Instagram Maps Vs. Google Maps

Do you want to drum up more business for your company?

Do you want to improve your presence on Instagram?

A recent update to Instagram’s maps feature has made searching for locations, specifically businesses, much more dynamic. Your business will now be discoverable in a new way by a different demographic than customers who do most of their searching on Google. A Google Business Profile essentially works the same way, but Instagram offers a more engrossing user experience. While dragging around on your local map, you can not only interact with content shared by each business, but you can also easily see what other customers have been posting in that tagged location.

 

Surprisingly, during a recent conference, Google’s Senior Vice President Prabhakar Raghavan noted that Instagram and TikTok were becoming increasingly more important for search queries among younger audiences. He remarked that “almost 40% of young people, when looking for a place for lunch, they don’t go to Google Maps or Search…they go to TikTok or Instagram.”

 

Do You Need Social Media Management in Ann Arbor, Michigan?

Are you using social media to its fullest potential? If you’re not posting regularly and turning those leads into happy customers that leave positive reviews, we can help. Our team has years of experience in search engine optimization, and we can help you improve your organic search results with proper social media management in Ann Arbor, Michigan. If you’re not active on Facebook or Twitter and need help with your social media management – Contact Us or give us a call at 877-815-6974! 

Instagram Maps Explained

Do you want to drum up more business for your company? 

Do you want to improve your presence on Instagram?

 

Enter Instagram’s new searchable maps feature. A recent update to Instagram’s maps feature has made searching for locations, specifically businesses, much more dynamic. In the past, if you clicked on a location, it would only show you that location and any posts it had been tagged in. Now, similar to the “find restaurants” feature in other map apps, locations will populate all around the area you’re searching for, and you can easily get information about restaurants, businesses, and landmarks. 

 

The only way for your business to show up on Instagram maps is to have a professional account with an address, phone number, and business hours. We expect to see more and more businesses becoming active on Instagram due to this update, so don’t fall behind your competition! Make sure your business account on Instagram is up to date with accurate information today!

 

Do You Need Social Media Management in Ann Arbor, Michigan?

Are you using social media to its fullest potential? If you’re not posting regularly and turning those leads into happy customers that leave positive reviews, we can help. Our team has years of experience in search engine optimization, and we can help you improve your organic search results with proper social media management in Ann Arbor, Michigan. If you’re not active on Facebook or Twitter and need help with your social media management – Contact Us or give us a call at 877-815-6974! 

 

Breaking Down Core Web Vitals

Does your website load more slowly than you’d like?

Do you want to keep customers on your site?

 

Google’s new Core Web Vitals determine the quality of the user experience on your website and play a huge role in determining where your site is ranked. Let’s break them down below.

 

First Input Delay (FID)

First Input Delay measures the time it takes for your website to respond to someone’s first interaction on the page. These interactions can include menu navigation, search bars, link clicks, etc. When your website first loads, and a potential customer is navigating around the homepage, you want them to be able to use the site ASAP.

 

Largest Contentful Paint (LCP)

Largest Contentful Paint refers to the rendering speed of the largest visible content element on the landing page. The largest element could be something along the lines of a banner image, a large box of text, or a video. It’s important to note that the LCP only includes content that a user can see without having to scroll down on the page.

 

Cumulative Layout Shift (CLS)

Finally, Cumulative Layout Shift measures the amount of time new content takes to load when scrolling on a page. You want all your content to be buttery-smooth when navigating around your site, or else a user can mis-click and be taken to an undesired page. 

 

When it comes down to it, Core Web Vitals promote easy to use websites that are a win-win for both site owners and potential customers. A slow-loading site will deter customers and make you lose out on sales. Your site should be a breeze to navigate, and Google will reward you for this.

 

Looking for Web Design in Michigan?

Michigan SEO Group has improved the search results of businesses since 2006. We design fast, easily customizable websites for our clients that help them attract the web traffic they need. Our sites are built with SEO in mind, which could be the difference between your business showing up on page 1 versus somewhere on page 100!

 

If you’re looking for a quality web design in Michigan that will boost your search results, give us a call at (734) 619-0736 or Contact Us today!

What Are Core Web Vitals?

Does your website load more slowly than you’d like?

Do you want to keep customers on your site?

 

Keeping up with the latest SEO trends can be difficult when the landscape is constantly changing. Focusing on what kind of content you’re writing, what keywords you’re using, and what platforms you’re posting on is quite the juggling act. One important aspect of search engine optimization that often gets overlooked is web design. The back end of your site needs to stay on par with the industry-leading tactics if you want your website to rank highly on Google.

 

This is where Google’s Core Web Vitals come in to play. Core Web Vitals determine the quality of the user experience on your website and play a huge role in determining where your site is ranked. A better experience usually means a higher ranking. Google recently implemented this as an important factor to encourage websites to be easier to use, faster, and more responsive. These Core Web Vitals measure three things on your site: First Input Delay (FID), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS).

 

Looking for Web Design in Michigan?

Michigan SEO Group has improved the search results of businesses since 2006. We design fast, easily customizable websites for our clients that help them attract the web traffic they need. Our sites are built with SEO in mind, which could be the difference between your business showing up on page 1 versus somewhere on page 100!

 

If you’re looking for a quality web design in Michigan that will boost your search results, give us a call at (734) 619-0736 or Contact Us today!

MSG and NSG, From the Eyes of Nicklaus Suino

Are you a local business in the Ann Arbor area?

Do you need more reliable tech support?

Are you unhappy with your website’s performance on Google?

 

Network Services Group and Michigan SEO Group offer a rare package of full-service IT support combined with search engine optimization, website creation and management, and social media and Google Ads management. This partnership has been strengthened through years of work together and a strong friendship outside of work. NSG and MSG work hard, have fun, and provide real results for their respective clients. Read about their relationship below from the CEO of MSG:

 

"The foundation of the work we do at MSG is based on listening to what the world needs. After learning how to do SEO from Don Prior, I spent months attending networking groups in and around Ann Arbor. The theme was always the same – entrepreneurs and business owners asking, ‘how can I get more business?’ Between what I learned from Don and the hard work I had put in to promote JMAC, I had some really good answers for them.

 

Today, we're so blessed to work hand in hand with Network Services Group. Their IT expertise not only helps ensure that our offices run efficiently, but they also provide exceptional support to many of our SEO clients. I've always said that one key to business success is creating great partnerships, and the NSG-MSG partnership with our mutual clients is a real-world example of a Win-Win-Win." - Nicklaus Suino, CEO of MSG

 

Your One Stop Shop for IT Solutions and SEO in Ann Arbor, Michigan

MSG puts real-world strategies to work for your business. Our custom, user-friendly websites, quality content, and best SEO practices make your digital presence more than just a website. It’s an extension of your business, your values, and the people that make your business rock. If you need SEO in Ann Arbor, Contact Michigan SEO Group for a free website analysis or give us a call at (877) 815-6974.

 

If you aren’t satisfied with the security, performance, or reliability of your network, please contact Network Services Group for your IT Solutions in Ann Arbor. NSG strives to make your experience with computers and technology a positive and productive one!

NSG and MSG, From the Eyes of Don Prior

Are you a local business in the Ann Arbor area?

Do you need more reliable tech support?

 

Are you unhappy with your website’s performance on Google?

 

Network Services Group and Michigan SEO Group offer a rare package of full-service IT support combined with search engine optimization, website creation and management, and social media and Google Ads management. This partnership has been strengthened through years of work together and a strong friendship outside of work. NSG and MSG work hard, have fun, and provide real results for their respective clients. Read about their relationship below from the CEO of NSG:

 

“I founded Network Services Group in 2001 to offer IT service and support to small businesses, as well as website design and hosting. By 2006 it had become clear that having a website wasn't enough. To grow their business, people needed a website that would show up in the search results.

After spending a lot of time researching and experimenting, I came up with a checklist with steps for improving search engine results. I would hand out the list to anyone that asked, but the problem was no one ever put the work in to perform all of the tasks on the list.

I knew Nick Suino from the martial arts world, and when I built him a new website for the Japanese Martial Arts Center (JMAC), of course one of the things he asked was, "will my site show up in Google?" I gave him the list and told him to have fun. Maybe it was the discipline he developed from doing martial arts for years and years, but unlike everyone else, he put the work in and diligently performed all the steps on the checklist, and the results were amazing.

People began asking us how we got the JMAC site to show up so prominently in the in the search results. We would tell them and give them the list, but again nobody followed through. We thought to ourselves, everyone needs this, but no one is able or willing to do it themselves, and thus Michigan SEO Group (MSG) was born.

MSG has been helping companies with their websites and internet marketing since 2008. It's no longer just about having a website. It's about having a healthy online presence.” – Don Prior, CEO of NSG

 

Your One Stop Shop for IT Solutions and SEO in Ann Arbor, Michigan

MSG puts real-world strategies to work for your business. Our custom, user-friendly websites, quality content, and best SEO practices make your digital presence more than just a website. It’s an extension of your business, your values, and the people that make your business rock. If you need SEO in Ann Arbor, Contact Michigan SEO Group for a free website analysis or give us a call at (877) 815-6974.

 

If you aren’t satisfied with the security, performance, or reliability of your network, please contact Network Services Group for your IT Solutions in Ann Arbor. NSG strives to make your experience with computers and technology a positive and productive one!

Tips for a Prosperous Partnership with an Influencer

Do you want to spice up your marketing plan?

Have you considered using an influencer to help promote your business?

 

Influencers are taking the online marketing world by storm. Nowadays, it seems like every successful company is leveraging the followers and reach of influencers to push their brand and gain new leads. While it may not be right for every company, you can use the following tips to effectively use influencer marketing to the advantage of your business.

1. Know Your Audience: Certain audiences will respond better to a using a figure on social media to grow brand awareness and generate sales. Try to find existing influencers in your industry!
2. Follower Counts Don’t Always Matter: While having a lot of followers can be very attractive, it doesn’t always mean they have a very engaged audience. Ideally, you should search for an influencer who creates content that resonates with their followers, and potentially with yours.
3. Trust Them: An influencer is an influencer for a reason – they know what resonates with their followers. Don’t be afraid to give them control over! 

Online Marketing in Ann Arbor, Michigan

At Michigan SEO Group, we help businesses like yours thrive by providing highly effective online marketing in Ann Arbor, Michigan and the surrounding areas. From search engine optimization to website design to social media management – we utilize the best SEO techniques to ensure that your business ranks in Google search results. Click Here to get your free website evaluation or give us a call at 734-619-0736.