Wednesday, March 15, 2023

Why Stock Photos Don't Hurt Your Online Ranking

Are you unable to hire a professional photographer to take original photos for your company website? 

Do you prefer using stock photos because they’re quick and free? 

While stock photos may not be the best for optimizing your website, they won’t negatively impact your website. 

Why stock photos don’t hurt your online ranking

If hiring a photographer isn’t an option for your business, stock photos are great for decorating a webpage. Stock photos are easy to find in a pinch and add a visual interest to your content. Another plus: stock photography won’t have a negative impact on your website’s SEO. If you notice another business using the same stock photos you are, you can add alt text to your photo to help your page appear above others, but that’s not a guaranteed method with Google. 

Learn how original photos could help boost your online ranking here!

Manage Your Online Presence with an Internet Marketing Company in Michigan

Keeping up with online trends, social media, and consistent posting can be a lot to expect from someone already working a full-time job! When you hire an internet marketing company in Michigan, a professional can keep your content organized and up to date! 

Contact us today to see how an SEO professional can make a difference for your website. 


Wednesday, March 1, 2023

Stock Photos vs Original Content

 Do you use stock photos on your website? 

Have you ever wondered if using stock photos put you at a disadvantage?

Stock photos may not be harming your search ranking, but they may not be helping, either.

Why you should use original photos before stock: 

  • Original photos provide a level of authenticity you can’t get from stock photos. 
  • Personal pictures rank over stock because you won’t be competing with other sites using the same stock photo.
  • If someone saw your photos online, they could use them to search for your website. 

For a more in depth look at why you should use original photography, click here

Rely On an Internet Marketing Company in Michigan to Boost Your Ranks

Working with an internet marketing company in Michigan will help keep your online presence organized and interesting. Working with a team of marketing professionals can help boost your Google search ranking and get more visitors on your website. 

Contact us today at 877-815-6974 for a free website evaluation.

Thursday, December 15, 2022

Optimize Your Posts for Twitter

 Are you trying to gain more followers on Twitter? 

Are you posting content consistently? 

Optimizing your content for Twitter to line up with the goals of the algorithm can help get your posts high on your audience's feed. 

How to Optimize Content for the Twitter Algorithm

Be Consistent 

Staying consistent is important for your content strategy. Being consistent makes your account look more professional and reliable. Consistently posting increases the chance of reaching a larger audience and gaining a larger following.

Stay Interesting 

Make your content interesting and engaging. Posting shareable and stimulating content that encourages likes, if done consistently, will encourage more followers.

For more ways to appeal to the Twitter algorithm, click here! 

Optimize Your Social Media in Michigan with MSG 

If you want to boost your social media in Michigan, working with MSG is the best thing you could do! Contact us or call 877-815-6974 to start effectively optimizing your content today!

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Thursday, December 1, 2022

What is an Algorithm?

 Are your posts getting lost in the Twitter algorithm? 

Do you know how the algorithm determines content for different users’ feeds?

The Twitter algorithm looks for certain elements in your content to determine how it's ranked on your audience's feed. Optimizing your content to line up with the Twitter algorithm can help your posts appear on more user feeds.

What is an Algorithm? 

Digital platforms are governed by algorithms designed to show content to their users. Algorithms organize how content appears to users and helps avoid digital clutter. Twitter personalizes feeds to keep users engaged.  Because of this, the content appearing on a user's feed isn’t always going to be from accounts they follow. 

If you want to learn how to work with the Twitter algorithm, click here! 

Optimize your Social Media in Michigan 

Are you using social media to its full potential?  If you want to boost your social media in Michigan, working with MSG is the best thing you could do! Contact us or call 877-815-6974 to start effectively optimizing your content today! 

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Tuesday, November 15, 2022

Beginners Guide to Writing a Press Release

 Has your company done something newsworthy that you want to share? 

Are you trying to gain traction on your website? 

Writing a press release can be a great way to improve your website's SEO! Knowing how to write an effective article can be essential to your search ranking. 

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Writing an Effective Press Release:

Write in the third person 

Keep it brief 

Add interesting media 

Be straight to the point

Speak straight to readers

For a more in-depth look at effectively writing a news piece click here! 

Have Professionals Write Your Press Releases - Online Marketing in Ann Arbor, Michigan

If you want to write a press release about something happening with your company, work with an experienced writer in online marketing in Ann Arbor, Michigan. Michigan SEO Group has been improving the search results of businesses since 2006!

If you’re looking for someone to handle your online marketing needs, Contact Us or call 877-815-6974 to start improving your search results now!

Tuesday, November 1, 2022

When is the Right Time for a Press Release?

 Are you struggling to find the right time to write a press release? 

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Do you feel like you may not be reaching your targeted audience? 

It’s important to know when the right time is to write and publish a release. 

When it may be appropriate for a press release:  

1. When your company has done something newsworthy

2. A new product or promotional launch 

3. When your company is hosting an event 

4. Crisis Control 

5. Gaining attention for a brand 

If you want to learn more about using press releases to your advantage, click here! 

Get Content Written for You with Online Marketing in Ann Arbor, Michigan 

Michigan SEO Group has been improving search rankings for businesses since 2006. We write content curated specifically to each client's needs. If you need help with online marketing in Ann Arbor, Michigan, Contact Us or give us a call at 877-815-6974.

Saturday, October 15, 2022

What is “People-First” Content?

Online Marketing Ann Arbor Michigan
Are you new to writing web content?  

Are you trying to get more views on your business content?


Previously, there was no algorithm-specific penalty for content that was written “primarily for search engine traffic”. Now, this unhelpful content can negatively affect your search rank on Google, while content considered “people-first” will get prioritized.


What is considered “people-first” content? 

People-first content is content where the visitor feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations won’t perform as well. Writing content focused on the idea that someone will be reading it is the best way to practice “people-first” writing. Stay on topic, have an audience in mind, and answer questions effectively!


To read more about writing “people-first” content, click here.


Curious About Online Marketing in Ann Arbor, Michigan?

Why stress about the Google algorithm when there are is an online marketing team in Ann Arbor, Michigan that wants to work for you? Contact us or give us a call at 817-815-6974 for a free website evaluation.