What Are AI Overviews?

Have you searched something on Google lately and noticed a summarized answer appear before you even click on a link?

 That’s an AI Overview—and it’s reshaping the way people interact with search results.

For business owners and marketers, this change is more than just a cool new feature. It’s a major shift in how visibility, traffic, and trust are earned online. If your website isn’t being featured in these AI-generated summaries, you could be missing out on valuable clicks and conversions—often without even realizing it.

What Are AI Overviews?

Think of AI Overviews as Google’s way of answering search queries in real-time, using content it pulls from around the web. These summaries are displayed above the usual search results, giving users quick information without needing to click through to multiple websites.

This system might sound like a time-saver for users—but for businesses, it’s a new challenge. Only a handful of sources are linked within each summary, and if your site isn’t one of them, your content might not be seen at all.

What Does Google Recommend?

You might be asking yourself: Is there a formula to get featured in these AI summaries?

According to Google’s official advice shared in Search Engine Journal, the best way to increase your 
chances is by sticking to the same practices that already help you rank well in traditional search:

“There’s nothing special for creators to do to be considered other than to follow the same guidance that’s already provided for appearing in search.”

That includes writing clear, helpful content and following the E-E-A-T framework: Experience, Expertise, Authoritativeness, and Trustworthiness. While there’s no shortcut, there is a smart way to approach it.

Learn 5 easy tips to make your content AI ready in our lates article! 

Partnering with an Internet Marketing Company in Ann Arbor Michigan Helps You Stay Visible

As AI continues to influence how people search, you need to rethink how you create and structure content online. Being AI-friendly isn’t just a bonus anymore—it’s becoming a necessity.

By working with an experienced internet marketing company in Ann Arbor Michigan, you can build a strategy that aligns with both current SEO best practices and the evolving world of AI-generated search.

Want to know if your site is AI-ready?

Let’s talk. We’ll help you make sense of Google’s changes and make sure your content is working with AI.

5 Things You Can Do to Boost Your Social Media Engagement

Not getting the likes, shares, or comments you hoped for? 

Wondering what it actually takes to create content your audience wants to engage with?

If you're looking to improve your social media presence in Ann Arbor, Michigan, you don’t need complicated strategies—just consistent, thoughtful action.

Here are 5 simple and effective ways to boost your engagement: 

1. Create Content that Speaks to Your Local Audience
2. Use Hashtags and Geotags Strategically 
3. Engage (Don’t Post and Ghost) 
4. Collaborate with Local Influencers and Brands
5. Be Consistent

Take a deeper look and learn more about what you can do in our latest article! 

Boost Your Social Media Engagement in Ann Arbor Michigan—Starting Now

Engagement starts with showing up—and we’re here to help you do just that. 

💬 Ready to build a stronger, more connected online presence? Contact us today and let’s bring your social media to life!

How to Stay Visible in the Rise of AI Search

Feeling like your content is getting buried online?

Not sure how to keep your business visible as AI transforms search results?

You’re not imagining it—AI is changing the rules of SEO. With Google’s AI-driven search updates, traditional ranking strategies just don’t cut it anymore. The search landscape now favors direct answers, featured snippets, and content that prioritizes intent over keywords.

But here’s the good news: with the right approach, your business can stay visible—and even grow—during this SEO evolution.

How Can You Adapt and Protect Your Rankings?

To stay ahead, businesses must rethink their SEO strategies. That means:

Creating rich, intent-focused content that answers user questions clearly and concisely 

Optimizing for featured snippets and AI overviews

Building brand authority through backlinks, reviews, and consistent publishing

Partnering with an experienced Internet Marketing Company in Michigan that understands these fast-moving changes

AI is reshaping the digital landscape—but with the right strategy, your business can thrive in this new environment.

Learn more about how you can stay visible during the rise of AI search in our latest article. 

Partner with a Leading Internet Marketing Company in Michigan

Staying visible in a world of AI-powered search takes more than just great content—it takes a team that understands the shifting landscape. As a top Internet Marketing Company in Michigan, we’re here to help you adapt, optimize, and thrive.

Let’s build a future-proof SEO strategy—together.

3 Easy Steps to Start Your 2025 SEO Strong

Are you ready to make 2025 your best year for online growth?

Wondering how to connect with more local customers through SEO?

Is your website set up to succeed in a mobile-first world?

SEO doesn’t have to be overwhelming. By focusing on a few key strategies, you can improve your online visibility and connect with more customers. Here are a few things you can start doing today:

1. Focus on Your Customers (Not Algorithms!)

At its core, SEO is about people, not robots. Ask yourself: 

● What are people searching for?

● How can I help them find answers easily?

For example, if you're a bakery, write a blog about the “Top 5 Michigan Desserts to Try This Winter” or share tips like “How to Store Your Holiday Cookies.” It’s all about connecting with what your customers need.

2. Make Mobile Your Priority

Did you know most people search from their phones? If your website looks wonky on a small screen, they’ll leave fast. Make sure your site is easy to navigate, loads quickly, and works well on mobile.

3. Leverage Google My Business

For Michigan businesses, claiming and updating your Google Business Profile is huge. It’s free and ensures people can see your location, hours, and reviews when they search locally. Bonus: more reviews = better visibility!

View our latest article to learn more about why SEO matters and ways to improve!

Start 2025 Right: Work with an Internet Marketing Company in Michigan

Need help putting these steps into action? 

Partnering with an experienced Internet marketing company in Michigan can take your strategy to the next level and make your goals a reality! Contact our team today to get a quote! 

The Importance of Optimizing Your Site for Voice Queries

Have you ever found yourself in a hurry, asking your smartphone for directions to the nearest coffee shop? 

Perhaps you’ve relied on your voice assistant to find the quickest recipe for dinner while juggling multiple tasks at home. 

As our lives become increasingly busy, voice search has emerged as a convenient tool for getting information on the go. But have you considered how this shift in user behavior impacts your business?

Why Voice Search Optimization Matters

Voice search differs significantly from traditional text search. When people speak into a device, their 
queries tend to be longer and more conversational. Voice search users are often looking for quick, direct answers, which makes optimizing for these queries an important part of any digital marketing strategy.

Use Conversational Keywords to Easily Boost Visibility for Voice Queries

Voice search queries tend to be more conversational than text-based searches. For example, instead of typing "Internet marketing company Michigan," a user might ask, "What is the best Internet marketing company in Michigan?" To optimize for voice search, you need to focus on long-tail keywords and phrases that mimic natural speech patterns.

Learn how to optimize your site for voice queries in our latest learn more article! 

Boost Your Visibility with an Internet Marketing Company in Michigan 

As voice search continues to transform how customers find services, it’s essential for businesses, especially those in the digital marketing space, to optimize for voice queries. By adapting your strategies to incorporate long-tail keywords like "best Internet marketing company in Michigan," you can enhance your visibility and better serve your audience's needs.

Contact our team today to make sure you’re optimized for voice search!