Is your website working for your busiess, or against it?

Are you struggling to get leads through your company’s website?

Have you noticed traffic to your website slowing down or stopping altogether?

 

Website Design for Ann Arbor Businesses

Having a robust marketing campaign is one of the hardest things for companies to do consistently, continually, and thoroughly. If you think your marketing campaign is well executed but the numbers still aren’t adding up, your website design could be part of what’s holding you back!

Think of it this way: people searching for your business on the internet are searching much like they would for a regular brick and mortar business. Imagine walking into a store and seeing all their outdated equipment, messy office spaces and unorganized shelves and racks. Would you still shop there? Probably not!

Your website is can have a similar effect on potential shoppers. Your website represents your business, and you want it to be clean, aesthetically pleasing, organized, and useful. This will not only help current customers keep coming back to you, but it will draw in potential customers and clients, too.

Click to learn more about how website design can have an effect on your marketing campaign 

Michigan SEO Group
Website Design for Ann Arbor Businesses

Take a Deep Dive & Optimize Your Website for Best SEO Results

Is Your SEO Stuck In The Mud?

Trying to get the best SEO for your Ann Arbor Business?

It's time to take a deep dive in your website and optimize all of your pages! 

 

Best SEO in Ann Arbor, MI

There are some simple deep dive SEO techniques you can implement to help move the needle.

Make sure you do the following:

1. Link Your Social Media Accounts.
2. Keyword Optimize Your Images.
3. Quote and Link to Google or Facebook Reviews.
4. Embed your business’ Google Map on every page.

SEO is a long game. Results don’t always come over night needing frequent consistent effort. But if you make the effort you will get results.

Click Here to learn more about best SEO for Ann Arbor businesses.

Michigan SEO Group
Best SEO in Ann Arbor, MI

Do you own your website picures - or does someone else?

Stock image websites like Pixabay or Unsplash offer up royalty-free stock images. These may not be the best pictures ever, but most of the time they’re pretty good and you won’t run the risk of getting a nasty letter in the mail from a lawyer demanding thousands of dollars for the use of the image! Your website design will benefit from plenty of images so if free sources aren’t panning out, Shutter Stock or Adobe Stock may well be worth the investment.

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Know where you source your images for your website design!

Just because another website posts a picture in an article or a news story doesn’t mean it’s free to use. Just because you see a picture on social media doesn’t mean you’re able to use it in your marketing. Even if it’s a picture of you – you don’t always own the right to use that picture! As various celebrities like Katy Perry have discovered, you can’t share photos of yourself taken by someone else on social media without paying the photographer or organization that owns the image – without risking a lawsuit.

Click Here to learn more



Michigan SEO Group
Website Design in Ann Arbor, Michigan

Is Dark Mode the New Best SEO Practice? - Not yet, but maybe soon!

So, no – Dark Mode doesn’t currently affect your SEO ranking. However, the thing you need to consider in the here and now is your website’s bounce rate. More search is done on tablets and cell phones, and a lot of that search traffic is happening in the morning and evening when people are likely to have dark mode turned on to ease the experience on their eyes. Making your website Dark Mode compatible may be something to consider to help potential new customers enjoy your website.

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Michigan SEO Group
Best Practice SEO in Ann Arbor, Michigan

Dark Mode and Your SEO

Does Dark Mode Affect Your SEO Ranking? - Not yet, but it could hurt your bounce rate!

Mueller coyly mentioned that Dark Mode isn’t a ranking factor but jokingly said that if it becomes popular – it might be:

“I don’t think dark mode would be a ranking factor. So, maybe, at some point in the future if dark mode is really, really popular then maybe we would need to highlight dark mode sites in search when people have their phone set to dark mode. But I don’t know if that would actually happen, or if it will really go that far.”

Click Here to learn more about Dark Mode and SEO 



Michigan SEO Group
Best SEO Practices for Ann Arbor, MI Businesses

Stuck In The Online Marketing Muck? 3 Ways To Refresh Your Marketing Strategy!

Online marketing can be tedious is you don't hit the refresh button every now and then.

If you're bored with what you're doing or not seeing results - shake things up! 

Make Online Marketing for Your Ann Arbor, Michigan Business a Virtual Party!

Who says you have to do things just one way? If you're struggling to create interesting content that reaches your audience - take a step back and look at it again. If you're tired of writing page after page - stop. Maybe it's time you try some videos? Maybe you could work on your social presence and become a thought leader in your industry? Use your reviews to your advantage - be proud of your work and show the world what people think of what you've done!

There are a lot of ways you could go about this, but don't throw your SEO strategy out with the bathwater. Content creation is about keeping things interesting but also informative. If you're not seeing the results you want with simple blog posts - shake things up and try something new that excites you!

Click Here to learn more!



Michigan SEO Group
Online Marketing for Ann Arbor, Michigan Area Businesses