Wednesday, August 31, 2016

How Will the New Adwords Format Affect Engagement?

Here is the real deal from your friendly black belt SEO experts at Michigan SEO Group:

How will this affect engagement?

Higher Click Through Rate! In theory, more information will allow you to tailor your ads to better appeal to the right customers, giving you a higher click through rate.

Better engagement! Those visitors who read your longer ads should have a better idea of what you offer. That means more of them should stay longer, leading to great awareness, leads, and sale. Keep in mind, however, there will always be a percentage of web visitors who click without reading carefully. They’ll click away quickly ... so you aren’t ever likely to see a zero bounce rate.

To learn more about how the new Adwords format will affect you, sign up for our Black Belt SEO Tips & News! 

Tuesday, August 23, 2016

Facebook Advertising: It's as Easy as 1, 2, 3!

We’ve worked with a lot of great clients over the years. But for some, the concern about paying for online ads can be significant. We’ve listened, and some of the issues clients have mentioned to us are things like:

“Will I be able to actually reach potential customers?”
“Can I tell if the ads are actually working?”

Or sometimes just really simple questions like:

“How can I be sure not to spend too much?”

Concerns about Whether Pay-Per-Click Works?

Many of the clients who joined us started out with these worries or other concerns about starting to use pay-per-click ads. Our guess is that it would be helpful if you could have some reassurances so you could make sure the risk is minimized and your chances of success are maximized.

To learn more about SEO Ann Arbor's Facebook Advertising success stories and how we can help you, visit