Sunday, May 15, 2022

Using Influencers on TikTok

Social Media Michigan
Is your business struggling to gain followers on social media? 

Are you looking to try something new?
 
TikTok is the hottest new way to market your brand online. A video-only social media platform, TikTok lets users post content between 15 seconds and 10 minutes long. Since its inception in 2016, it has become one of the biggest names in social media, now competing with Facebook, Instagram, YouTube, etc. According to Apptopia, TikTok was the most downloaded app of 2021 in the United States.
 
Thanks to this rapid ascent, short, easily digestible videos have become commonplace among most social media platforms. Attention spans are shrinking, and bite-size content is an easy way to effectively catch the consumer’s eye.
 
TikTok lends itself to simple, easy collaboration. Its trademark Stitch feature allows for side-by-side “stitching” of two videos, and it is wildly popular among users of the app. Piggybacking on viral content is an easy way to gain exposure. Additionally, with the prevalence of influencers on the app, Influencer Marketing is readily available for any business. 
 
The informality of TikTok means you can be more casual when engaging with accounts and videos. It’s common to see brands and businesses commenting on videos that have nothing to do them. This is done exclusively for awareness and can be an entertaining way to get more users looking at your account.
 
Social Media Michigan
Are you using social media to its fullest potential? If you’re not posting regularly and turning those leads into happy customers that leave positive reviews, we can help. At Michigan SEO Group we have years of experience in search engine optimization, and we can help you improve your organic search results with proper social media management. If you’re not active on Facebook or Twitter and need help with your social media management – 
Contact Us
 or give us a call at 734-619-0746!
 

Sunday, May 1, 2022

How to Grow Your Business on TikTok

Social Media Ann Arbor
Is your business struggling to gain followers on social media?
Are you looking to try something new?
 
TikTok is the hottest new way to market your brand online. A video-only social media platform, TikTok lets users post content between 15 seconds and 10 minutes long. Since its inception in 2016, it has become one of the biggest names in social media, now competing with Facebook, Instagram, YouTube, etc. According to Apptopia, TikTok was the most downloaded app of 2021 in the United States.
 
Thanks to this rapid ascent, short, easily digestible videos have become commonplace among most social media platforms. Attention spans are shrinking, and bite-size content is an easy way to effectively catch the consumer’s eye. Build your following on TikTok with these tips:
  1. Have fun
  2. Collaborate with influencers
  3. Engage with content
Social Media Michigan
Are you using social media to its fullest potential? If you’re not posting regularly and turning those leads into happy customers that leave positive reviews, we can help. At Michigan SEO Group we have years of experience in search engine optimization, and we can help you improve your organic search results with proper social media management. If you’re not active on Facebook or Twitter and need help with your social media management – Contact Us or give us a call at 734-619-0746

Friday, April 15, 2022

How to Optimize the Visual Experience of your Site

Do you want to re-design your website?
Web Design Ann Arbor

Want to make sure your new designs are optimized for Google?
 
Redesigning your website is an exciting time for your business. A fresh look can bring new leads and can convince potential customers to stay on your site longer. Choosing the right design elements can make or break a great site and can also play a big role in how Google evaluates your site for SEO purposes. When deciding on a visual refresh, make sure to keep the following in mind:
 
Readability
Sticking to a consistent set of fonts and text sizes makes for a legible site that is easy for a reader to comprehend and navigate. Finding the right balance between blank space and text elements is another thing to consider when designing your site. An easily readable website will lend itself to a favorable search rank.
 
Image Size
Sticking to small image files will allow your page to load faster and will keep a reader from getting frustrated with your site. A high quality, large image may be a beautiful addition to your site, but waiting for it to load can cause someone to close the tab quickly.
 
Looking for Web Design in Michigan?
Michigan SEO Group has improved the search results of businesses since 2006. We design fast, easily customizable websites for our clients that help them attract the web traffic they need. Our sites are built with SEO in mind, which could be the difference between your business showing up on page 1 versus somewhere on page 100!
 
If you’re looking for a quality web design firm that will boost your search results, give us a call at (877) 815-6974 or contact us today!

Friday, April 1, 2022

Optimizing the Back End of Your Website

Web Design Ann Arbor
Do you want to re-design your website?
 
Want to make sure your new designs are optimized for Google?
 
Redesigning your website is an exciting time for your business. A fresh look can bring new leads and can convince potential customers to stay on your site longer. Choosing the right design elements can make or break a great site and can also play a big role in how Google evaluates your site for SEO purposes. When deciding on a visual refresh, make sure to keep the following in mind:
 
Code
Choosing the right code for your site can play a big role in your SEO ranks. Flash sites are exciting but offer little in the way of optimization. Sticking to HTML is a great way to make a site that both looks good and performs well on Google.
 
Alt Tags
Alt tags are an often-overlooked source of optimization. An alt tag contains alternative text for any visual element you may have on your site. This allows you more opportunities to optimize your content with keywords, but also allows visually impaired users of your site to understand what they might not be able to see.
 
Looking for Web Design in Michigan?
Michigan SEO Group has improved the search results of businesses since 2006. We design fast, easily customizable websites for our clients that help them attract the web traffic they need. Our sites are built with SEO in mind, which could be the difference between your business showing up on page 1 versus somewhere on page 100!
 
If you’re looking for a quality web design firm that will boost your search results, give us a call at (877) 815-6974 or contact us today!

Monday, March 21, 2022

How to Optimize Video Content

Internet Marketing Company Michigan
Once you’ve decided that you’re ready to dive into the world of video, it’s important to know how to effectively optimize the content you’re publishing. Following these steps is a good place to start: 

   Place keywords in your video title and description

   Use a video transcription service so Google can scan the text from your video

   Try a mass-uploading service to get your video on many different sites

   Don’t forget to optimize your URL

 

Internet Marketing Company Michigan

SEO takes time and effort to show results. The businesses that succeed are the ones that commit the time to produce quality informative content. Thats not always easy to do when youre trying to run a business! We can help. We're constantly helping businesses all over the country improve their online presence, rank higher in Google searches, and get noticed by potential new customers. If you’re looking for an internet marketing company in Michigan, contact us or give us a call at 877-815-6974 to learn how we can help your business thrive online! 

Monday, March 7, 2022

Video and SEO

Internet Marketing Company Michigan
Are you getting enough leads from your website?
 
Looking for a new way to engage with your audience?

An emerging trend in search engine optimization is the use of video. Google doesn’t just scan the text on your site when determining search rank, it also looks for other forms of media like pictures and, more importantly, video. Placing different types of content on pages is viewed favorably by Google and will benefit your site’s SEO. 
 
This alternate form of content, whether directly on your site or linked to a video on YouTube or an app like TikTok, can give your typical output a fresh look and offer a new way to reach consumers. More eyes will see this content on social media platforms, and if your videos are compelling enough, your website will get more traffic.
 
Varied forms of content across different platforms leads to a very important factor that Google considers when determining SEO rank: backlinks. Backlinks, simply put, are links that lead back to your website. To Google, more backlinks mean a higher online standing, and they will put your site in front of more people. Additionally, more backlinks lead to more opportunities for potential customers to find your website.
 
Internet Marketing Company Michigan
SEO takes time and effort to show results. The businesses that succeed are the ones that commit the time to produce quality informative content. Thats not always easy to do when youre trying to run a business! We can help. We're constantly helping businesses all over the country improve their online presence, rank higher in Google searches, and get noticed by potential new customers. If you’re looking for an internet marketing company in Michigan, contact us or give us a call at 877-815-6974 to learn how we can help your business thrive online!  

Tuesday, February 15, 2022

Video and SEO

Best SEO Ann Arbor
Is your website not getting enough engagement?

Want to gain an edge on your competitors?


Search Engine Optimization is vital for businesses trying to attract new customers to their websites. Good SEO will put your site in front of more consumers and can drastically improve the number of leads you receive.


Creating videos related to your content is a great way to boost your SEO. Videos can be optimized by placing keywords in YouTube titles and descriptions. This alternate form of content, whether on a site like YouTube or an app like TikTok, can give your typical output a fresh look and offer a new way to reach consumers.


Best SEO Techniques Michigan

Proper SEO is a marathon – not a sprint. It takes time to do correctly and to see lasting results. Good SEO starts with the website – if its not built correctly, if the linking structure is off, if plugins break and arent maintained, your websites Google search rankings can be downgraded and you may not even know it! If youre tired of being on Page 2 – we can help get you to Page 1. With our website design team and internet marketing experts, well create and execute a plan designed to improve your business’ online presence and move you up in search results. Contact us today for the best SEO techniques in Michigan!