Wednesday, April 15, 2020

Great Design and User Experience

We want our customers to be able to find us, to have seamless mobile experiences, to shop securely, and more.

We like things we can turn into numbers, but sometimes it’s not so simple. 

Some important questions you should ask about your website are:

Does using this website bring the customer joy? Or is your website a source of frustration? 

Does your website attract your ideal customer?

What does your website say about your brand? Does it instill trust?

If you find yourself stumbling over any of these questions, it might be time to call the experts! Keep reading about brand trust on our website!

Wednesday, April 1, 2020

The Real Value of Brand Trust

We all know the benefits in leads and conversions a well-designed website can have.

But good website design goes beyond these well-known benefits.

A key distinction to draw is between brand awareness and brand authority. It’s simple enough—awareness is how many consumers have heard of your brand. Within the consumers who are aware of your brand, you have to consider how much they trust it. That’s brand authority.

There’s no simple way to earn brand trust and authority. After all, it’s something your customers have to give YOU! 

If you’re interested in reading more about building brand trust, check out this great article!