The Best New Trends in Web Design

 

Is your website looking outdated?

Want more visitors on your website?

Digital marketing trends can be tough to keep up with. However, keeping your website looking fresh and modern is one important to success. A better user experience can lead to more leads, customers, and sales for your business.

Employing a minimalist design is a great way to create a visually pleasing experience for your visitors.  Using white space effectively and keeping uniform, simple colors and typographies across your site are helpful changes to consider.

Hero images are large banner pictures or graphics that appear at the top of your website’s homepage. They can grab the attention of your viewers quickly and instantly improve the first impression of your site.

Following these tips when creating a website will help you attract customers and keep them on your site longer. 

As one of the premier internet marketing companies in Michigan, we have over 15 years of experience in designing fast, modern websites that serve clients and drive more leads. If you want to learn more, you can also reach us at (734) 619-0736, or by email at info@michiganseogroup.com to arrange a time to meet or to answer your questions. We would love to discuss your goals and talk about how our team of SEO professionals might be able able to help.

How Can Your Web Design Impact Your Search Rankings?

Does your company appear when your product or service is searched?

Would you like to show up above your competitors on Google?

Navigating the SEO landscape by yourself can seem like a daunting task. Fortunately, we have a few tips to boost your business’s online presence!

Design your site to focus on certain target keywords—make sure these keywords appear in titles, headings, and links throughout the site. It’s also important for other relevant sites to link back to your pages. Publish relevant keyworded content on a consistent basis to boost your search results and your helpfulness to visitors! Google needs to understand that your site actually provides useful information to users before it will recommend your page above others.

Interested in optimizing your web design for search engines? Visit our website to learn more! 

Does Your Website Design Keep Visitors Interested?

Studies have shown that users form their first impression of a website in just 0.05 seconds! A quick glance is all it takes to convince a visitor whether your company is legitimate or not. 

A good web design shows that your firm is reputable and trustworthy. Customers like to buy things from websites which look visually pleasing and easy to use. If you’re looking to improve your business’s web design, make sure to:

• Have a simple, short, and memorable domain name
• Create a user-friendly interface that is easy to navigate
• Make your home page informative
• Consistently update your site with fresh content

Learn more about how you can improve your Michigan business’s web design!

How Can Your Business Take Advantage of Social Media?

 

The average social media user spends over 2 hours per day using messaging and social networks. How can your business best take advantage of that? 

The long version of the answer depends on your product or service, your customer base, and other factors unique to your business. But, some principles are universal – like these four tips that can strengthen any business’s social media game:

• Know your audience
• Make a content plan
• Encourage engagement
• Provide value

Want to learn more? Visit our website!

Should You Promote Your Business on Social Media?

Should you be promoting your business on social media? We think so!

According to Oberlo, 3.78 billion people worldwide (about 48% of the world’s population) use social media for social connection, news, sharing of information, and entertainment. Are your dream clients among them? With numbers like that, chances are good!

The statistics support it, and we agree. Using social media for your business is a smart way to:

• Promote your business on a small budget
• Develop a relationship with your customers
• Inspire brand loyalty

When the average social media user spends over 2 hours per day using messaging and social networks, how can you pass up the chance to connect with them?

Learn more about how to promote your business through social media on our website.

Marketing Tips You Can't Afford to Ignore!

What would it take to double, triple, or 10X your business? If you’re thinking you’d need to offer more discounts or throw a lot of money at a big marketing agency, you’re about to be pleasantly surprised. There’s a better way for small businesses, and it’s certainly more affordable.

To sum it up: hard work driven by solid principles and a clear mission helps you see better results, faster. 

Nick Suino, co-founder of Michigan SEO Group, recommends consistently following these five principles:

1. It’s not about you!
2. Don’t “we” all over yourself
3. Be relentlessly authentic and abundant
4. It’s not branding – give real value and make genuine offers
5. Trust the process 

Why trust Nick? Because he’s successfully implemented them in his own business and helped dozens of other business owners do the same.

Read more about Nick’s principles on our website!

5 Often Ignored Marketing Principles

Most of us think we understand how marketing works – tell people what you do, throw in a few words like “trust” and “experience,” offer a discount, and voila! you’re making money. Right?

Wrong. That’s simply not how it works for small businesses and local service providers trying to reach customers online. 

Nick Suino, co-founder of Michigan SEO Group and author or co-author of many books, has helped dozens of businesses reach and surpass their goals since 2006 following these five principles: 

1. It’s not about you!
2. Don’t “we” all over yourself
3. Be relentlessly authentic and abundant
4. It’s not branding – give real value and make genuine offers
5. Trust the process 

Nick recently explained those principles in Chelsea, Michigan’s The Sun Times News, where he occasionally shares his marketing expertise. 

For more about Nick’s principles for marketing success, visit our website!