'Tis the Season for Discounts

Looking for ways to promote your business as the year closes out?

The holidays are a great time for your business to run specials and discounts. As long as it’s conducive to your business, one-time discounts are a tried-and-true method of boosting profits. Retailwire.com talks about the psychology of discounts, and the main principle is “the larger the discount, the greater the perceived value.” This just means that people are more likely to buy something when it’s discounted, because it seems like it’s worth more. This is more geared towards retail, but also applies to services. 20% off a chiropractic exam? 30% off a utility installation? It may not be the first thing you think of when you think of holiday cheer, but any working adult will tell you how much of a gift small business service can be worth!

Get More Marketing and Web Design Tips from Michigan SEO Group

Whether you need holiday marketing or a year-round business boost, Michigan SEO Group can help! Our company provides social media management, SEO services, and web design based in Michigan. But don’t take it from us, click here to see reviews from our happy clients!

To get started, call (877) 815-6974 or submit a contact form here. Happy holidays!

What Should You Do if You're Hacked?

Have you ever been hacked?

In the age of constant computer use, hacking is a serious crime. Sadly, it’s also very common, and the victims can suffer anything from a minor inconvenience to a completely destroyed livelihood.

If you ARE hacked, the best thing you can do is immediately report it. If you’re hacked on social media, you’ll probably get an email saying that passwords or emails are being changed; make use of the “this wasn’t me” function in those emails. Try to change your passwords and lock down your accounts as soon as possible. It might not be in your power to remove the hacker from the account completely, but you CAN lock down the account to keep them from doing any more damage. 

Once that’s done, you should talk to the support team of the platform you were hacked on. This could be the support team directly tied to the platform, such as the Meta support team for Facebook and Instagram; or, if your business website was hacked, then you may have the option to work with an IT company to restore control.

Secure Your Website with an Ann Arbor SEO Company

When Michigan SEO Group manages your website and social media, we do everything in our power to secure your data and keep out hackers. If you’re looking at Ann Arbor SEO Companies, reach out to our team here or call (877) 815-6974 to get started.

Avoid Hacking: Tips from an IT Company

Are you prepared to deal with potential hacking of your computer or social media platforms?

We decided to take a page from our sister company, Network Services Group, and share their expert advice on protecting yourself from cyber-attacks:

Be aware, be suspicious, be vigilant. Tricking you into giving out personal information is what scammers and hackers do best. Don’t give out any passwords without first verifying the person you’re talking to is legitimate. 

Use strong passwords. We recommend at least eight characters, with a mixture of uppercase and lowercase letters, numbers, and punctuation.

Don’t use the same password for multiple accounts. Your email is a gateway to most of your other passwords, especially with the “forgot password” function. Use a unique and strong password for your email account and change it regularly.

Know where your data is saved, and make sure it is backed up. Ransomware is a new breed of virus/malware, and once a hacker infects your machine, they actively seek out all of your data files and encrypt them, rendering them useless. Make sure your data is backed up so in the case of a security breach, you still have access to it.

Use extreme care when opening attachments or downloads. Be cautious when clicking on links or buttons contained within emails or social media messages. If you’re concerned, visit the requesting site/profile by manually typing the URL. Never click on an unknown link as it may direct you to a phishing site. Never open attachments from an unknown or suspicious source.

 

Get More Tips from an Ann Arbor SEO Company

When Michigan SEO Group manages your website and social media, we do everything in our power to secure your data and keep out hackers. If you’re looking at Ann Arbor SEO Companies, reach out to our team here or call (877) 815-6974 to get started.

Social Media Timing Matters

Did you know that the time you post can actually make a difference?

It’s true that people are looking at social media at all hours of the day, but there are optimal times for each audience. Working adults are likely to be scrolling through social media at different times than teenagers who are still in school. Posting close to the time of day that your audience is scrolling will make them more likely to see it.

The general consensus of our research is that afternoon/evening is the best time to post on weekdays, whereas mornings and evenings are the best times to post on weekends. Keep in mind, it varies from audience to audience—the times listed here are geared more towards working adults, who are likely looking at social media on their break and after work. 

Boost Your Social Media in Ann Arbor, Michigan

Need help making a social media action plan?

The Internet Marketing Directors at Michigan SEO Group can help you produce lively, consistent social media from Ann Arbor, Michigan. Don’t live in Michigan? No problem—the online nature of our business means we can help businesses everywhere. For more information, call (877) 815-6974 or submit a contact form here.

Best Times to Post on Social Media

Does your business post on social media?

We’ve done some research to figure out the most optimal times to post on social media:

1. Social Pilot (a platform used by Michigan SEO Group) says these are the best times to post:
• 1:00 p.m. – 3:00 p.m. on weekdays
• 5:00 p.m. – 6:00 p.m. on weekdays
• 9:00 a.m. – 2:00 p.m. on weekends
• 8:00 p.m. – 11:00 p.m. on Saturday
2. This HubSpot article says the best day to post is Friday, and these are the best times to post: 
• 12:00 p.m. – 3:00 p.m. 
• 6:00 p.m. – 9:00 p.m. 
3. This Hootsuite article says the overall best time to post is 12:00 p.m.

Rock Your Social Media with Help from Ann Arbor, Michigan

Need help making a social media action plan?

The Internet Marketing Directors at Michigan SEO Group can help you produce lively, consistent social media from Ann Arbor, Michigan. Don’t live in Michigan? No problem—the online nature of our business means we can help businesses everywhere. For more information, call (877) 815-6974 or submit a contact form here.

User Experience Includes Appearance

Does your website need a facelift?

It’s important for your website to be user-friendly. A user-friendly site is easy to navigate, and viewers can quickly find the information they’re looking for. Viewers won’t stay on a site that’s difficult to navigate, which you’ve probably experienced yourself! 

Web design includes function of course, but it can be easy to overlook appearance as part of the user experience. Colors, fonts, and photos are just as important as functional buttons and links. If your website looks nice, viewers will stay to have a look. Even if your website is full of info and easy to navigate, viewers won’t be inclined to stick around if it’s not nice to look at. This is something that you CAN do yourself, but having a team of professionals is much more efficient and effective.

Trust a Michigan Web Design & Marketing Company

Need a new website? How about a team of friendly, professional marketing writers? Michigan SEO Group has you covered!

Our team specializes in internet marketing and web design in Michigan, but the online nature of our business means we can help companies anywhere in the world! To give your website and business some quality TLC, call (877) 815-6974 or submit a contact form here.

Finding Your Website

Looking for ways to boost your company’s visibility?

If no one can find your website, then it doesn’t matter how pretty it looks! Web design and digital marketing work together: marketing brings people to your website, and your website brings people to your business. 

Promoting your website on social media is a great start. You can do this yourself, but it pays to have people who know how to properly optimize social media posts. Having a marketing team help manage your business’s social media will help your posts reach a larger audience and that direct traffic to your website!

And that’s just the start. For truly effective marketing, you’ll want a team that can optimize the website itself and continuously release quality content. This will help your website appear in search engine results.

Reach Out to a Michigan Web Design & Marketing Company

Need a new website? How about a team of friendly, professional marketing writers? Michigan SEO Group has you covered!

Our team specializes in internet marketing and web design in Michigan, but the online nature of our business means we can help companies anywhere in the world! To give your website and business some quality TLC, call (877) 815-6974 or submit a contact form here.