Wednesday, June 15, 2022

Tips for a Prosperous Partnership with an Influencer

Online marketing Ann Arbor Michigan
Do you want to spice up your marketing plan?

Have you considered using an influencer to help promote your business?

 

Influencers are taking the online marketing world by storm. Nowadays, it seems like every successful company is leveraging the followers and reach of influencers to push their brand and gain new leads. While it may not be right for every company, you can use the following tips to effectively use influencer marketing to the advantage of your business.

  1. Know Your Audience: Certain audiences will respond better to a using a figure on social media to grow brand awareness and generate sales. Try to find existing influencers in your industry!
  2. Follower Counts Don’t Always Matter: While having a lot of followers can be very attractive, it doesn’t always mean they have a very engaged audience. Ideally, you should search for an influencer who creates content that resonates with their followers, and potentially with yours.
  3. Trust Them: An influencer is an influencer for a reason – they know what resonates with their followers. Don’t be afraid to give them control over! 

Online Marketing in Ann Arbor, Michigan

At Michigan SEO Group, we help businesses like yours thrive by providing highly effective online marketing in Ann Arbor, Michigan and the surrounding areas. From search engine optimization to website design to social media management – we utilize the best SEO techniques to ensure that your business ranks in Google search results. Click Here to get your free website evaluation or give us a call at 734-619-0736.

Wednesday, June 1, 2022

Is Influencer Marketing Right For Your Company?

Online Marketing Ann Arbor Michigan
Do you want to spice up your marketing plan?

Have you considered using an influencer to help promote your business?

 

Influencers are taking the online marketing world by storm. Nowadays, it seems like every successful company is leveraging the followers and reach of influencers to push their brand and gain new leads. While it may not be right for every company, you can use the following tips to effectively use influencer marketing to the advantage of your business.

 

Before choosing an influencer to start promoting your brand, it’s important to know your audience. Certain audiences will respond better to a using a social media figure to grow brand awareness and generate sales. By accurately recognizing what your audience will respond to, you can more effectively create a successful partnership with an influencer.

 

Online Marketing in Ann Arbor, Michigan

At Michigan SEO Group, we help businesses like yours thrive by providing highly effective online marketing in Ann Arbor, Michigan and the surrounding areas. From search engine optimization to website design to social media management – we utilize the best SEO techniques to ensure that your business ranks in Google search results. Click Here to get your free website evaluation or give us a call at 734-619-0736.

Sunday, May 15, 2022

Using Influencers on TikTok

Social Media Michigan
Is your business struggling to gain followers on social media? 

Are you looking to try something new?
 
TikTok is the hottest new way to market your brand online. A video-only social media platform, TikTok lets users post content between 15 seconds and 10 minutes long. Since its inception in 2016, it has become one of the biggest names in social media, now competing with Facebook, Instagram, YouTube, etc. According to Apptopia, TikTok was the most downloaded app of 2021 in the United States.
 
Thanks to this rapid ascent, short, easily digestible videos have become commonplace among most social media platforms. Attention spans are shrinking, and bite-size content is an easy way to effectively catch the consumer’s eye.
 
TikTok lends itself to simple, easy collaboration. Its trademark Stitch feature allows for side-by-side “stitching” of two videos, and it is wildly popular among users of the app. Piggybacking on viral content is an easy way to gain exposure. Additionally, with the prevalence of influencers on the app, Influencer Marketing is readily available for any business. 
 
The informality of TikTok means you can be more casual when engaging with accounts and videos. It’s common to see brands and businesses commenting on videos that have nothing to do them. This is done exclusively for awareness and can be an entertaining way to get more users looking at your account.
 
Social Media Michigan
Are you using social media to its fullest potential? If you’re not posting regularly and turning those leads into happy customers that leave positive reviews, we can help. At Michigan SEO Group we have years of experience in search engine optimization, and we can help you improve your organic search results with proper social media management. If you’re not active on Facebook or Twitter and need help with your social media management – 
Contact Us
 or give us a call at 734-619-0746!
 

Sunday, May 1, 2022

How to Grow Your Business on TikTok

Social Media Ann Arbor
Is your business struggling to gain followers on social media?
Are you looking to try something new?
 
TikTok is the hottest new way to market your brand online. A video-only social media platform, TikTok lets users post content between 15 seconds and 10 minutes long. Since its inception in 2016, it has become one of the biggest names in social media, now competing with Facebook, Instagram, YouTube, etc. According to Apptopia, TikTok was the most downloaded app of 2021 in the United States.
 
Thanks to this rapid ascent, short, easily digestible videos have become commonplace among most social media platforms. Attention spans are shrinking, and bite-size content is an easy way to effectively catch the consumer’s eye. Build your following on TikTok with these tips:
  1. Have fun
  2. Collaborate with influencers
  3. Engage with content
Social Media Michigan
Are you using social media to its fullest potential? If you’re not posting regularly and turning those leads into happy customers that leave positive reviews, we can help. At Michigan SEO Group we have years of experience in search engine optimization, and we can help you improve your organic search results with proper social media management. If you’re not active on Facebook or Twitter and need help with your social media management – Contact Us or give us a call at 734-619-0746

Friday, April 15, 2022

How to Optimize the Visual Experience of your Site

Do you want to re-design your website?
Web Design Ann Arbor

Want to make sure your new designs are optimized for Google?
 
Redesigning your website is an exciting time for your business. A fresh look can bring new leads and can convince potential customers to stay on your site longer. Choosing the right design elements can make or break a great site and can also play a big role in how Google evaluates your site for SEO purposes. When deciding on a visual refresh, make sure to keep the following in mind:
 
Readability
Sticking to a consistent set of fonts and text sizes makes for a legible site that is easy for a reader to comprehend and navigate. Finding the right balance between blank space and text elements is another thing to consider when designing your site. An easily readable website will lend itself to a favorable search rank.
 
Image Size
Sticking to small image files will allow your page to load faster and will keep a reader from getting frustrated with your site. A high quality, large image may be a beautiful addition to your site, but waiting for it to load can cause someone to close the tab quickly.
 
Looking for Web Design in Michigan?
Michigan SEO Group has improved the search results of businesses since 2006. We design fast, easily customizable websites for our clients that help them attract the web traffic they need. Our sites are built with SEO in mind, which could be the difference between your business showing up on page 1 versus somewhere on page 100!
 
If you’re looking for a quality web design firm that will boost your search results, give us a call at (877) 815-6974 or contact us today!

Friday, April 1, 2022

Optimizing the Back End of Your Website

Web Design Ann Arbor
Do you want to re-design your website?
 
Want to make sure your new designs are optimized for Google?
 
Redesigning your website is an exciting time for your business. A fresh look can bring new leads and can convince potential customers to stay on your site longer. Choosing the right design elements can make or break a great site and can also play a big role in how Google evaluates your site for SEO purposes. When deciding on a visual refresh, make sure to keep the following in mind:
 
Code
Choosing the right code for your site can play a big role in your SEO ranks. Flash sites are exciting but offer little in the way of optimization. Sticking to HTML is a great way to make a site that both looks good and performs well on Google.
 
Alt Tags
Alt tags are an often-overlooked source of optimization. An alt tag contains alternative text for any visual element you may have on your site. This allows you more opportunities to optimize your content with keywords, but also allows visually impaired users of your site to understand what they might not be able to see.
 
Looking for Web Design in Michigan?
Michigan SEO Group has improved the search results of businesses since 2006. We design fast, easily customizable websites for our clients that help them attract the web traffic they need. Our sites are built with SEO in mind, which could be the difference between your business showing up on page 1 versus somewhere on page 100!
 
If you’re looking for a quality web design firm that will boost your search results, give us a call at (877) 815-6974 or contact us today!

Monday, March 21, 2022

How to Optimize Video Content

Internet Marketing Company Michigan
Once you’ve decided that you’re ready to dive into the world of video, it’s important to know how to effectively optimize the content you’re publishing. Following these steps is a good place to start: 

   Place keywords in your video title and description

   Use a video transcription service so Google can scan the text from your video

   Try a mass-uploading service to get your video on many different sites

   Don’t forget to optimize your URL

 

Internet Marketing Company Michigan

SEO takes time and effort to show results. The businesses that succeed are the ones that commit the time to produce quality informative content. Thats not always easy to do when youre trying to run a business! We can help. We're constantly helping businesses all over the country improve their online presence, rank higher in Google searches, and get noticed by potential new customers. If you’re looking for an internet marketing company in Michigan, contact us or give us a call at 877-815-6974 to learn how we can help your business thrive online! 

Monday, March 7, 2022

Video and SEO

Internet Marketing Company Michigan
Are you getting enough leads from your website?
 
Looking for a new way to engage with your audience?

An emerging trend in search engine optimization is the use of video. Google doesn’t just scan the text on your site when determining search rank, it also looks for other forms of media like pictures and, more importantly, video. Placing different types of content on pages is viewed favorably by Google and will benefit your site’s SEO. 
 
This alternate form of content, whether directly on your site or linked to a video on YouTube or an app like TikTok, can give your typical output a fresh look and offer a new way to reach consumers. More eyes will see this content on social media platforms, and if your videos are compelling enough, your website will get more traffic.
 
Varied forms of content across different platforms leads to a very important factor that Google considers when determining SEO rank: backlinks. Backlinks, simply put, are links that lead back to your website. To Google, more backlinks mean a higher online standing, and they will put your site in front of more people. Additionally, more backlinks lead to more opportunities for potential customers to find your website.
 
Internet Marketing Company Michigan
SEO takes time and effort to show results. The businesses that succeed are the ones that commit the time to produce quality informative content. Thats not always easy to do when youre trying to run a business! We can help. We're constantly helping businesses all over the country improve their online presence, rank higher in Google searches, and get noticed by potential new customers. If you’re looking for an internet marketing company in Michigan, contact us or give us a call at 877-815-6974 to learn how we can help your business thrive online!  

Tuesday, February 15, 2022

Video and SEO

Best SEO Ann Arbor
Is your website not getting enough engagement?

Want to gain an edge on your competitors?


Search Engine Optimization is vital for businesses trying to attract new customers to their websites. Good SEO will put your site in front of more consumers and can drastically improve the number of leads you receive.


Creating videos related to your content is a great way to boost your SEO. Videos can be optimized by placing keywords in YouTube titles and descriptions. This alternate form of content, whether on a site like YouTube or an app like TikTok, can give your typical output a fresh look and offer a new way to reach consumers.


Best SEO Techniques Michigan

Proper SEO is a marathon – not a sprint. It takes time to do correctly and to see lasting results. Good SEO starts with the website – if its not built correctly, if the linking structure is off, if plugins break and arent maintained, your websites Google search rankings can be downgraded and you may not even know it! If youre tired of being on Page 2 – we can help get you to Page 1. With our website design team and internet marketing experts, well create and execute a plan designed to improve your business’ online presence and move you up in search results. Contact us today for the best SEO techniques in Michigan!

Tuesday, February 1, 2022

SEO Tactics to Try in 2022

Best SEO Ann Arbor
Is your website not getting enough engagement?

Want to gain an edge on your competitors?


Search Engine Optimization is vital for businesses trying to attract new customers to their websites. Good SEO will put your site in front of more consumers and can drastically improve the number of leads you receive. The following trends are what we see dominating SEO in 2022. Understanding these and acting accordingly may prove to be very beneficial for your business:

  • Long-form content – written content over 2,000 words gets more visibility than shorter content
  • Mobile-friendliness – don’t deter customers with a poorly designed mobile site
  • Video – a fresh way to reach consumers

Best SEO Techniques Michigan

Proper SEO is a marathon – not a sprint. It takes time to do correctly and to see lasting results. Good SEO starts with the website – if its not built correctly, if the linking structure is off, if plugins break and arent maintained, your websites Google search rankings can be downgraded and you may not even know it! If youre tired of being on Page 2 – we can help get you to Page 1. With our website design team and internet marketing experts, well create and execute a plan designed to improve your business’ online presence and move you up in search results. Contact us today for the Best SEO in Ann Arbor!

Saturday, January 15, 2022

Emerging Trends in Social Media

Social Media Management Ann Arbor
The social media landscape is constantly evolving, and it's important for your business to stay on top of the latest trends. Creating interesting content that stays relevant in the eyes of consumers can be difficult. Going into 2022, we expect the following to be at the forefront of our industry: 

  1. Increase in shopping directly on social platforms
  2. More short-form, easily digestible content
  3. Emphasis on user-generated content

Social Media Management Ann Arbor, Michigan

At Michigan SEO Group we help businesses like yours thrive by providing highly effective online marketing. From search engine optimization to website design to social media management – we utilize the best SEO techniques to ensure that your business ranks in Google search results. Call us at a 877-815-6974 for a free website consultation!

Friday, January 7, 2022

Social Media Still on the Rise in 2022

Social Media Management Ann Arbor
Want to improve your business’ social media following?

The social media landscape is constantly evolving, and it's important for your business to stay on top of the latest trends. Creating interesting content that stays relevant in the eyes of consumers can be difficult. Going into 2022, we expect the following to be at the forefront of our industry: 


People are using social media more than ever before, and we expect usage numbers to keep rising in the next year. According to SproutSocial, every generation, from Gen Z to Baby Boomers, saw at least a 50% increase in social media usage over the past year. Access to social media is more widespread now than ever, and it’s not go
ing away anytime soon.


Social Media Management Ann Arbor, Michigan

At Michigan SEO Group we help businesses like yours thrive by providing highly effective online marketing. From search engine optimization to website design to social media management – we utilize the best SEO techniques to ensure that your business ranks in Google search results. Call us at a 877-815-6974 for a free website consultation!