Tuesday, July 21, 2015

Why is Website Design So Important?

Think about your favorite shopping website.

Is it easy to use?

Does it look professional, or is the website design distracting?

Are you able to find the information you need quickly and efficiently?

These are elements of good website design. Website design is important for businesses and individuals who are trying to get more business, or to increase their awareness, leads, and sales.

Two aspects of website design are organization and aesthetics.

On a website, everything should be organized well and be put where it makes logical sense. Each page and its content should be labeled clearly, and navigation should be easy and consistent.

Aesthetics is another important aspect of website design. The design should not only be pleasing to the eye, but it should also be functional. Images and colors are great for a call to action, but should be used sparingly and professionally.

In short, it’s important that your site is visually pleasing and well organized. People who use your site need to be able to find information quickly and without complication, otherwise they may take their business elsewhere. A professional, well put together website can mean the difference between sales and no sales.

Looking for more? 

Visit SEO Ann Arbor’s website today to learn how we can help you grow your business by designing a great website for you!

Thursday, July 2, 2015

How To Begin Designing A Website - Best Website Design Practices

In today’s ever-changing technology landscape, designing a website can be intimidating. If you’re struggling to learn how to make your website look great, we have a few tips that can help you!

First: understand your audience’s needs. A great website design not only provides information, but does it in a way that makes sense. Understanding your target audience, creative themes, and other goals is important.

Second, planning can be boring, but it’s necessary. A site map should be developed early to better define what content will be on the site and where it will go. A good site map will make the site easier to navigate for customers and clients.

Finally, the website design itself should be clean cut and simple. Aesthetics are important, but not at the cost of clarity. Remember, the customer goes to your site first and foremost to find the info they need. Professional photos and graphics look great, but shouldn’t be so cluttered on the site that they take away from your goal: to raise awareness, create leads, and hopefully, increase sales.

Looking For More?

Visit SEO Ann Arbor’s website today to read more about website design and to see how we can help you grow your business!