Wednesday, April 1, 2020

The Real Value of Brand Trust




We all know the benefits in leads and conversions a well-designed website can have.

But good website design goes beyond these well-known benefits.

A key distinction to draw is between brand awareness and brand authority. It’s simple enough—awareness is how many consumers have heard of your brand. Within the consumers who are aware of your brand, you have to consider how much they trust it. That’s brand authority.

There’s no simple way to earn brand trust and authority. After all, it’s something your customers have to give YOU! 

If you’re interested in reading more about building brand trust, check out this great article!

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