We all know
the benefits in leads and conversions a well-designed website can have.
But good
website design goes beyond these well-known benefits.
A key
distinction to draw is between brand awareness and brand authority. It’s simple
enough—awareness is how many consumers have heard of your brand. Within the
consumers who are aware of your brand, you have to consider how much they trust
it. That’s brand authority.
There’s no
simple way to earn brand trust and authority. After all, it’s something your
customers have to give YOU!
If you’re
interested in reading more about building brand trust, check out this great article!
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