5 Often Ignored Marketing Principles

Most of us think we understand how marketing works – tell people what you do, throw in a few words like “trust” and “experience,” offer a discount, and voila! you’re making money. Right?

Wrong. That’s simply not how it works for small businesses and local service providers trying to reach customers online. 

Nick Suino, co-founder of Michigan SEO Group and author or co-author of many books, has helped dozens of businesses reach and surpass their goals since 2006 following these five principles: 

1. It’s not about you!
2. Don’t “we” all over yourself
3. Be relentlessly authentic and abundant
4. It’s not branding – give real value and make genuine offers
5. Trust the process 

Nick recently explained those principles in Chelsea, Michigan’s The Sun Times News, where he occasionally shares his marketing expertise. 

For more about Nick’s principles for marketing success, visit our website!

Should You Follow Website Design Trends?

Website design can be time-consuming and expensive – whether you pay a designer or do it yourself. Especially if you update it frequently. Are you wondering if the time and money you spend staying on-trend can be put to better use in your business? 

Trends predicted for 2021 web design and social media are leaning towards flashier, more creative designs. The question is: what do they say about your business? 

Following the trends isn’t always best for your company. At MSG, we believe a solid website designed for your brand is always on-trend.

Contact us for a free website analysis or give us a call at 734-619-0736.

Learn more on our website!

Are Those Website Design Trends Right for You?

We love artistic, unique design elements that add personality to your website design! But a good rule of thumb is to use them in moderation to enhance your brand. 

Too much of a good thing can:

• Create confusion about your message 
• Look spammy
• Make you website or social media hard to navigate
• Take focus away from your product or service
• Suggest that you don’t know your target audience

We put real-world strategies to work for your business, designing and building custom, human-friendly websites that tell your unique story. 

Contact us for a free website analysis or give us a call at 734-619-0736.

Learn more on our website!

Which Website Analytics Are Best?

There are a number of web analytics tools on the market today, tracking data like traffic, conversions, and clicks. There are so many ways to track and measure website performance that it can be overwhelming. Google Analytics, for example, tracks over 200 metrics. 

With so much data available, it can be hard to know where to start or what metrics mean the most to your business goals. 

For a business owner new to e-business, a good strategy is to start with a few basics like Page Views and Sessions.

Learn more on our website!

Is Building a Website Enough to Boost Your Business?

The pandemic sparked an e-business boom. More and more businesses are moving more of their business online in response to health and safety concerns. So they build a website, list their products or services, and now can sit back and wait for profits to roll in, right? Nope.

They’ll wait. And wait. Because simply building a website isn’t enough. 

If you want your web presence to thrive, commitment to your website can’t stop the day you launch it. A successful website evolves using a process to keep the site fresh, relevant, and optimized to meet the needs of its client base.

Learn more on our website!

Is Your Digital Presence Strong Enough for 2021?

The move to digital isn’t slowing down. Today, your digital presence is a branch of your business. Success in 2021 depends on it. Think of it like inviting customers to your website and treating them to the same kind of quality interaction you’d give them if they walked into your business in person. 

If your web presence doesn’t give customers what they’re looking for, they will look elsewhere. So, embrace online like it's the most important thing you'll ever do for your business. Because it just might be! 

You don’t need a huge marketing team to rock your digital presence or to provide outstanding online service. All you need is MSG.

Visit our website to learn more.

Step Up Your Digital Presence in 2021

Is your digital presence strong enough to attract customers in the post-COVID era? 

One of the most important things you can do for your business this year is build a strong digital presence using best SEO practices. 2020 made digital business critical to success. Before COVID, there was less urgency to go digital. Most companies had time to adopt new technologies and processes at their own speed. But COVID put the pedal to the metal, forcing businesses of every type to adapt to survive – and quickly. Savvy businesses embraced technology and adapted. A strong digital presence can make all the difference in a year like 2020. 

Don’t take chances with 2021. Talk to MSG about your digital presence.

Visit our website!