We haven’t forgotten about the latest up-and-coming player on the SEO field. This double-edged sword is only going to get bigger, so it’s important to take it into account. There is still much debate over the ethics of using AI bots such as ChatGPT in content creation, but regardless of that, AI is already working behind the scenes in the SEO process. Aragon Research explains it like this: “In 2024, we can anticipate further integration of AI technologies in SEO strategies, offering more precise targeting, personalized content recommendations, and enhanced user satisfaction.”
There’s an important distinction to make here: AI is not replacing SEO, or rendering it obsolete; it’s being integrated into the process. Customizing user experience to show relevant content means that the content still needs to exist, which brings us back to the importance of quality, original content for visibility.
If you’d like to learn more about the role of AI writing, read our article on the subject here.
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Chat GPT 4 can be beneficial for an SEO person by helping them quickly generate optimized content for blog posts, social media posts, and website copy. Essay writing Service says: GPT-4 automatically generates natural language text which is easier for SEOs to work with since it is already optimized for search engine filters.
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