Thursday, December 15, 2022

Optimize Your Posts for Twitter

 Are you trying to gain more followers on Twitter? 


Are you posting content consistently? 


Optimizing your content for Twitter to line up with the goals of the algorithm can help get your posts high on your audience's feed. 


How to Optimize Content for the Twitter Algorithm


Be Consistent 

Staying consistent is important for your content strategy. Being consistent makes your account look more professional and reliable. Consistently posting increases the chance of reaching a larger audience and gaining a larger following.


Stay Interesting 

Make your content interesting and engaging. Posting shareable and stimulating content that encourages likes, if done consistently, will encourage more followers.


For more ways to appeal to the Twitter algorithm, click here! 


Optimize Your Social Media in Michigan with MSG 

If you want to boost your social media in Michigan, working with MSG is the best thing you could do! Contact us or call 877-815-6974 to start effectively optimizing your content today!

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Thursday, December 1, 2022

What is an Algorithm?

 Are your posts getting lost in the Twitter algorithm? 


Do you know how the algorithm determines content for different users’ feeds?


The Twitter algorithm looks for certain elements in your content to determine how it's ranked on your audience's feed. Optimizing your content to line up with the Twitter algorithm can help your posts appear on more user feeds.


What is an Algorithm? 

Digital platforms are governed by algorithms designed to show content to their users. Algorithms organize how content appears to users and helps avoid digital clutter. Twitter personalizes feeds to keep users engaged.  Because of this, the content appearing on a user's feed isn’t always going to be from accounts they follow. 


If you want to learn how to work with the Twitter algorithm, click here! 


Optimize your Social Media in Michigan 

Are you using social media to its full potential?  If you want to boost your social media in Michigan, working with MSG is the best thing you could do! Contact us or call 877-815-6974 to start effectively optimizing your content today! 

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Tuesday, November 15, 2022

Beginners Guide to Writing a Press Release

 Has your company done something newsworthy that you want to share? 


Are you trying to gain traction on your website? 


Writing a press release can be a great way to improve your website's SEO! Knowing how to write an effective article can be essential to your search ranking. 


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Writing an Effective Press Release:

Write in the third person 

Keep it brief 

Add interesting media 

Be straight to the point

Speak straight to readers


For a more in-depth look at effectively writing a news piece click here! 


Have Professionals Write Your Press Releases - Online Marketing in Ann Arbor, Michigan


If you want to write a press release about something happening with your company, work with an experienced writer in online marketing in Ann Arbor, Michigan. Michigan SEO Group has been improving the search results of businesses since 2006!


If you’re looking for someone to handle your online marketing needs, Contact Us or call 877-815-6974 to start improving your search results now!


Tuesday, November 1, 2022

When is the Right Time for a Press Release?

 Are you struggling to find the right time to write a press release? 

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Do you feel like you may not be reaching your targeted audience? 


It’s important to know when the right time is to write and publish a release. 



When it may be appropriate for a press release:  

1. When your company has done something newsworthy

2. A new product or promotional launch 

3. When your company is hosting an event 

4. Crisis Control 

5. Gaining attention for a brand 


If you want to learn more about using press releases to your advantage, click here! 


Get Content Written for You with Online Marketing in Ann Arbor, Michigan 


Michigan SEO Group has been improving search rankings for businesses since 2006. We write content curated specifically to each client's needs. If you need help with online marketing in Ann Arbor, Michigan, Contact Us or give us a call at 877-815-6974.


Saturday, October 15, 2022

What is “People-First” Content?

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Are you new to writing web content?  

Are you trying to get more views on your business content?

 

Previously, there was no algorithm-specific penalty for content that was written “primarily for search engine traffic”. Now, this unhelpful content can negatively affect your search rank on Google, while content considered “people-first” will get prioritized.

 

What is considered “people-first” content? 

People-first content is content where the visitor feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations won’t perform as well. Writing content focused on the idea that someone will be reading it is the best way to practice “people-first” writing. Stay on topic, have an audience in mind, and answer questions effectively!

 

To read more about writing “people-first” content, click here.

 

Curious About Online Marketing in Ann Arbor, Michigan?

Why stress about the Google algorithm when there are is an online marketing team in Ann Arbor, Michigan that wants to work for you? Contact us or give us a call at 817-815-6974 for a free website evaluation.

Saturday, October 1, 2022

Keep Your Content Searchable

Online Marketing Ann Arbor Michigan
Are you trying to update your web content?  

Would you like your website to appear higher on the Google search?


Google recently announced an algorithm update that changes the way it evaluates content on a website. Follow these steps below to make sure your content appears on Google:

  • Stay on topic
  • Have an audience in mind
  • Answer questions effectively  

If you want to learn how to write content Google considers “people-first” click here.


Would Your Business Benefits from Online Marketing in Ann Arbor, Michigan?

At Michigan SEO Group, we pride ourselves on customer-focused content, posted consistently, and optimized over time. Clients who work with online marketing in Ann Arbor, MI see great results and continue to rank highly on Google. Contact us or give us a call at 817-815-6974 for a free website evaluation.

Thursday, September 15, 2022

Instagram Maps Vs. Google Maps

Social Media Management Ann Arbor Michigan
Do you want to drum up more business for your company?

Do you want to improve your presence on Instagram?


A recent update to Instagram’s maps feature has made searching for locations, specifically businesses, much more dynamic. Your business will now be discoverable in a new way by a different demographic than customers who do most of their searching on Google. A Google Business Profile essentially works the same way, but Instagram offers a more engrossing user experience. While dragging around on your local map, you can not only interact with content shared by each business, but you can also easily see what other customers have been posting in that tagged location.

 

Surprisingly, during a recent conference, Google’s Senior Vice President Prabhakar Raghavan noted that Instagram and TikTok were becoming increasingly more important for search queries among younger audiences. He remarked that “almost 40% of young people, when looking for a place for lunch, they don’t go to Google Maps or Search…they go to TikTok or Instagram.”

 

Do You Need Social Media Management in Ann Arbor, Michigan?

Are you using social media to its fullest potential? If you’re not posting regularly and turning those leads into happy customers that leave positive reviews, we can help. Our team has years of experience in search engine optimization, and we can help you improve your organic search results with proper social media management in Ann Arbor, Michigan. If you’re not active on Facebook or Twitter and need help with your social media management – Contact Us or give us a call at 877-815-6974!