Talk to Your Readers

Are you struggling to write compelling content for your business?

With so much writing advice floating around on the internet, it can be hard to figure out how to write for your company. 

It may seem simple, but one of the best ways to communicate with your audience is to write like it’s a conversation. Most online readers aren’t looking for the next Charles Dickens novel. When you’re writing for your business, your goal is for people to understand what you’re all about. Writing in an easy, conversational tone makes people feel welcome; they want to read about your business the way you would tell them about it in person. Being overly formal or overloading your content with jargon is a quick way to lose your audience’s attention.

Learn more tips for writing compelling online content here!

Trust Online Marketing in Ann Arbor, Michigan

Writing web content is a full-time job; why not hire professionals to do it for you?

Michigan SEO Group is an online marketing company based in Ann Arbor, Michigan. We’ve been boosting businesses with professional, empathetic writing for 17 years. For content that makes a difference, call (877) 815-6974 or submit a contact form here.

The Difference Between Evergreen and Time-Sensitive Content

Does your website have a ton of old content?

Do you know the difference between evergreen and time-sensitive content?

The key to great SEO is quality content. If your website has been around for a long time, you probably have a wealth of content—but contrary to common SEO advice, more content is not always better. If your website is bogged down by old, irrelevant, or repeated content, it may actually hurt your rankings. Overused content and keywords can cause your webpages to compete with each other rather than other websites, and old, low-traffic content can be dead weight to your SEO.

Evergreen vs Time-Sensitive

Evergreen content is always relevant to your business and brings in steady traffic. Time-sensitive content is relevant to your business, but may only be relevant for a short period of time. You can clean up your website by updating or repurposing evergreen content over time and evaluating time-sensitive content to see if it can be removed. Removing old, time-sensitive content is another way to help avoid keyword cannibalization. It helps boost your ranking by making way for fresh time-sensitive content.

Learn more about cleaning up your web content here!

Update Your Content with Online Marketing in Ann Arbor, Michigan

Overwhelmed by the prospect of doing a complete audit?

It’s time to turn over your SEO to a professional!

Michigan SEO Group offers online marketing in Ann Arbor, Michigan. We can take the burden of website maintenance and SEO off your shoulders, and our traditional SEO methods keep your content fresh and relevant. If you want help getting your business to page one of Google, call (877) 815-6974 or submit a contact form
here.

What to Look for in an SEO Audit

Are you struggling to see results from your SEO efforts?

When was the last time you ran an SEO audit? 

An audit is the most comprehensive way to check how well your content is performing. Running an audit can help you find bad links, orphan pages, missing meta text, unoptimized URLs, and more. Auditing can also tell you about the traffic on each webpage. You can clean up your website by cutting down on low-traffic content and prioritizing high-traffic content.

You can also prioritize content by consolidating similar pages. The Search Engine Journal says “consolidating pages that cover similar topics into one comprehensive page can improve user experience and help avoid keyword cannibalization.” Keyword cannibalization is when your website has multiple ranked pages with the same keyword, and they are forced to compete with each other rather than other websites.

Cutting down on repeated and outdated content takes the dead weight off your website and makes it easier for the important pages to raise their rank. Read more about cleaning up your web content here!

Refresh Your Website with Online Marketing in Ann Arbor, Michigan

Overwhelmed by the prospect of doing a complete audit?

It’s time to turn over your SEO to a professional!

Michigan SEO Group offers online marketing in Ann Arbor, Michigan. We can take the burden of website maintenance and SEO off your shoulders, and our traditional SEO methods keep your content fresh and relevant. If you want help getting your business to page one of Google, call (877) 815-6974 or submit a contact form here.

The Cons of AI Writing

 Do you think AI writing will replace human writers?

AI writing can be a great launch pad for a project, but the nuances of working with real-life people and their businesses could be easily lost. The days of AI being able to completely replace every aspect of human writing is a long way off. 

Four reasons why AI content needs a human writer:

• Requires editing. Even though AI can write clear, easy to understand content, it still takes a degree of human editing for AI content to sound less clunky or robotic.
• Lacks emotional intelligence. One of the highlights of online articles is how the reader can relate to it. Emotional intelligence is key in marketing and is something that AI writing has not reached yet. 
• Potential issues with plagiarism. Because AI writing is sourced from pre-existing web content, it could be considered plagiarism. Content written by an AI bot does not guarantee plagiarism, but without a human writer checking what is sourced, it becomes a risk.
• SEO needs a human touch. The latest AI writing can come across as natural. However, if the goal is SEO, sometimes an AI bot can go a little too far. It’s important to make sure that the keywords in an article don’t sound like spam; if Google flags an article as spam, then it defeats the whole purpose of the SEO. 

Read about this topic in more depth here.

Human-Based Online Marketing in Ann Arbor

Are you considering leaning on AI writers for marketing?

Michigan SEO Group uses experienced writers instead of AI to give your business the attention to detail it deserves. If you are looking for online marketing in Ann Arbor, Michigan, contact us here!

The Pros of AI Writing

 Have you tried using an artificial intelligence (AI) writing software?

AI writing programs have the potential to aid writers and businesses. The best way to use AI writing programs is to treat them as tools for human writers. 

Three ways that AI can help writers:

• Saves time for writers. It can take hours to write content which can quickly become overwhelming when projects pile up. Using AI writing as a stepping stone for content can help writers keep up with their workload.
• Helps overcome writer’s block. Rather than struggling with a blank screen, AI generated content provides a base for writers to work with and shape into people-first content. 
• Helps research and organize ideas. AI writing is pulled from pre-existing content on the internet, which can streamline the process of looking for inspiration. 

Read more about the pros and cons of AI writing.

Looking for Online Marketing in Ann Arbor?

Our content is composed by well-seasoned writers who are up-to-date on optimization and best practices. If you’re looking for online marketing in Ann Arbor, Michigan, contact us here!

Why Stock Photos Don't Hurt Your Online Ranking

Are you unable to hire a professional photographer to take original photos for your company website? 

Do you prefer using stock photos because they’re quick and free? 

While stock photos may not be the best for optimizing your website, they won’t negatively impact your website. 

Why stock photos don’t hurt your online ranking

If hiring a photographer isn’t an option for your business, stock photos are great for decorating a webpage. Stock photos are easy to find in a pinch and add a visual interest to your content. Another plus: stock photography won’t have a negative impact on your website’s SEO. If you notice another business using the same stock photos you are, you can add alt text to your photo to help your page appear above others, but that’s not a guaranteed method with Google. 

Learn how original photos could help boost your online ranking here!

Manage Your Online Presence with an Internet Marketing Company in Michigan

Keeping up with online trends, social media, and consistent posting can be a lot to expect from someone already working a full-time job! When you hire an internet marketing company in Michigan, a professional can keep your content organized and up to date! 

Contact us today to see how an SEO professional can make a difference for your website. 

 

Stock Photos vs Original Content

 Do you use stock photos on your website? 

Have you ever wondered if using stock photos put you at a disadvantage?

Stock photos may not be harming your search ranking, but they may not be helping, either.

Why you should use original photos before stock: 

• Original photos provide a level of authenticity you can’t get from stock photos. 
• Personal pictures rank over stock because you won’t be competing with other sites using the same stock photo.
• If someone saw your photos online, they could use them to search for your website. 

For a more in depth look at why you should use original photography, click here! 

Rely On an Internet Marketing Company in Michigan to Boost Your Ranks

Working with an internet marketing company in Michigan will help keep your online presence organized and interesting. Working with a team of marketing professionals can help boost your Google search ranking and get more visitors on your website. 

Contact us today at 877-815-6974 for a free website evaluation.