Wednesday, August 31, 2016

How Will the New Adwords Format Affect Engagement?



Here is the real deal from your friendly black belt SEO experts at Michigan SEO Group:

How will this affect engagement?



Higher Click Through Rate! In theory, more information will allow you to tailor your ads to better appeal to the right customers, giving you a higher click through rate.

Better engagement! Those visitors who read your longer ads should have a better idea of what you offer. That means more of them should stay longer, leading to great awareness, leads, and sale. Keep in mind, however, there will always be a percentage of web visitors who click without reading carefully. They’ll click away quickly ... so you aren’t ever likely to see a zero bounce rate.

To learn more about how the new Adwords format will affect you, sign up for our Black Belt SEO Tips & News! 
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