Saturday, April 15, 2023

The Cons of AI Writing

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 Do you think AI writing will replace human writers?

AI writing can be a great launch pad for a project, but the nuances of working with real-life people and their businesses could be easily lost. The days of AI being able to completely replace every aspect of human writing is a long way off. 

Four reasons why AI content needs a human writer:

  • Requires editing. Even though AI can write clear, easy to understand content, it still takes a degree of human editing for AI content to sound less clunky or robotic.
  • Lacks emotional intelligence. One of the highlights of online articles is how the reader can relate to it. Emotional intelligence is key in marketing and is something that AI writing has not reached yet. 
  • Potential issues with plagiarism. Because AI writing is sourced from pre-existing web content, it could be considered plagiarism. Content written by an AI bot does not guarantee plagiarism, but without a human writer checking what is sourced, it becomes a risk.
  • SEO needs a human touch. The latest AI writing can come across as natural. However, if the goal is SEO, sometimes an AI bot can go a little too far. It’s important to make sure that the keywords in an article don’t sound like spam; if Google flags an article as spam, then it defeats the whole purpose of the SEO. 

Read about this topic in more depth here.

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Saturday, April 1, 2023

The Pros of AI Writing

Online Marketing Ann Arbor Michigan
 Have you tried using an artificial intelligence (AI) writing software?

AI writing programs have the potential to aid writers and businesses. The best way to use AI writing programs is to treat them as tools for human writers. 

Three ways that AI can help writers:

  • Saves time for writers. It can take hours to write content which can quickly become overwhelming when projects pile up. Using AI writing as a stepping stone for content can help writers keep up with their workload.
  • Helps overcome writer’s block. Rather than struggling with a blank screen, AI generated content provides a base for writers to work with and shape into people-first content. 
  • Helps research and organize ideas. AI writing is pulled from pre-existing content on the internet, which can streamline the process of looking for inspiration. 

Read more about the pros and cons of AI writing.

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