The Timeless Power of Networking

 Are you looking for resources to optimize your marketing skills and help your business become discoverable online? 

What if the answer was right in your own hands?

AI is involved in nearly every conversation around ways to improve customer service, conduct research, and market products and services for business owners. Though it is widely considered the optimal tool for pushing businesses to grow, leading brands often find that there are better paths to improvement.

Human Sources: the Power of Connection

There is always a benefit to every invention or tool in marketing, but Search Engine Journal explores why people are putting more time into turning to their networks, than they are on search engines or AI tools.

Here’s why top marketers prefer human networks:

1. Trust in Human Voices

AI can be used as a path to many ideas or answers, but many feel uncertain when navigating a tool that is always changing. So, when searching for confirmation or clear meanings, 82% of people in leading brands say they turn to people they know and trust.  

2. Quick and Quality Insight

AI can offer ideas and research for you in under a minute, but more than 60% of marketers say that trusted colleagues sharpen the speed and quality of their decision-making. Every quick decision needs quality precision. 

3. Credibility of Experts 

Trusted colleagues, experts, and professionals are more likely to take into account the accuracy of knowledge and ideas they share, with care and responsibility. That is why almost 50% of marketers seek advice from trusted experts and colleagues first, before using AI.

Learn more about why real-life connections still matters in our latest article!

Where SEO Comes In

By working with an Internet marketing company in Ann Arbor, Michigan, you can stay discoverable online while still relying on credibility from real people.

Here’s how SEO and internet marketing can help your brand: 

AI tools optimize content and improve search visibility

Insight from our team ensures messaging is authentic and trustworthy

Networking and referrals enhance credibility beyond rankings

By both sticking to your brand and being in the loop of marketing trends, you can find balance in your work through services like internet marketing.

📈 Want to connect with your audience?

  Reach out to us today so we can discuss ways to enhance your discoverability.