Know where you source your images for your website design!

Just because another website posts a picture in an article or a news story doesn’t mean it’s free to use. Just because you see a picture on social media doesn’t mean you’re able to use it in your marketing. Even if it’s a picture of you – you don’t always own the right to use that picture! As various celebrities like Katy Perry have discovered, you can’t share photos of yourself taken by someone else on social media without paying the photographer or organization that owns the image – without risking a lawsuit.

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Michigan SEO Group
Website Design in Ann Arbor, Michigan

Is Dark Mode the New Best SEO Practice? - Not yet, but maybe soon!

So, no – Dark Mode doesn’t currently affect your SEO ranking. However, the thing you need to consider in the here and now is your website’s bounce rate. More search is done on tablets and cell phones, and a lot of that search traffic is happening in the morning and evening when people are likely to have dark mode turned on to ease the experience on their eyes. Making your website Dark Mode compatible may be something to consider to help potential new customers enjoy your website.

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Michigan SEO Group
Best Practice SEO in Ann Arbor, Michigan

Dark Mode and Your SEO

Does Dark Mode Affect Your SEO Ranking? - Not yet, but it could hurt your bounce rate!

Mueller coyly mentioned that Dark Mode isn’t a ranking factor but jokingly said that if it becomes popular – it might be:

“I don’t think dark mode would be a ranking factor. So, maybe, at some point in the future if dark mode is really, really popular then maybe we would need to highlight dark mode sites in search when people have their phone set to dark mode. But I don’t know if that would actually happen, or if it will really go that far.”

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Michigan SEO Group
Best SEO Practices for Ann Arbor, MI Businesses

Stuck In The Online Marketing Muck? 3 Ways To Refresh Your Marketing Strategy!

Online marketing can be tedious is you don't hit the refresh button every now and then.

If you're bored with what you're doing or not seeing results - shake things up! 

Make Online Marketing for Your Ann Arbor, Michigan Business a Virtual Party!

Who says you have to do things just one way? If you're struggling to create interesting content that reaches your audience - take a step back and look at it again. If you're tired of writing page after page - stop. Maybe it's time you try some videos? Maybe you could work on your social presence and become a thought leader in your industry? Use your reviews to your advantage - be proud of your work and show the world what people think of what you've done!

There are a lot of ways you could go about this, but don't throw your SEO strategy out with the bathwater. Content creation is about keeping things interesting but also informative. If you're not seeing the results you want with simple blog posts - shake things up and try something new that excites you!

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Michigan SEO Group
Online Marketing for Ann Arbor, Michigan Area Businesses

Looking To Improve Your Online Marketing?

Not getting enough business leads?
Trying to find a way to get more out of your business website? 

Here are 3 ways to improve your online marketing and reach more potential new clients!

1) Video Content
We’ve mentioned before the importance of optimizing your YouTube channel – but video is a great way to capture someone’s attention.

2) Social Media Forums

Are you a leader in your industry with valuable opinions? There’s a forum for that! Spend some time engaging with other professionals and get a reputation as a thought leader in your field.

3) Harness the Power of Reviews

Don't be afraid of directory or review websites - use them! Google My Business, Yelp, TripAdvisor, Better Business Bureau, Trade Associations – these are important leveraging tools for people to find info about your business, read reviews, and even place and order!

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Michigan SEO Group
Online Marketing for Ann Arbor, Michigan Businesses

Want a Website That Loads Fast AND Looks Amazing?

In the world of website design and hosting - bigger isn't always better! 

Local website design and hosting can offer several advantages over the big box approach.

1 - Local

This is important when you need to get a hold of someone when something happens to your website. You're less likely to get shoved into a support cue only to be served by some random stranger half the world away.

2 - Response Time

You want a website that loads fast for customers. The longer they have to wait to read your website the more likely they are to bounce. Local hosting isn't burdened with a massive influx of traffic and are usually able to offer you prime server space without the extra costs.

3 - Your Best Interests First

The other advantage of local is the personal relationship. For a smaller local company you're a name and a face - not an account number. If you call and say you've got a problem or if you have an exciting idea for your website - you're more likely to get feedback and action versus being handed a price quote.


Click Here to learn more about local website hosting and website design in Ann Arbor, Michigan!

Where'd Your SEO Ranking Go?

Google indexing issues are the reason your SERPs may be a bit wonky.

Did you check your client's or your own business' search ranking and wondering why you dropped off page one? April, May, and again this last August Google has had some indexing issues. One day your website could be on page one... the next it could be on page none. Apparently these issues have been fixed and your search results should be accurate, but to say the least this has made online marketing for local Ann Arbor, Michigan are businesses a bit tricky!

Highly competitive keyword markets appear to see the hardest impact. Don't worry though. You didn't do anything wrong. The best way to mitigate the issues is with a strong long-term SEO focus. The more pages you have with strong keyword saturation and focus - the less likely you are to notice the problem.

Click Here to learn more about this frustrating issue.




Michigan SEO Group
Online Marketing for Ann Arbor, Michigan area businesses