Monday, July 1, 2024

Tips to Improve Page Speed

Has a slow website ever caused you ditch your online shopping cart completely?

In today’s fast paced, digital world we have the luxury of not having to wait long for the products and services we desire. From overnight shipping from Amazon, to freaky fast delivery from Jimmy Johns, we have grown accustomed to fast paced living. 

If your website speed can’t compete with your competitors, then you’re in trouble. 

HubSpot reports that even a tiny one-second delay in page load time causes a 7% decrease in conversions. 

That’s why optimizing your website’s speed isn’t just a good idea – it’s a must for keeping visitors around, climbing search engine ranks, and achieving online success. 

Here are some effective strategies to boost your website’s speed and enhance user experience: 

Optimize Images 

Photos and moving graphics are eye-catching and improve user engagement! 

Unfortunately, there’s a catch: their large file sizes tend to slow page speeds down. An effective work around for this is to resize or compress your images, which reduces their file sizes without compromising image quality. 

There are tons of sites out there to help you with compressing images, some popular ones are Adobe Photoshop and JPEGmini. 

Browser Caching 

When browser caching is enabled, your website visitor’s browser will save some of your website’s files on their device. These files include things like images, fonts, and stylesheets. They’re saved in a temporary storage called the cache. 

This process improves website speed because your visitor’s devices won’t need to fetch everything from scratch each time they visit a page on your website. 

Monitor and Test 

We recommend using tools like Google Analytics and Google Search Console to regularly monitor your websites speed and performance. 

Google Analytics and Search Console can provide you with a speed report of your page load times for each of your URLs across different browsers. 

Regularly testing your page speed is a proactive way to ensure that your site is properly optimized, so you can increase your number of conversions and overall user satisfaction. 

Read our latest article to learn more! 

Rev Up Your Page Speed with an Online Marketing Company in Ann Arbor, Michigan! 

Slow page speeds are the ultimate buzzkill, especially in the middle of shopping online. 

Give your page visitors a smooth ride but following these strategies and staying ahead of your competitors through practicing regular speed checks. 

If you’re looking for an online marketing company in Ann Arbor, Michigan to take your website to new levels of speed and success, contact us today!