A Growing Platform for Your Business

Google My Business has been an important part of local businesses’ online presence for some time. Projections show it’s only going to become more important.

Disruptions to the economy and online traffic during COVID-19 have created a lot of uncertainty.

Additionally, the closures of brick-and-mortar retail, changes in hours, and introduction of social distancing guidelines have made communication between businesses and their audiences more important than ever. To feel secure about shopping, customers need to have as much information as possible before they venture out.

At Michigan SEO Group, we’ve been encouraging businesses to integrate Google My Business into their local SEO for years. Keep reading for more information about this important social media presence for your Michigan business!

 

New Rules From Google-- Is Your Business Ready?

With the recent changes to Google My Business, it’s time to re-think how your business represents itself online.

It’s long been known that stock photos aren’t necessarily the best practice, but they do have a time and a place.

Not all businesses have access to high-quality, authentic photography.

And of course, a lot of stock photography is free!

The problem is that stock photography that’s overly generic simply doesn’t tell potential customers much about a place of business.

Your Google My Business profile shouldn’t just be one more advertising platform for you—it should also give your customers valuable information, such as what your business or your products look like.

For more on Google’s new policy and its effects, checkout this article on our website!

Changes Coming to Google My Business!

Google has recently announced new guidelines for Google My Business.

In an attempt ensure that “all content that appears in the Business Profile is relevant, high quality, and appropriate,” Google is officially discouraging the use of stock images in Google My Business profiles.

KEEP READING on our website for what your business needs to know!

Great Design and User Experience

In 2020, having a great website is a must for any business.

We want our customers to be able to find us, to have seamless mobile experiences, to shop securely, and more.

We like things we can turn into numbers, but sometimes it’s not so simple. 

Some important questions you should ask about your website are:

Does using this website bring the customer joy? Or is your website a source of frustration?

Does your website attract your ideal customer?

What does your website say about your brand? Does it instill trust?

If you find yourself stumbling over any of these questions, it might be time to call the experts! Keep reading about brand trust on our website!