednesday, January 27, 2021

Is Your Digital Presence Strong Enough for 2021?


The move to digital isn’t slowing down. Today, your digital presence is a branch of your business. Success in 2021 depends on it. Think of it like inviting customers to your website and treating them to the same kind of quality interaction you’d give them if they walked into your business in person. 

If your web presence doesn’t give customers what they’re looking for, they will look elsewhere. So, embrace online like it's the most important thing you'll ever do for your business. Because it just might be! 

You don’t need a huge marketing team to rock your digital presence or to provide outstanding online service. All you need is MSG.

Visit our website to learn more.


Wednesday, January 13, 2021

Step Up Your Digital Presence in 2021






Is your digital presence strong enough to attract customers in the post-COVID era? 

One of the most important things you can do for your business this year is build a strong digital presence using best SEO practices. 2020 made digital business critical to success. Before COVID, there was less urgency to go digital. Most companies had time to adopt new technologies and processes at their own speed. But COVID put the pedal to the metal, forcing businesses of every type to adapt to survive – and quickly. Savvy businesses embraced technology and adapted. A strong digital presence can make all the difference in a year like 2020. 

Don’t take chances with 2021. Talk to MSG about your digital presence.