Wednesday, August 31, 2016

How Will the New Adwords Format Affect Engagement?

Here is the real deal from your friendly black belt SEO experts at SEO Ann Arbor. When done properly, this stuff really works!

How will this affect engagement?

Higher Click Through Rate! In theory, more information will allow you to tailor your ads to better appeal to the right customers, giving you a higher click through rate.

Better engagement! Those visitors who read your longer ads should have a better idea of what you offer. That means more of them should stay longer, leading to great awareness, leads, and sale. Keep in mind, however, there will always be a percentage of web visitors who click without reading carefully. They’ll click away quickly ... so you aren’t ever likely to see a zero bounce rate.

To learn more about how the new Adwords format will affect you, sign up for our Black Belt SEO Tips & News! 

Friday, August 26, 2016

How Can You Find a Trusted Roofing Contractor in Ann Arbor?

Is your roof getting older?

Are you concerned about leaks or damaged shingles?

Do you worry about what might happen to your home this winter?

You’re not alone! Your roof protects your home and your furniture from rain, snow and wind. But lots of people worry that they’ll call a roofing contractor who doesn’t show up on time, or who does low quality work. Why take this chance?

Missing, curling, or discolored shingles may show that your roof is failing. Even with no inside your home, your roof could be leaking, causing damage to the plywood deck, framing, or insulation. It doesn’t take long for water to cause expensive damage or even mold inside your attic. Many older roofs are not properly ventilated and lack proper ice and water protection. Poor ventilation, poor ice and water protection and poor attic insulation could cause your roof to fail!

If you're looking for a trustworthy roofing contractor in Ann Arbor, call Wilderness Construction for a free no-obligation roof evaluation. Their roofing expert will come to your home, do a careful inspection, and give you a free written evaluation.

“I hired Wilderness Construction to finish the basement in a house we're renovating. They were timely, courteous, and did great work! I liked their work so much, I hired them to do replacement windows, floors, and the roof!” – Nick S.

As the most trusted roofing contractor in Ann Arbor, Wilderness offers great brands like Atlas, Owens Corning, and Tamko. Your house could be the best protected, best looking home in your neighborhood!

Contact them to find out how they can help with all your roofing needs. Don’t let worry about your roof spoil your mood this winter!

Tuesday, August 23, 2016

Facebook Advertising: It's as Easy as 1, 2, 3!

We’ve worked with a lot of great clients over the years. But for some, the concern about paying for online ads can be significant. We’ve listened, and some of the issues clients have mentioned to us are things like:

“Will I be able to actually reach potential customers?”
“Can I tell if the ads are actually working?”

Or sometimes just really simple questions like:

“How can I be sure not to spend too much?”

Concerns about Whether Pay-Per-Click Works?

Many of the clients who joined us started out with these worries or other concerns about starting to use pay-per-click ads. Our guess is that it would be helpful if you could have some reassurances so you could make sure the risk is minimized and your chances of success are maximized.

To learn more about SEO Ann Arbor's Facebook Advertising success stories and how we can help you, visit