How to Compete More Effectively in Local Search

If you've ever searched for your business and noticed a competitor appearing above you, it's natural to wonder why. 

We’ve helped numerous Ann Arbor businesses with this issue, and more often than not, it's the product of inconsistent online marketing efforts. Staying consistent helps search engines recognize a business as active, trustworthy, and relevant. 

Not sure where to start? Our 5-point checklist has you covered! 

1. Keep Your Google Business Profile Current

An active Google Business Profile with updated hours, recent photos, and regular posts tells search engines your business is engaged and relevant. A neglected profile can produce the opposite effect. 

2. Collect and Respond to Reviews

Businesses that ask satisfied customers for reviews and take the time to respond build trust with both potential customers and search engines. Recent, authentic reviews are an important part of maintaining strong local visibility.

3. Publish Helpful Content

Search engines reward businesses that answer real-life questions! This can be done through service pages, blog articles, FAQs, and educational content, which give your website more opportunities to appear in local search results.

4. Stay Consistent Across the Web

Your business name, address, and phone number should match everywhere they appear online. Consistency across your website and social media profiles reinforces trust from search engines. 

5. Monitor Your Online Presence

Regularly reviewing your Google Business Profile, website, reviews, and search performance helps you identify opportunities for improvement and stay competitive. 

Where Should You Start? 

Ask yourself:

• Is our Google Business Profile complete and up to date? 
• Are we consistently asking customers for reviews? 
• Does our website answer questions that a customer would search for? 
• Is our business information accurate everywhere it appears online? 
• Are we regularly evaluating our online presence and looking for ways to improve? 

Consistency Creates Visibility

You don’t need the biggest budget or longest-standing business to achieve the highest rankings. 

Businesses that consistently invest in their online presence and provide search engines with a wealth of information often rank higher than those that have 20+ years in the game. 

If you're ready to improve your Online Marketing in Ann Arbor, Michigan, our team can help you evaluate your current online presence, identify growth opportunities, and build a strategy that improves your local visibility.

Learn more in our latest article, or contact us today for a free website evaluation.

What To Do If Your Competition Is Ranking Higher Than You

You offer what people are searching for, and your pricing is competitive. So why does a competitor keep showing up before you do? 

Search Engines Are Always Comparing

When someone searches for a local service, search engines aren't just looking at your website. 

They compare your: 

• Google Business Profile 
• Reviews
• Written content
•  Information consistency 

Businesses with an active Google Business Profile, consistent online marketing efforts, and a steady stream of positive reviews signal to search engines that you’re a relevant, trusted source. 

Reviews Do More Than Build Trust

Reviews aren't just for customers deciding between two businesses. They’re an essential ranking factor.

Recent, consistent reviews signal to search engines that a business is active and reputable. A business that responds to reviews, positive or negative, sends signals to search engines. Businesses that leave reviews unanswered, or stop collecting them altogether, quietly lose rankings. 

Your Google Profile Does Heavy Lifting 

Your Google Business Profile is vital for local SEO. It's often a potential customer's first impression of your business.

An outdated profile, missing photos, or inconsistent business information can cost you rankings and business. 

Consistency Builds Confidence

Search engines pay attention to whether your business name, address, and phone number are identical in various online outlets. 

Inconsistencies in basic information can cost you rankings. 

The Compounding Effect

Visibility builds on itself. Simple online marketing efforts today will bring rankings in the future. 

• A complete, active profile earns more clicks.
• More clicks and engagement earn stronger trust signals.
• Trust signals earn better rankings.

Each action reinforces what’s next to come. With time and consistency, better rankings tend to follow!

Are You Losing Customers Before They Ever Reach You?

If you haven't compared your online presence with your competitors, there's a good chance you're missing out on easy wins. When you're ready to find out where you stand, our Online Marketing Team in Ann Arbor, Michigan, is ready to help.

Learn more about local SEO and driving visibility to your site in our latest article.

Reach out today to discover what your competitors are doing differently—and where your business has opportunities to improve.

Balancing AI and the Human Touch

 Do you ever wonder how much work AI can really do for you?

While it can handle some heavy lifting — from content generation to customer insights — it’s the human touch that will guide you and give your brand its voice, authenticity, and heart. 

When AI is Valuable

Though AI can save you time, it’s important to work with it carefully. To balance AI with the unique strengths that your community brings– trust, quality insight, and credibility— here are some ways it can still help you:

• Automating repetitive tasks to save time
  
• Supporting decision-making with predictive insights
• Freeing up time to focus on relationship-building at work

We know that as a marketer, you don’t have all the time in the world, so it’s important to recognize how to balance both networks and AI tools. Wondering where to start?

Reach out to a trusted Internet Marketing Company in Ann Arbor, Michigan

If your marketing is still not reaching your target audience, or your visibility is falling flat, it might be time to bring more of the human touch into the picture. We help you use AI effectively while keeping your brand voice and audience at the heart of every message.

Want content that truly resonates?

Reach out to our internet marketing company in Ann Arbor, Michigan today and discover how we implement creativity and strategy into your marketing, by personalizing a plan just for you. 

The Timeless Power of Networking

 Are you looking for resources to optimize your marketing skills and help your business become discoverable online? 

What if the answer was right in your own hands?

AI is involved in nearly every conversation around ways to improve customer service, conduct research, and market products and services for business owners. Though it is widely considered the optimal tool for pushing businesses to grow, leading brands often find that there are better paths to improvement.

Human Sources: the Power of Connection

There is always a benefit to every invention or tool in marketing, but Search Engine Journal explores why people are putting more time into turning to their networks, than they are on search engines or AI tools.

Here’s why top marketers prefer human networks:

1. Trust in Human Voices

AI can be used as a path to many ideas or answers, but many feel uncertain when navigating a tool that is always changing. So, when searching for confirmation or clear meanings, 82% of people in leading brands say they turn to people they know and trust.  

2. Quick and Quality Insight

AI can offer ideas and research for you in under a minute, but more than 60% of marketers say that trusted colleagues sharpen the speed and quality of their decision-making. Every quick decision needs quality precision. 

3. Credibility of Experts 

Trusted colleagues, experts, and professionals are more likely to take into account the accuracy of knowledge and ideas they share, with care and responsibility. That is why almost 50% of marketers seek advice from trusted experts and colleagues first, before using AI.

Learn more about why real-life connections still matters in our latest article!

Where SEO Comes In

By working with an Internet marketing company in Ann Arbor, Michigan, you can stay discoverable online while still relying on credibility from real people.

Here’s how SEO and internet marketing can help your brand: 

AI tools optimize content and improve search visibility

Insight from our team ensures messaging is authentic and trustworthy

Networking and referrals enhance credibility beyond rankings

By both sticking to your brand and being in the loop of marketing trends, you can find balance in your work through services like internet marketing.

📈 Want to connect with your audience?

  Reach out to us today so we can discuss ways to enhance your discoverability.

How Good SEO Indirectly Boosts Page Speed

Are you optimizing your website for SEO?

If not, this could be your missing link in attaining faster page speeds for your website! 

It’s widely understood that SEO influences search rankings and organic traffic, yet its indirect impact on page speed is a lesser known but still important aspect worth exploring. 

Here’s how SEO practices work behind the scenes to optimize various elements of your website that collectively contribute to faster loading times: 

Structured Content 

SEO emphasizes high-quality, optimized content. Content that is well-structured, concise and organized not only ranks better in search results, but also results in smaller file sizes. 

In addition to creating streamlined written content, SEO experts also compress images, reduce unnecessary code, and put a strong focus on mobile responsiveness. 

When your website’s content is streamlined and efficient, it translates to reduced page size, ultimately leading to faster loading times. 

User Satisfaction 

Fast loading websites aren’t just optimized to appeal to search engines, they also enhance user satisfaction. 

In today’s digital world, users expect websites to load swiftly and seamlessly. By prioritizing SEO driven optimizations that indirectly boost page speeds, you’ll create a positive user experience that keeps your visitors engaged and satisfied. 

Read our latest article here to learn more! 

Boost Your Page Speed and SEO with an Online Marketing Company in Ann Arbor, Michigan! 

While SEO focuses on visibility and relevance, its ripple effects extend to enhancing website performance, including faster loading times. 

Fine-tune your SEO strategies with an online marketing company in Ann Arbor, Michigan to rev up your page speed and create a win-win scenario for your website.

If you need a hand, contact us today!

Tips to Improve Page Speed

Has a slow website ever caused you ditch your online shopping cart completely?

In today’s fast paced, digital world we have the luxury of not having to wait long for the products and services we desire. From overnight shipping from Amazon, to freaky fast delivery from Jimmy Johns, we have grown accustomed to fast paced living. 

If your website speed can’t compete with your competitors, then you’re in trouble. 

HubSpot reports that even a tiny one-second delay in page load time causes a 7% decrease in conversions. 

That’s why optimizing your website’s speed isn’t just a good idea – it’s a must for keeping visitors around, climbing search engine ranks, and achieving online success. 

Here are some effective strategies to boost your website’s speed and enhance user experience: 

Optimize Images 

Photos and moving graphics are eye-catching and improve user engagement! 

Unfortunately, there’s a catch: their large file sizes tend to slow page speeds down. An effective work around for this is to resize or compress your images, which reduces their file sizes without compromising image quality. 

There are tons of sites out there to help you with compressing images, some popular ones are Adobe Photoshop and JPEGmini. 

Browser Caching 

When browser caching is enabled, your website visitor’s browser will save some of your website’s files on their device. These files include things like images, fonts, and stylesheets. They’re saved in a temporary storage called the cache. 

This process improves website speed because your visitor’s devices won’t need to fetch everything from scratch each time they visit a page on your website. 

Monitor and Test 

We recommend using tools like Google Analytics and Google Search Console to regularly monitor your websites speed and performance. 

Google Analytics and Search Console can provide you with a speed report of your page load times for each of your URLs across different browsers. 

Regularly testing your page speed is a proactive way to ensure that your site is properly optimized, so you can increase your number of conversions and overall user satisfaction. 

Read our latest article to learn more! 

Rev Up Your Page Speed with an Online Marketing Company in Ann Arbor, Michigan! 

Slow page speeds are the ultimate buzzkill, especially in the middle of shopping online. 

Give your page visitors a smooth ride but following these strategies and staying ahead of your competitors through practicing regular speed checks. 

If you’re looking for an online marketing company in Ann Arbor, Michigan to take your website to new levels of speed and success, contact us today! 

Artificial Intelligence in SEO

Curious about the new role of AI in SEO?

We haven’t forgotten about the latest up-and-coming player on the SEO field. This double-edged sword is only going to get bigger, so it’s important to take it into account. There is still much debate over the ethics of using AI bots such as ChatGPT in content creation, but regardless of that, AI is already working behind the scenes in the SEO process. Aragon Research explains it like this: “In 2024, we can anticipate further integration of AI technologies in SEO strategies, offering more precise targeting, personalized content recommendations, and enhanced user satisfaction.”

There’s an important distinction to make here: AI is not replacing SEO, or rendering it obsolete; it’s being integrated into the process. Customizing user experience to show relevant content means that the content still needs to exist, which brings us back to the importance of quality, original content for visibility. 

If you’d like to learn more about the role of AI writing, read our article on the subject here.

Get Original Content from an SEO Company from Ann Arbor, Michigan

Looking for an SEO company that doesn’t rely on AI?

Whether you’re specifically looking for SEO companies near Ann Arbor, Michigan, or you just need a company who cares about your results, Michigan SEO Group can help! The online nature of our website, social media, and SEO services means that we can help your business no matter where you are. But don’t take it from us, click here to read Google reviews from our happy clients.

To get started, call (877) 815-6974 or submit a contact form here.

The Relevance of SEO in 2024

Wondering if SEO is still relevant in 2024?

You may think that we’re a little biased towards that question, but don’t worry, we actually did the research to make sure we’re not out of date. The TLDR answer is: yes! As long as there are search engines (Google, Bing, Edge, etc.), SEO will always be a vital tool for website visibility.

Aragon Research has this to say on the topic: “In 2024, we anticipate a surge in the importance of multimedia content, including videos and interactive elements. Search engines will likely reward websites that engage users with diverse and valuable content.” This is to say, SEO is more than just keywords. Quality content is the driving force behind good SEO, and as we go into the new year, high-quality, diverse content will be more important than ever. 

Diamond Media Solutions says something similar: “The relevance of SEO in 2024 is not just about keywords but a more holistic approach to online content. Keywords, while fundamental, are just one part of the story.” Even just ten years ago, a website could gain solid visibility from a heavy smattering of keywords with a side of content. Nowadays, as the internet continues to grow and change, SEO techniques grow and change along with it. This means that while spamming keywords doesn’t cut it anymore, the importance of SEO hasn’t diminished—its priorities have simply evolved. Given that this evolution means good SEO practice prioritizes original educational content for website viewers, we would say this is a pretty good thing!

Boost Your Business with an SEO Company from Ann Arbor, Michigan

Want to give your business a digital edge in 2024?

Whether you’re specifically looking for SEO companies near Ann Arbor, Michigan, or you just need a company who cares about your results, Michigan SEO Group can help! The online nature of our website, social media, and SEO services means that we can help your business no matter where you are. But don’t take it from us, click here to read Google reviews from our happy clients.

To get started, call (877) 815-6974 or submit a contact form here.

The Difference Between Evergreen and Time-Sensitive Content

Does your website have a ton of old content?

Do you know the difference between evergreen and time-sensitive content?

The key to great SEO is quality content. If your website has been around for a long time, you probably have a wealth of content—but contrary to common SEO advice, more content is not always better. If your website is bogged down by old, irrelevant, or repeated content, it may actually hurt your rankings. Overused content and keywords can cause your webpages to compete with each other rather than other websites, and old, low-traffic content can be dead weight to your SEO.

Evergreen vs Time-Sensitive

Evergreen content is always relevant to your business and brings in steady traffic. Time-sensitive content is relevant to your business, but may only be relevant for a short period of time. You can clean up your website by updating or repurposing evergreen content over time and evaluating time-sensitive content to see if it can be removed. Removing old, time-sensitive content is another way to help avoid keyword cannibalization. It helps boost your ranking by making way for fresh time-sensitive content.

Learn more about cleaning up your web content here!

Update Your Content with Online Marketing in Ann Arbor, Michigan

Overwhelmed by the prospect of doing a complete audit?

It’s time to turn over your SEO to a professional!

Michigan SEO Group offers online marketing in Ann Arbor, Michigan. We can take the burden of website maintenance and SEO off your shoulders, and our traditional SEO methods keep your content fresh and relevant. If you want help getting your business to page one of Google, call (877) 815-6974 or submit a contact form
here.

What to Look for in an SEO Audit

Are you struggling to see results from your SEO efforts?

When was the last time you ran an SEO audit? 

An audit is the most comprehensive way to check how well your content is performing. Running an audit can help you find bad links, orphan pages, missing meta text, unoptimized URLs, and more. Auditing can also tell you about the traffic on each webpage. You can clean up your website by cutting down on low-traffic content and prioritizing high-traffic content.

You can also prioritize content by consolidating similar pages. The Search Engine Journal says “consolidating pages that cover similar topics into one comprehensive page can improve user experience and help avoid keyword cannibalization.” Keyword cannibalization is when your website has multiple ranked pages with the same keyword, and they are forced to compete with each other rather than other websites.

Cutting down on repeated and outdated content takes the dead weight off your website and makes it easier for the important pages to raise their rank. Read more about cleaning up your web content here!

Refresh Your Website with Online Marketing in Ann Arbor, Michigan

Overwhelmed by the prospect of doing a complete audit?

It’s time to turn over your SEO to a professional!

Michigan SEO Group offers online marketing in Ann Arbor, Michigan. We can take the burden of website maintenance and SEO off your shoulders, and our traditional SEO methods keep your content fresh and relevant. If you want help getting your business to page one of Google, call (877) 815-6974 or submit a contact form here.

The Pros of AI Writing

 Have you tried using an artificial intelligence (AI) writing software?

AI writing programs have the potential to aid writers and businesses. The best way to use AI writing programs is to treat them as tools for human writers. 

Three ways that AI can help writers:

• Saves time for writers. It can take hours to write content which can quickly become overwhelming when projects pile up. Using AI writing as a stepping stone for content can help writers keep up with their workload.
• Helps overcome writer’s block. Rather than struggling with a blank screen, AI generated content provides a base for writers to work with and shape into people-first content. 
• Helps research and organize ideas. AI writing is pulled from pre-existing content on the internet, which can streamline the process of looking for inspiration. 

Read more about the pros and cons of AI writing.

Looking for Online Marketing in Ann Arbor?

Our content is composed by well-seasoned writers who are up-to-date on optimization and best practices. If you’re looking for online marketing in Ann Arbor, Michigan, contact us here!

Why Stock Photos Don't Hurt Your Online Ranking

Are you unable to hire a professional photographer to take original photos for your company website? 

Do you prefer using stock photos because they’re quick and free? 

While stock photos may not be the best for optimizing your website, they won’t negatively impact your website. 

Why stock photos don’t hurt your online ranking

If hiring a photographer isn’t an option for your business, stock photos are great for decorating a webpage. Stock photos are easy to find in a pinch and add a visual interest to your content. Another plus: stock photography won’t have a negative impact on your website’s SEO. If you notice another business using the same stock photos you are, you can add alt text to your photo to help your page appear above others, but that’s not a guaranteed method with Google. 

Learn how original photos could help boost your online ranking here!

Manage Your Online Presence with an Internet Marketing Company in Michigan

Keeping up with online trends, social media, and consistent posting can be a lot to expect from someone already working a full-time job! When you hire an internet marketing company in Michigan, a professional can keep your content organized and up to date! 

Contact us today to see how an SEO professional can make a difference for your website. 

 

Stock Photos vs Original Content

 Do you use stock photos on your website? 

Have you ever wondered if using stock photos put you at a disadvantage?

Stock photos may not be harming your search ranking, but they may not be helping, either.

Why you should use original photos before stock: 

• Original photos provide a level of authenticity you can’t get from stock photos. 
• Personal pictures rank over stock because you won’t be competing with other sites using the same stock photo.
• If someone saw your photos online, they could use them to search for your website. 

For a more in depth look at why you should use original photography, click here! 

Rely On an Internet Marketing Company in Michigan to Boost Your Ranks

Working with an internet marketing company in Michigan will help keep your online presence organized and interesting. Working with a team of marketing professionals can help boost your Google search ranking and get more visitors on your website. 

Contact us today at 877-815-6974 for a free website evaluation.

Beginners Guide to Writing a Press Release

 Has your company done something newsworthy that you want to share? 

Are you trying to gain traction on your website? 

Writing a press release can be a great way to improve your website's SEO! Knowing how to write an effective article can be essential to your search ranking. 

Writing an Effective Press Release:

● Write in the third person 

● Keep it brief 

● Add interesting media 

● Be straight to the point

● Speak straight to readers

For a more in-depth look at effectively writing a news piece click here! 

Have Professionals Write Your Press Releases - Online Marketing in Ann Arbor, Michigan

If you want to write a press release about something happening with your company, work with an experienced writer in online marketing in Ann Arbor, Michigan. Michigan SEO Group has been improving the search results of businesses since 2006!

If you’re looking for someone to handle your online marketing needs, Contact Us or call 877-815-6974 to start improving your search results now!

When is the Right Time for a Press Release?

 Are you struggling to find the right time to write a press release? 

Do you feel like you may not be reaching your targeted audience? 

It’s important to know when the right time is to write and publish a release. 

When it may be appropriate for a press release:  

1. When your company has done something newsworthy

2. A new product or promotional launch 

3. When your company is hosting an event 

4. Crisis Control 

5. Gaining attention for a brand 

If you want to learn more about using press releases to your advantage, click here! 

Get Content Written for You with Online Marketing in Ann Arbor, Michigan 

Michigan SEO Group has been improving search rankings for businesses since 2006. We write content curated specifically to each client's needs. If you need help with online marketing in Ann Arbor, Michigan, Contact Us or give us a call at 877-815-6974.

What is “People-First” Content?

Are you new to writing web content?  

Are you trying to get more views on your business content?

 

Previously, there was no algorithm-specific penalty for content that was written “primarily for search engine traffic”. Now, this unhelpful content can negatively affect your search rank on Google, while content considered “people-first” will get prioritized.

 

What is considered “people-first” content? 

People-first content is content where the visitor feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations won’t perform as well. Writing content focused on the idea that someone will be reading it is the best way to practice “people-first” writing. Stay on topic, have an audience in mind, and answer questions effectively!

 

To read more about writing “people-first” content, click here.

 

Curious About Online Marketing in Ann Arbor, Michigan?

Why stress about the Google algorithm when there are is an online marketing team in Ann Arbor, Michigan that wants to work for you? Contact us or give us a call at 817-815-6974 for a free website evaluation.

Keep Your Content Searchable

Are you trying to update your web content?  

Would you like your website to appear higher on the Google search?

Google recently announced an algorithm update that changes the way it evaluates content on a website. Follow these steps below to make sure your content appears on Google:

• Stay on topic
• Have an audience in mind
• Answer questions effectively  

If you want to learn how to write content Google considers “people-first” click here.

Would Your Business Benefits from Online Marketing in Ann Arbor, Michigan?

At Michigan SEO Group, we pride ourselves on customer-focused content, posted consistently, and optimized over time. Clients who work with online marketing in Ann Arbor, MI see great results and continue to rank highly on Google. Contact us or give us a call at 817-815-6974 for a free website evaluation.

Tips for a Prosperous Partnership with an Influencer

Do you want to spice up your marketing plan?

Have you considered using an influencer to help promote your business?

 

Influencers are taking the online marketing world by storm. Nowadays, it seems like every successful company is leveraging the followers and reach of influencers to push their brand and gain new leads. While it may not be right for every company, you can use the following tips to effectively use influencer marketing to the advantage of your business.

1. Know Your Audience: Certain audiences will respond better to a using a figure on social media to grow brand awareness and generate sales. Try to find existing influencers in your industry!
2. Follower Counts Don’t Always Matter: While having a lot of followers can be very attractive, it doesn’t always mean they have a very engaged audience. Ideally, you should search for an influencer who creates content that resonates with their followers, and potentially with yours.
3. Trust Them: An influencer is an influencer for a reason – they know what resonates with their followers. Don’t be afraid to give them control over! 

Online Marketing in Ann Arbor, Michigan

At Michigan SEO Group, we help businesses like yours thrive by providing highly effective online marketing in Ann Arbor, Michigan and the surrounding areas. From search engine optimization to website design to social media management – we utilize the best SEO techniques to ensure that your business ranks in Google search results. Click Here to get your free website evaluation or give us a call at 734-619-0736.

Is Influencer Marketing Right For Your Company?

Do you want to spice up your marketing plan?

Have you considered using an influencer to help promote your business?

 

Influencers are taking the online marketing world by storm. Nowadays, it seems like every successful company is leveraging the followers and reach of influencers to push their brand and gain new leads. While it may not be right for every company, you can use the following tips to effectively use influencer marketing to the advantage of your business.

 

Before choosing an influencer to start promoting your brand, it’s important to know your audience. Certain audiences will respond better to a using a social media figure to grow brand awareness and generate sales. By accurately recognizing what your audience will respond to, you can more effectively create a successful partnership with an influencer.

 

Online Marketing in Ann Arbor, Michigan

At Michigan SEO Group, we help businesses like yours thrive by providing highly effective online marketing in Ann Arbor, Michigan and the surrounding areas. From search engine optimization to website design to social media management – we utilize the best SEO techniques to ensure that your business ranks in Google search results. Click Here to get your free website evaluation or give us a call at 734-619-0736.

Simple Steps to Increasing Your Website’s Speed

Speed is an important factor when Google ranks your website. A slow website can not only negatively affect your search position and customer experience, but can also make your website harder to find.

One thing you can do to improve your website’s speed is to give your website a semi-flat design. What does semi-flat design mean? According to Hubspot, “a flat design is any element that doesn’t include or give the perception of three dimensions, such as shadows. Not only is flat design easier for users to comprehend, but it can also load more quickly on websites without complicated or overly-technical elements.” If your website loads slowly or your design is hard to comprehend, consider a semi-flat website design. 

Adopting a responsive, mobile friendly layout is another way to ensure your website won’t slow down your visitors. Statista says that 54.8 percent of internet use is done with mobile devices. With so many people using their phones to browse the internet, designing a mobile friendly layout shouldn’t be overlooked. Adapting to different screen sizes can ensure compatibility across many different devices. A cluttered layout will turn off prospective clients, so it’s important to keep things simple and well organized. 

As one of the premier internet marketing companies in Michigan, we have over 15 years of experience in designing fast, modern websites that serve clients and drive more leads. If you want to learn more, you can also reach us at 877-815-6974, or by email at info@michiganseogroup.com to arrange a time to meet or to answer your questions.

We would love to discuss your goals and talk about how our team of SEO professionals might be able able to help.