Pros vs. Cons of Paid Ads

Trying to decide whether paid ads are worth the investment or not?

Navigating paid ads like Google and Facebook ads can feel daunting if you don’t have a solid understanding of them. 

Before you give them your credit card, we suggest familiarizing yourself with how the work, as well as their benefits and short comings to make sure that paid ads are the best route to take to promote your business online. 

Our experts in paid ads break down their opinions on their pros vs cons here: 

PROS – 

Immediate Results: Paid ads provide instant visibility. Once your campaign goes live, your ads can appear at the top of search results or social media feeds, driving immediate traffic to your website. 

Targeted Reach: Paid advertising platforms, like Google Ads and Facebook Ads, offer specialized targeting options. You can reach specific demographics, interests, locations, and behaviors, so your ads are noticed by the right audience. 

Measurable ROI: Paid ad platforms offer helpful analytics tools. You can track key metrics like clicks, conversions, and page views, allowing for precise measurement of your return on investment. 

CONS – 

Cost: Paid advertising can be expensive, especially for competitive keywords and markets. Without careful budget management, costs can add up quickly, reducing profitability.

Short-Term Impact: The benefits of paid ads are often short-lived. Once you stop paying for the ads, the traffic and visibility they generate typically disappears quickly. 

Ad Fatigue: Users can become desensitized to ads, leading to lower engagement rates over time. Continuous optimization and fresh creative ideas are necessary to maintain effectiveness. 

Want to see our pros and cons list for organic ads? Read our latest article here!

Learn About Social Media Management in Michigan from our Team of SEO Experts!

Our team of experts in social media management in Michigan can help you determine the best digital marketing strategy for reaching your audience. 

Whether you need assistance with paid or organic campaigns, we’re here to help! Give us a call today to get started.

How SEO Helps Websites Show in AI Search Results

Do you currently practice SEO techniques for your website?

Looking for ways to rank higher in search engine results?

If you’re looking for ways to make your website and content more AI-friendly to stay ahead of competition, good SEO is your solution! 

Here’s how: 

Talk Like Your Audience by Using Keywords 

AI loves natural language, so try and use phrases that people actually say.

• Think Like Your Audience: Use phrases relevant to your business that your audience would actually say out loud like, “Best Pizza in Ann Arbor.” 

• Sprinkle in Keywords: Add phrases like the one above into your content, headings, URL, and meta descriptions as a way to pique AI’s attention. 

• Keep it Natural: Avoid overstuffing your content with keywords because your audience will notice and it could turn them off. Focus on creating content that is readable, and optimized in a way that feels natural. 

Share Your Content Organically Using Social Media 

Social media is a powerful tool for sharing your content in an organic way, and connecting with your audience. It achieves this by: 

• Increasing Visibility: Sharing your content on your socials will help it gain more clicks, resulting in more visibility. 

• Driving Traffic: More traffic to your site tell AI that your content is valuable!

• Engaging Your Audience: More shares, comments, and likes on your posts will help boost your reach, which will also boost your AI rankings. 

Monitor and Analyze so You Can Keep Improving 

Track your website’s performance so you can fine-tune your SEO strategies to keep you on track for high visibility under AI search engines. 

Use Tools to Adjust Your Strategy: Google Analytics and Google Search Console will help you gather the information on your website’s performance that you need to develop the best plan of attack. 

Spot Trends: Keep an eye on what your competition is doing. Find out what’s working for other people and try and incorporate more of it. 

Read our latest article here to learn more! 

Let Our Internet Marketing Company in Michigan Help You with Your SEO! 

Good SEO techniques are the foundation of what it takes to rank high under AI search results. 

Using natural language keywords, leveraging social media, and keeping an eye on your performance will all help you boost your online presence to new heights! 

Need a hand? Contact our internet marketing company in Michigan, we’re more than happy to help.

How to Create AI-Friendly Content

Want your website to shine in AI search results?

Aiming to create content that entices readers to linger on your website?

In order to accomplish this, you must craft content that is high-quality, relevant, and engaging for your audience. Here’s how we recommend you create content that will help your website stand out to AI, and leave people coming back for more!

What High Quality Content Looks Like 

AI loves content that offers value. Make sure your content is: 

• Well Researched: Use reliable sources. 

• Well-Written: Keep it clear and concise. 

• Error-Free: Proofread it to catch mistakes. 

How to Create Relevant Content 

Stay relevant by: 

• Knowing Your Audience: Tailor your content to their needs. 

• Use Keywords: Naturally incorporate keywords to improve your visibility. 

• Keep Content Engaging: Spice up your content by adding videos, GIFS, infographics, and other forms of visually interesting material. 

Tips to Keep Content Fresh 

Fresh content will catch AI’s attention. Here’s how to stay current: 

• Update Old Posts: Add new photos and information over time to keep your older content relevant. 

• Publish Regularly: Create new posts on a consistent basis to keep your audience engaged in your content. 

Read our latest article here to learn more! 

Create Content AI Will Love with an Internet Marketing Company in Michigan! 

Posting content that makes AI search engines do a double take is all about blending quality, relevance, freshness, and engagement. 

If you’d like more tips on how to make your content stand out to AI, contact our internet marketing company in Michigan for help! 

How Good SEO Indirectly Boosts Page Speed

Are you optimizing your website for SEO?

If not, this could be your missing link in attaining faster page speeds for your website! 

It’s widely understood that SEO influences search rankings and organic traffic, yet its indirect impact on page speed is a lesser known but still important aspect worth exploring. 

Here’s how SEO practices work behind the scenes to optimize various elements of your website that collectively contribute to faster loading times: 

Structured Content 

SEO emphasizes high-quality, optimized content. Content that is well-structured, concise and organized not only ranks better in search results, but also results in smaller file sizes. 

In addition to creating streamlined written content, SEO experts also compress images, reduce unnecessary code, and put a strong focus on mobile responsiveness. 

When your website’s content is streamlined and efficient, it translates to reduced page size, ultimately leading to faster loading times. 

User Satisfaction 

Fast loading websites aren’t just optimized to appeal to search engines, they also enhance user satisfaction. 

In today’s digital world, users expect websites to load swiftly and seamlessly. By prioritizing SEO driven optimizations that indirectly boost page speeds, you’ll create a positive user experience that keeps your visitors engaged and satisfied. 

Read our latest article here to learn more! 

Boost Your Page Speed and SEO with an Online Marketing Company in Ann Arbor, Michigan! 

While SEO focuses on visibility and relevance, its ripple effects extend to enhancing website performance, including faster loading times. 

Fine-tune your SEO strategies with an online marketing company in Ann Arbor, Michigan to rev up your page speed and create a win-win scenario for your website.

If you need a hand, contact us today!

Tips to Improve Page Speed

Has a slow website ever caused you ditch your online shopping cart completely?

In today’s fast paced, digital world we have the luxury of not having to wait long for the products and services we desire. From overnight shipping from Amazon, to freaky fast delivery from Jimmy Johns, we have grown accustomed to fast paced living. 

If your website speed can’t compete with your competitors, then you’re in trouble. 

HubSpot reports that even a tiny one-second delay in page load time causes a 7% decrease in conversions. 

That’s why optimizing your website’s speed isn’t just a good idea – it’s a must for keeping visitors around, climbing search engine ranks, and achieving online success. 

Here are some effective strategies to boost your website’s speed and enhance user experience: 

Optimize Images 

Photos and moving graphics are eye-catching and improve user engagement! 

Unfortunately, there’s a catch: their large file sizes tend to slow page speeds down. An effective work around for this is to resize or compress your images, which reduces their file sizes without compromising image quality. 

There are tons of sites out there to help you with compressing images, some popular ones are Adobe Photoshop and JPEGmini. 

Browser Caching 

When browser caching is enabled, your website visitor’s browser will save some of your website’s files on their device. These files include things like images, fonts, and stylesheets. They’re saved in a temporary storage called the cache. 

This process improves website speed because your visitor’s devices won’t need to fetch everything from scratch each time they visit a page on your website. 

Monitor and Test 

We recommend using tools like Google Analytics and Google Search Console to regularly monitor your websites speed and performance. 

Google Analytics and Search Console can provide you with a speed report of your page load times for each of your URLs across different browsers. 

Regularly testing your page speed is a proactive way to ensure that your site is properly optimized, so you can increase your number of conversions and overall user satisfaction. 

Read our latest article to learn more! 

Rev Up Your Page Speed with an Online Marketing Company in Ann Arbor, Michigan! 

Slow page speeds are the ultimate buzzkill, especially in the middle of shopping online. 

Give your page visitors a smooth ride but following these strategies and staying ahead of your competitors through practicing regular speed checks. 

If you’re looking for an online marketing company in Ann Arbor, Michigan to take your website to new levels of speed and success, contact us today! 

How to Enhance User Experience on Your Web Page from a Mobile Device

Have you ever tested your website’s speed on a mobile device?

Did you know that search engines like Google prioritize mobile-friendly websites, making it more important than ever before for businesses and website owners to implement SEO strategies tailored toward mobile devices.

Here are some tried and true strategies we recommend: 

Make Sure Your Website Easily Adapts to Different Screens and Devices 

Ensuring that your website adapts seamlessly to different sized screens and devices is fundamental in creating a consistent, user-friendly experience. 

One of the most common ways to achieve this, is responsive design. Responsive design adapts the web-page layout to a user’s device. By changing the screen size, orientation, content layout, and image size. 

Google recommends this approach because it consolidates website content, and helps search engines understand your site’s structure more efficiently. 

Test Your Page Speed 

Mobile users expect fast-loading web pages. When pages take too long to load, many users will click off them and move onto something else, causing you to lose leads. 

Conduct regular speed tests using tools like Google’s Page Speed Insights. This tool reports page speed on both mobile and desktop devices, and offers suggestions for improvement. 

Other strategies to optimize your page speed are to compress images, leverage browser caching, and minimize code. 

Learn more in our latest article! 

Analyze Your Page for Mobile-Friendly Speeds and Web Design in Michigan 

By implementing these strategies for SEO on mobile devices, you can enhance your website’s visibility, user experience, and overall performance in mobile search results. 

If you would like assistance with your SEO, social media, or web design in Michigan, contact us today to get started!

How to Optimize Your Content for Mobile SEO

Is the text on your website easy to read on a mobile device?

Are you sprinkling in natural, conversational keywords in your content?

Research is finding that these are effective ways to reach the mobile audience! 

With the overwhelming majority of internet users now browsing on smartphones and tablets, optimizing your website for mobile-use has grown to become 100% necessary to maintain excellent SEO!

Search engines like Google prioritize mobile-friendly websites, making it important for businesses and website owners to implement SEO strategies tailored toward mobile devices. 

Here are a couple strategies we recommend trying to improve your mobile SEO: 

Optimize for Local Search and Voice Search 

With the rise of virtual assistants like Siri and Alexa, optimizing for voice search is becoming an important strategy for SEO. 

Optimize for voice search by focusing on natural language keywords. For example, most people used to search using phrases like, “Chicken noodle soup recipe.” Instead, people are now using natural language and ask questions like, “How do I make chicken noodle soup?” 

In addition to voice searches, mobile devices are also often optimized for local SEO. Many people will use their phones to search things like, “Chinese food near me,” to find businesses and services. 

Some ways to optimize your website for local SEO are creating a Google My Business profile, including location-specific keywords in your content and data, and maintaining positive reviews within your local community. 

Create Mobile-Friendly Content 

Create content with mobile users in mind by focusing on readability and usability on smaller screens. 

Enhance readability by using concise and engaging headlines, breaking up content into smaller digestible chunks with subheadings, and utilizing bullet points and numbered lists. 

Using large readable font, avoiding thin script-type fonts, bolding important words, and mainly using black for text instead of other hard to read colors will also make your text easier to read across all devices. 

Learn more in our latest article! 

We’re Here to Help You with Mobile-Friendly Content and Web Design in Michigan! 

Prioritizing mobile optimization as part of your SEO strategy will help you meet the expectations of modern internet users and achieve online success across all devices.

If you would like assistance with your SEO, social media, or web design in Michigan, contact us today to get started!