1. Match Your Name, Logo, and Handle Across Platforms
Consistency helps people (and search engines) recognize that your accounts all belong to the same business. Try to use the same name, logo, and handle everywhere.
2. Write a Bio That Says What You Do and Where
Include what your business does, where you're located, and a few natural keywords, such as "Offering Social Media Management in Ann Arbor." Write your bio for people first, and the algorithms second.
3. Link to Your Website (and Your Best Content)
Add your website URL to every profile, and share new blogs, articles, and pages as they're published. Don’t forget to share older content, too. Re-sharing a helpful post gives it another chance to reach people who missed it the first time.
4. Add Alt Text and Video Captions
Alt text describes your images for people using screen readers and gives search engines more context. Captions on videos help viewers who watch with the sound off.
5. Keep Your Information Current
Your hours, phone number, address, and website should match across your social profiles, your Google Business Profile, and your website.
Quality Over Quantity
Posting more often doesn't guarantee better results. Social Media Management should include creating a steady schedule of helpful, genuine posts that do more for your brand than “posting just to post”.
Want a Second Set of Eyes on Your Profiles?
If you're not sure how your social profiles are performing, our team can take a look and point you toward the quick wins.
We provide Social Media Management in Ann Arbor, Detroit, surrounding Southeast Michigan areas, and beyond.
Learn more about how social media supports SEO in our latest article, or contact us today for a free website evaluation.
No comments:
Post a Comment