The Highlights of Working with WordPress

Are you in the process of building a website?

Feeling overwhelmed by all the platform options out there? 

Have you heard of WordPress but aren’t sure if it’s the right choice for your business?

Choosing the right platform is one of the biggest decisions for your online presence, and WordPress is often at the top of the list for good reason.

Why WordPress? 

User-Friendly for Beginners

WordPress is well-known for being beginner-friendly. You don’t need to be a coding expert to create a 
functional and attractive website. With an extensive library of themes and plugins, the platform makes it simple for users to customize their sites without technical expertise.

Scalability for Growing Businesses

Whether you’re a startup or an established company, WordPress grows with you. It’s perfect for businesses looking to scale, as it supports everything from simple blogs to complex e-commerce sites.

SEO-Friendly Features

Search engine optimization (SEO) is crucial for driving traffic to your site. WordPress includes built-in SEO tools and works with popular plugins, like Yoast SEO, making it easier to optimize your content for search engines.

Learn more about the pros and potential pitfalls of WordPress in our latest article! 

Explore Your Options with an Internet Marketing Company in Michigan

WordPress is a robust and versatile platform, but it’s not always the perfect solution for every business. Issues like security vulnerabilities, plugin dependencies, and a steep learning curve for advanced features are important to consider. However, many of these challenges can be mitigated with the right strategy and support.

Working with an experienced Internet Marketing Company in Michigan can help you navigate these challenges. From securing your site to optimizing performance and handling complex customizations, a skilled team can ensure your WordPress website becomes a powerful tool for growing your online presence.

Contact our team today!

The Importance of Optimizing Your Site for Voice Queries

Have you ever found yourself in a hurry, asking your smartphone for directions to the nearest coffee shop? 

Perhaps you’ve relied on your voice assistant to find the quickest recipe for dinner while juggling multiple tasks at home. 

As our lives become increasingly busy, voice search has emerged as a convenient tool for getting information on the go. But have you considered how this shift in user behavior impacts your business?

Why Voice Search Optimization Matters

Voice search differs significantly from traditional text search. When people speak into a device, their 
queries tend to be longer and more conversational. Voice search users are often looking for quick, direct answers, which makes optimizing for these queries an important part of any digital marketing strategy.

Use Conversational Keywords to Easily Boost Visibility for Voice Queries

Voice search queries tend to be more conversational than text-based searches. For example, instead of typing "Internet marketing company Michigan," a user might ask, "What is the best Internet marketing company in Michigan?" To optimize for voice search, you need to focus on long-tail keywords and phrases that mimic natural speech patterns.

Learn how to optimize your site for voice queries in our latest learn more article! 

Boost Your Visibility with an Internet Marketing Company in Michigan 

As voice search continues to transform how customers find services, it’s essential for businesses, especially those in the digital marketing space, to optimize for voice queries. By adapting your strategies to incorporate long-tail keywords like "best Internet marketing company in Michigan," you can enhance your visibility and better serve your audience's needs.

Contact our team today to make sure you’re optimized for voice search! 

How to Evaluate Your Content When SEO Ranking Declines

Are you stumped as to why your content isn’t ranking highly on Google?

Would you like to learn how to refresh your content?

Keeping pace with Google’s ever-changing algorithms amid a surge of technological advancements is a challenging task. As Google refines its criteria, many established website owners are witnessing fluctuations in their traffic. While this can be disheartening, it’s important to recognize that improvements can be made by consistently evaluating your content and adapting to Google’s evolving standards. 

If you’re currently experiencing a drop in traffic, know that you’re not alone. Here are some factors to consider when evaluating the quality of your content: 

Is Your Content Original, Relevant, and Valuable?

When creating content, emphasize originality and relevance to stand out in the digital crowded landscape. Move beyond generic product listings and service descriptions and instead put focus on sharing experiences. 

Center your content around user experiences by writing about how consumers will feel when using your product or service, and shift to highlighting customer reviews and testimonials. This will humanize your content which is great for SEO and makes your material more appealing and engaging to your target audience. 

Boost Your Content with an Ann Arbor SEO Company 

If you’re seeking a competitive edge that will aid in improving your website’s standing on Google, consider seeking professional guidance and research the services of Ann Arbor SEO Companies. 

Michigan SEO Group offers online marketing in Ann Arbor, MI and the surrounding communities. We perform search engine optimization, write digital content, and manage social media campaigns. Contact us today so we can begin creating a plan of attack for your SEO! 

The Difference Between Evergreen and Time-Sensitive Content

Does your website have a ton of old content?

Do you know the difference between evergreen and time-sensitive content?

The key to great SEO is quality content. If your website has been around for a long time, you probably have a wealth of content—but contrary to common SEO advice, more content is not always better. If your website is bogged down by old, irrelevant, or repeated content, it may actually hurt your rankings. Overused content and keywords can cause your webpages to compete with each other rather than other websites, and old, low-traffic content can be dead weight to your SEO.

Evergreen vs Time-Sensitive

Evergreen content is always relevant to your business and brings in steady traffic. Time-sensitive content is relevant to your business, but may only be relevant for a short period of time. You can clean up your website by updating or repurposing evergreen content over time and evaluating time-sensitive content to see if it can be removed. Removing old, time-sensitive content is another way to help avoid keyword cannibalization. It helps boost your ranking by making way for fresh time-sensitive content.

Learn more about cleaning up your web content here!

Update Your Content with Online Marketing in Ann Arbor, Michigan

Overwhelmed by the prospect of doing a complete audit?

It’s time to turn over your SEO to a professional!

Michigan SEO Group offers online marketing in Ann Arbor, Michigan. We can take the burden of website maintenance and SEO off your shoulders, and our traditional SEO methods keep your content fresh and relevant. If you want help getting your business to page one of Google, call (877) 815-6974 or submit a contact form
here.

Your Web Presence is More Crucial Now Than Ever

Small businesses need to adjust their marketing strategies and reach as we continue to alter the way that consumers interact with businesses. A good digital and e-commerce presence can allow your company to tap into new customers, cut costs, and preserve the safety of both your company and your employees. Now, more than ever, is the best time to finally get around to improving your company’s digital presence to stay caught up with the changing times. 


Read more about the latest in digital marketing and SEO, or contact us today!

Are You Using Your Social Media Reviews?

You’ve done a good job and satisfied customers are leaving reviews on your social media. But are you leveraging them to your advantage? Good reviews not only help people decide to make a purchase, they’re also a powerful marketing tool you don’t want to let slip away.

Are satisfied customers leaving reviews?

If you’re not getting reviews, don’t be afraid to ask! Chances are folks will be more than happy to say nice things.

Are you letting people know you’ve gotten good reviews?

When people leave positive notices, post about them on your social media channels! People don’t always read articles or blogs, but they read reviews!

Did you know positive reviews help your search engine rankings?

When people leave reviews on your social media channels – especially your Google page, those positive reviews help your search engine rankings!

Strong social media management is essential for cultivating positive reviews and leveraging those reviews to help your organic search ranking. Click Here to find out more about how professional social media management can help your business thrive online.

Online Marketing Trends Dominating 2017

Are you doing everything you can online to help grow your business?

Are you too busy handling everyday administrative tasks to focus on online marketing?

Are you worried that spending extra time and money on online marketing isn’t going to produce leads, sales, or new clients?

According to Forbes, you shouldn’t feel pressured to use all of the marketing tools available to you, but you should stay on top of the latest marketing trends to stay competitive in your industry!

Here are some trends that really took off in 2016 and are expected to keep rising in 2017:

1. Augmented Reality – Many companies are busy developing new, interactive apps to promote their brand.
   
2. Live Video Streaming – You can live-stream on virtually every social media platform, including Facebook, Instagram, and YouTube!
   
3. Data Visualization – Infographics make it easier for online consumers to process information. There are dozens of tools to make these infographics available, and businesses can gain a lot from using them!
   
4. “Dense Content” is key! – If you’re doing online marketing already, then you know that the attention span of the average online consumer is low. More people are scrolling through social media feeds without really reading what they’re seeing, and sharing articles after only reading a headline. In response, “more marketers are learning that dense content is key, making every line and every word count”, according to Forbes.

If you haven’t heard of two or more of these trends, don’t worry! That’s what Michigan SEO Group is for! We work hard to stay on top of all the latest trends in online marketing in Michigan so you don’t have to.

Our team of experts in SEO, web design, and social media management are always looking for new and exciting ways to promote our clients and help them grow their businesses. We want to help you, too!

When you work with us, we do all the hard work for you, so you can spend more time on the continuing success of your business. If you want to ramp up your online marketing game, it’s time to give us a call!

Why Google Hates Your Website, and How You Can Fix It!

If you’ve done any kind of online marketing for your business, you’re probably familiar with the basic concept of SEO.

However, do you realize there’s more to it than simply adding keywords to your website and posting on social media?

If you’re not satisfied with the growth of your business, you’re not alone! Many business owners find that they need to make a serious changes to their online marketing to be successful.

If you’re not showing up on Google or other search engines, there are several things you can do to fix this problem and start getting more calls and emails, and hopefully start making more money.

1. Update your website design – If your website design looks stale, or isn’t aesthetically pleasing, consumers won’t want to spend time on it. Additionally, Google is penalizing websites that aren’t responsive, or able to be viewed on phones, tablets, and other mobile devices.
2. Make sure your internal links are strong – At Michigan SEO Group, we work on this every day! You should use links between relevant pages on your own website on every new piece of content you post. Google also likes to see you linking to authoritative websites (think “.org”, “.edu”, etc.) to show that you’re including quality information on your website.
3. Offer a lot of value on your site – All the content on your site should offer valuable advice, answer questions, and encourage interaction. If your content is worth reading and sharing, Google will see that and raise your search position.

Trust Michigan SEO Group with Your Online Marketing in Michigan!

If you think you need to step up your online marketing game, we can help! We have a team of friendly and enthusiastic experts in SEO, website design, and social media who want to help you achieve success!

We’ll work with your goals in mind to help you grow your business. To get started, or to have a conversation with us about your business goals, contact us today!

The Birth of Michigan SEO Group

In 2016, it became clear that SEO Ann Arbor had outgrown its name.

Our client base has expanded well beyond the city of Ann Arbor to elsewhere in Michigan, the United States, and even the rest of the world!

Not only are our clients located in a variety of places — now, the customers who find our clients online are coming from all over the globe.

It's time to take the next step!

The Michigan SEO Group logo is meant to reflect both the history and the future of our company. The State of Michigan silhouette evokes our roots, where the majority of our clients still do business. The two colors pay homage to the University of Michigan, where both our founders attended college (as do many of the talented professionals we employ).

The globe points the way forward... where we expect to help our clientele improve customer relationships, thrive online, and achieve their dream of a successful growing business, starting today!

The internet breaks down barriers. Recognizing the potential of sharing your message beyond your back yard is the key to thriving online.

We absolutely love being part of a diverse, challenging business community that helps people succeed. If you have a business — new or long established — we'd love to chat about your goals and current efforts to succeed both on- and offline. We'll do what we can to suggest strategies and tactics that can improve your marketing presence, and just for taking the time to have that conversation, we'll give you a copy of our book, SEO and Beyond — How to Rocket Your Website to Page One of Google! written by Don and Nick and published by Master & Fool Press. We won't give you a hard sell. If our advice helps you, that's good for you and good for us!

We're Not for Everybody, but Then, We Don't Try to Be

Our work is not for everybody. We require a high level of client engagement and a deep commitment to success. If you're on the same page, let us know. We'll get you an analysis of your online presence along with a report of top-level recommendations to level-up your game. If all you'd like is a consultation or one-time SEO, we can do that. But if you truly want to get serious about thriving online, about dominating your niche and taking your business to the next level — or the one beyond that — ask about how we can become your online marketing team, usually for a fraction of what it would cost you to hire someone to sit in your office and try to do what we do day in and day out.

Success is such a fantastic bonding experience. We love hearing the stories from our clients when they land a new customer because of our work. The joy in their voices along with the satisfaction of knowing that we're helping their businesses grow is a great reward. Imagine what it would mean for you to be able to say what some of our other customers have said:

"Michigan SEO Group is an important part of my business!"

"Michigan SEO Group has assisted our Global Sales Team by increasing our number of customer inquiries, leads, and sales."

"Great people and the results are clear!"

"This is truly one of the best business decisions I have ever made to have them update our SEO."

If you'd like to learn more about how to get your online presence to grow, and how to get more awareness, leads and sales, contact us today!