Avoid Information Overload

Are you suffering from information overload?

There’s a lot of writing advice flying around on the internet. It’s a beautiful thing to have a wealth of information, but it’s also overwhelming. When you’re trying to write your own web content, it can be difficult to figure out how to craft it. Do you make it fluffy or informational? Simple or detailed? 

In the age of constant noise, readers can suffer from information overload. When there’s too much information, very little gets absorbed. The key to standing out in the sea of information is to write something valuable to your readers. What need does your product or service fulfill? How would it make your readers’ lives easier? Valuable content has a lot of empathy for its audience.

Click here for more tips on writing compelling online content.

Quality Content with Online Marketing in Ann Arbor, Michigan

You can try writing your own compelling content, or you can trust a team of professional writers to do it right.

Michigan SEO Group is an online marketing company based in Ann Arbor, Michigan. We’ve been boosting businesses with professional, empathetic writing for 17 years. For content that makes a difference, call (877) 815-6974 or submit a contact form here.

The Difference Between Evergreen and Time-Sensitive Content

Does your website have a ton of old content?

Do you know the difference between evergreen and time-sensitive content?

The key to great SEO is quality content. If your website has been around for a long time, you probably have a wealth of content—but contrary to common SEO advice, more content is not always better. If your website is bogged down by old, irrelevant, or repeated content, it may actually hurt your rankings. Overused content and keywords can cause your webpages to compete with each other rather than other websites, and old, low-traffic content can be dead weight to your SEO.

Evergreen vs Time-Sensitive

Evergreen content is always relevant to your business and brings in steady traffic. Time-sensitive content is relevant to your business, but may only be relevant for a short period of time. You can clean up your website by updating or repurposing evergreen content over time and evaluating time-sensitive content to see if it can be removed. Removing old, time-sensitive content is another way to help avoid keyword cannibalization. It helps boost your ranking by making way for fresh time-sensitive content.

Learn more about cleaning up your web content here!

Update Your Content with Online Marketing in Ann Arbor, Michigan

Overwhelmed by the prospect of doing a complete audit?

It’s time to turn over your SEO to a professional!

Michigan SEO Group offers online marketing in Ann Arbor, Michigan. We can take the burden of website maintenance and SEO off your shoulders, and our traditional SEO methods keep your content fresh and relevant. If you want help getting your business to page one of Google, call (877) 815-6974 or submit a contact form
here.

Step Up Your Digital Presence in 2021

Is your digital presence strong enough to attract customers in the post-COVID era? 

One of the most important things you can do for your business this year is build a strong digital presence using best SEO practices. 2020 made digital business critical to success. Before COVID, there was less urgency to go digital. Most companies had time to adopt new technologies and processes at their own speed. But COVID put the pedal to the metal, forcing businesses of every type to adapt to survive – and quickly. Savvy businesses embraced technology and adapted. A strong digital presence can make all the difference in a year like 2020. 

Don’t take chances with 2021. Talk to MSG about your digital presence.

Visit our website!

3 Tips For Easy Social Media Management

It may seem like you can't maintain a strong social media presence for your business, but you can. At Michigan SEO Group we help businesses succeed by improving their search ranking and making a splash on sites like Facebook and Twitter.

We have three simple tips to help you maintain your business' social media presence:

Schedule Time

Schedule a little time each day at the same time. You don't need to do every platform, pick two or three of the most popular and start posting. It gets easier as you do it so keep going and you'll have it down.

Post Important Stuff

This can be anything related to your business. Got a new piece of equipment or use new software? Post about it. News article related to your industry? Post about it. Hired a new employee? Post about it! People following your business will want to read about this so go for it!

Interact with Followers

Your friends and followers are going to post, so make sure you interact with them. Click that like button. Add an emoji. Make sure your responses are friendly and professional. It’s okay to have some fun, too. Not All posts will be fun but always keep that professional attitude because people will read your posts!

It may seem like tackling social media management is tough, but once you get going, it gets a lot easier. All you have to do is stay on top of it. Schedule your time, keep posting relevant material about your business, and keep interacting with your followers and you’ll nail it in no time.

If you need some help building a robust social media presence, Michigan SEO Group is here for you. We have over 12 years of experience in the industry and we can help your business with social media management. Get in touch today or give us a call at 877-815-6974.