Should You Promote Your Business on Social Media?

Should you be promoting your business on social media? We think so!

According to Oberlo, 3.78 billion people worldwide (about 48% of the world’s population) use social media for social connection, news, sharing of information, and entertainment. Are your dream clients among them? With numbers like that, chances are good!

The statistics support it, and we agree. Using social media for your business is a smart way to:

• Promote your business on a small budget
• Develop a relationship with your customers
• Inspire brand loyalty

When the average social media user spends over 2 hours per day using messaging and social networks, how can you pass up the chance to connect with them?

Learn more about how to promote your business through social media on our website.

Should You Follow Website Design Trends?

Website design can be time-consuming and expensive – whether you pay a designer or do it yourself. Especially if you update it frequently. Are you wondering if the time and money you spend staying on-trend can be put to better use in your business? 

Trends predicted for 2021 web design and social media are leaning towards flashier, more creative designs. The question is: what do they say about your business? 

Following the trends isn’t always best for your company. At MSG, we believe a solid website designed for your brand is always on-trend.

Contact us for a free website analysis or give us a call at 877-815-6974.

Learn more on our website!

Which Website Analytics Are Best?

There are a number of web analytics tools on the market today, tracking data like traffic, conversions, and clicks. There are so many ways to track and measure website performance that it can be overwhelming. Google Analytics, for example, tracks over 200 metrics. 

With so much data available, it can be hard to know where to start or what metrics mean the most to your business goals. 

For a business owner new to e-business, a good strategy is to start with a few basics like Page Views and Sessions.

Learn more on our website!

Is Building a Website Enough to Boost Your Business?

The pandemic sparked an e-business boom. More and more businesses are moving more of their business online in response to health and safety concerns. So they build a website, list their products or services, and now can sit back and wait for profits to roll in, right? Nope.

They’ll wait. And wait. Because simply building a website isn’t enough. 

If you want your web presence to thrive, commitment to your website can’t stop the day you launch it. A successful website evolves using a process to keep the site fresh, relevant, and optimized to meet the needs of its client base.

Learn more on our website!

Is Your Brand Consistent Online and Off?

Having an online presence is critical for marketing your company, especially now. An effective website and social media can put your product or service in front of more customers than ever. Wouldn’t it be great to go to bed at night knowing that customers can still “visit” your company online, while you sleep peacefully? 

MSG thinks so too. We also know your company is unique and deserves something more authentic than the “big box” treatment. Today’s consumers respect values – they don’t fall for empty promises or superficial experiences. They also don’t buy from companies they don’t trust. We help build trust in your brand through personalized websites, expert SEO, and content that shares who you are.

Visit our website to learn more!

Do You Need a Graphic Designer to Make Your Web Design Stand Out?

When is the last time you took a hard look at your website design?

Do you need to upgrade the look and feel of your website? Are you too busy to manage it on your own?

Running a business is hard work and keeping up with all there is to do to generate sales, leads, and customers can be overwhelming. At Michigan SEO Group, we understand the feeling!

Your website represents your business, and you want it to be clean, aesthetically pleasing, organized, and useful. This will not only help current customers keep coming back, but it will draw in potential customers and clients, too.

Right now, when so much business is being conducted online rather than in person, your website design also shows that you care about the experience users have when they find you online.

Read the full article on our website!

Trust the Professionals for Web Design in Michigan!

We take into consideration your wants and needs as well as the needs of your customers. We’ll help you put together a design that will not only make your website look great, but also keeps your customers engaged.

We’ll highlight what you do best so potential customers and clients know right from the beginning why you’re the one they should do business with.

To get started, contact us today, or give us a call at 877-815-6974. We can’t wait to meet you and work towards your dream of growing a successful business together!

How Expert Website Design in Michigan Can Help Your SEO

 

Search Engine Optimization or “SEO” is a lot like running a marathon. It’s the long-term plan designed to improve your business’ search engine rankings to page one and keep you there. New keyword-focused content, social media, YouTube videos, blog posts are all key elements. The quality of your website design is equally important.  

CLICK HERE to learn why expert website design with SEO is so important! 

Do You Even Know Who Built Your Website?

For the health and security of your business’ website, it’s important to have a website design team you can trust. At Michigan SEO Group, we have over 12 years of experience providing professional website design to Michigan businesses. Over the years, we’ve seen a lot of website fails. Things like:

• Broken pages
• Missing pages
• Unoptimized images
• Out of date plugins
• Poor website maintenance

All these issues can crush your SEO rankings and the business you get from your online presence. If you don’t know who built your website or who’s maintaining it – Click Here to find out how Michigan SEO Group can help you get a website that actually works for you!

Why Are Reviews Important?

Do you rely on reviews when purchasing an item?

Do you look at reviews to ensure other customers had a pleasant experience?

Do reviews make or break your own selling decisions?

Your customers do the same thing when searching for your products and services. Do you have a hard time asking customers to review you online? We can help you!

To ensure your business obtains good reviews on the internet, make the process as simple as possible. To learn more on how to get reviews, search engine optimization, and website design for your Ann Arbor, Michigan, business, visit our website!

Want more detail? Call!

We're always happy to talk about ways you can get more awareness, leads and sales by improving what you do online. Give us a call. No time to call? Send us an email instead! 

Don’t Ignore Your Website – Find Out How to Get More Calls!

Why aren’t you getting calls?

Are you showing up in the search engines?

Do you update your website on a regular basis?

One study found that 90% of searchers click on one of the listings on the first page of Google, and 14% of searchers click on the #1 result! That means you should try everything in your power to get on page one. The bad news is that (1) everybody wants their website to be at number one, and (2) it takes a series of things done right to get there. 

Some of these things are page titles, meta tags, headers, keyword rich text, clear syntactically correct html, robust content, and the number of other sites that link back to yours. 

Here are a few more SEO boosting tricks used by SEO experts:

• Include your location information on the home page
• Include descriptions of potential client categories
• Include a prominent call to action
• Employ social media to get more links and more traffic to your site
• Write a blog to get current information in front of your web visitors and links back to your key pages

Need more advice on how to get ranked? Do you want to pay someone who knows what they’re doing to help you?

Increase Leads and Awareness With SEO & Website Design For Your Ann Arbor Business!

The good news is there are people (like SEO Ann Arbor) who know how to get your site moving toward page one, and perhaps on page one. Those people are trustworthy, they’re hard-working, and they’re real people who live and work in the Ann Arbor area. They’ve got a track record of success, and they are constantly studying the science of SEO to make sure their methods are at the cutting edge.

If you have questions about how to optimize, our SEO experts are willing to chat with you to help you better understand our process. Feel free to browse our site. We’re sure you’ll find plenty of great information. Also, make sure you sign up to receive our FREE GUIDE – Seven Essential SEO Tasks You Can Do Right Now!

From day one we’ll work with you on a strategy and a way to execute on your plan. If you want to get started or if you just have questions, please shoot us an email or give us a call. 877-815-6974

7 Reasons Why We Love Re-Designing Websites!

Need a reason to consider a website design?

We’ve got a few!

A new website design can:

1. Communicate your message more clearly
2. Generate more traffic
3. Develop brand identity
4. Help you stay competitive
5. Improve your website’s functionality
6. Make you look more professional

We’ve helped many businesses like yours here in Ann Arbor. They gained the traction they needed to boost their sales and keep their business growing. Our client Steve Mussio said it best, “The owner, Nick, is willing to meet you face-to-face, listen to your concerns, and meet your needs. Let Nick and his team at SEO Ann Arbor help you increase your business opportunities. They are experts in marketing and will take you to the top! SEO Ann Arbor is important part of my business!”

                                                            

If you would like local help with your website design for Ann Arbor, call SEO Ann Arbor at 877-815-6974 to arrange a time to meet or get your questions answered. If email works best for you, contact us at: info@seoannarbor.com

                                                                        

Let’s sit down, have some coffee, and let SEO Ann Arbor get to know you!  

Are you Accountable?

SEO 'experts' are a dime a dozen these days. Every time I go to a new networking event, there are a handful of SEO gurus, social media managers and email marketers in the room. A few of them are pretty good at what they do. Most are struggling to make ends meet, often because, while they understand their core competency well, they haven't yet learned what it takes to run a business. And that missing skill set is not only killing them, it kills the work they do for their clients.

One of the most critical skills needed to run a business well is also critical to getting the online presence for your business where it needs to be: staying accountable to the goal, and to the strategic plan.

If you're not accountable to the goal, you find that you change campaigns frequently, based on what area is currently 'hot' or 'cold' in your field. That's okay, but if you have a clearly defined long term goal, you're going to build a much stronger web presence by focusing on that for a sufficiently long period of time.

If you're not accountable to the strategic plan, your posts will stray from your core theme, they won't be as consistent over time, and you'll lose the parabolic power of leveraging your creative energy across multiple platforms using best practices.

So, assuming your 'expert' is strong at what he or she offers, or if you know enough digital marketing to be dangerous, the next level of inquiry should be: is there a system of checks to keep us accountable to our goals, and to our strategic plan?

Sometimes that's a checklist, sometimes a digital calendar, sometimes an elaborate purpose-built accountability system. Whatever form it takes, it should work, and it should work specifically for you. 

Want more detail? Call!

We're always happy to talk about ways you can get more awareness, leads and sales by improving what you do online like website design, content, optimization, social media, and more. Give us a call. No time to call? Send bacon. We'll think of you.

Do You Need a Web Designer?

Do you need a website re-design?

Are you in need of a customized solution to fit your website needs?

Do you need to hire a professional website designer?

Are you committed to truly being the best in your industry?

If you want the job done right the first time, you should consider hiring a professional website designer. A professional will know all the ins and outs of creating a website design for your Ann Arbor business.

You may be asking yourself, “Why should I pay thousands of dollars to redesign my website when there are free services that let me create one on my own?”

There are many shortcomings to the free services. One of them is that they are built on a public network where almost anyone who understands a bit of coding can gain access to the backend of your website. If you want your site to be secure and virtually impossible to penetrate, you need a professional. 

If you’re committed to truly doing the best you can for your company, make sure you have: (1) robust, redundant web hosting; (2) a website installed in a professional, SEO friendly, content management system; (3) automated backups; (4) a professional website design that does more than just look good, but also utilizes current best practices for user engagement and analytics; (5) consistent, thoughtful SEO to make sure your website appears as high in the search results as possible and stays there; and (6) a dedicated person or team making sure that the technology is monitored, fully functioning, and updated regularly.

Contact Experts For Web Design in Ann Arbor!

Want to learn more about internet marketing and how to optimize your website using SEO? Call the experts for website design in Ann Arbor at 877-815-6974 to arrange a time to visit or get your questions answered by our experts! If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us.

You can even sign up for our Black Belt SEO Tips & News! We report on the latest in SEO news and research findings.

What's the ONE Thing?

Recently one of our clients asked us a tough question. 

"Knowing what you know about marketing after 11 years in the business, what's the ONE thing that you'd do for yourself – and for new clients – to get the best chance of success at promoting your business online?"

The truth is more basic, then you think! Research!

Whatever business you may have, whatever online or old school platforms you may use, whether you're just starting out or you've been in business for decades, you simply must figure out: (1) how potential customers are searching for what you offer; and (2) what needs or wants they have that you can fulfill. Without that knowledge, you're just putting out there what you want. If you get lucky and make a living that way, great, but chances are you'd be leaving a huge part of the potential market untapped.

So, do your research before you start gathering resources and plan of attack.

What should you try to find out? Here's a quick and dirty list:

Keywords
What keywords are people typing into Google when they're looking for services or products like yours?

Trends
Is the market for what you offer stagnant, shrinking, or growing?
What changes are there in search trends and how could that affect your approach?

Pains and Problems
What pains and problems do those people want solved?

Who's Out There?
Who's already out there addressing those pains and problems?
Who are the major players online, who dominate the search results?
What are those players doing particularly well?

What's the Market Like?
What are the major players charging for services or products like yours?
What exactly do they offer at that price point?
Is the market big enough for another player (you)?
Is there price flexibility or a value equation you can provide to compete differently?

What Platforms?
On what platforms are the most successful players getting traction?

Their websites? Facebook? Blogs?

Advertising Dollars
How much is it going to cost to compete in the paid advertising arenas like Google Adwords and Facebook ads?

There's more to this, of course, but without this basic knowledge, you could be chasing a pipe dream, missing out on a lot of revenue, or at the very least wasting part of your marketing effort. Understand the market before you begin your strategic plan ... and sometimes this research can reveal things you'd never thought of before!

Contact The Website Design Experts!

If you'd like more clarity about how to create a healthy online presence or if you'd like to explore what it would be like to work with SEO Ann Arbor, please contact us! We’re committed to our clients’ online success!

To learn more about other helpful tips and news about SEO and website design in Ann Arbor, sign up for our Black Belt SEO Tips & News!

What It Takes to Be an Effective Online Marketing Company!

Thinking about taking the plunge into the internet age, or trying to finally crush it online?

What should you look for in an online marketing company?

Finding an effective online marketing company may be a bit more complicated than most people realize!

The Basics, of Course

Look for an established business with a real office. Sure, there are a lot of folks out there ‘doing’ website and SEO, but the truth is most of them can provide only a minimal level of excellence without a support staff and a network of related service providers.

Should I look for somebody local? Yes. It really helps to be able to sit in an office with somebody and see their facial expressions, listen to the tone of their voice, and get a sense of how they conduct themselves in person. This is doubly helpful when you run into challenges (not getting to page one fast enough, ads not running in the right places, service outages). And you’ll always run into challenges at some point if you take this on as a serious endeavor.

Get a few testimonials. Talk to their customers if possible. You can’t expect every client they’ve ever had to be ecstatic, but if there aren’t a few true believers, they may not be capable of hitting home runs.

And, most important, try to figure out their “why?” Why do they do what they do? How will they help you communicate your core mission to the world? Plain old SEO “experts” are a dime a dozen. The ones that are truly worth working with can bring something more to the table. They’re A-players who relate to the world on a deeper level, and that depth will help raise your game, too. Look for people with a clear purpose.

So, then what?

So, now you’re looking for a company that is truly a full-service provider. You want a company with an integrated system for domain registration, web hosting, website design, programming, a dedicated content management system, and expertise in content writing, SEO and pay-per-click. Otherwise, they’re basically doing the same job you’d do for yourself – grabbing third party solutions and trying to get them all to fit together. Do they really have people who are proficient in all of those different areas? 

We think you get it...

We just hear too many horror stories. Companies signing up with some anonymous “expert” who contacts them by email. Businesses paying their receptionist’s sister-in-law to design their website. Entrepreneurs getting on board with the “free website” nonsense that ends up becoming the bane of their existence. Don’t let it happen to you!

Real success online takes experience, expertise, and hard work. It’s not necessarily inexpensive, but remember: price is what you pay, value is what you get. A little time invested in knowing what to look for and asking the right questions can make the value equation work in your favor. Invest in the right partner to position your company properly online.

We’re always happy to chat with serious people who want to get their business to the next level. Feel free to call if you’d like to dig deeper into what makes an internet marketing company worth hiring.

To learn more about other helpful tips and news about SEO and web design in Ann Arbor, sign up for our Black Belt SEO Tips & News!

Online Presence Could Be Your Missed Opportunity!

In our professional presentations lately, we’ve been running into this kind of thinking:

“Hey, I know you talked about all the ways people are succeeding online, but we get all our new business from referrals/networking/trade shows.”

“Why should I invest in a powerful online presence when nobody else in my industry is doing it?”

“There’s no way I’ll get new business from Facebook/Twitter/LinkedIn. None of my business connections are on there.”

That sounds convincing enough, but the truth is, these are really just business people playing defense. They don’t know what they don’t know, and they’re worried about spending money on something they don’t understand. Which is fair enough, but there’s huge opportunity being missed.

Let’s explain.

You get all your new business from referrals/networking/trade shows 

What you actually mean to say is that you’ve put all your efforts into those methods, and little or none into online methods. Most business to business connections probably do happen in those old-school ways, but the truth is, you don’t know how much more business you might get if you develop a strategic online presence. 

Insider’s tip: The process of developing powerful online content often helps you discover new ways to talk about what you do even in your existing marketing channels! 

Nobody else in your industry is doing well online 

We actually hear that. Is it really your reason for not building out your web presence? If so, that suggests you think doing what everybody else is doing is the path to success. But, are they really that successful? 

If you conquer the online space in your field, it will be harder for the next guy, and you may discover that there’s a huge, unexplored world of potential business out there that’s being missed with the usual methods.

Insider’s tip: Even if you’re “not online,” you’re online. A determined searcher can almost always find information about your business. Why not take control of what’s out there and start getting more of the right kind of prospects to contact you?

None of your business connections are on Facebook/Twitter/LinkedIn

We have two responses here. One is that the point of outside marketing is to reach NEW customers. If your current business connections aren’t on a platform, that absolutely doesn’t mean that other potentially interested business people might not be on there. The other is that – through real experiences – we’ve become agnostic about which platforms will capture new interest for a particular kind of business. We’ve been stunned to see how much new hard core industrial business we got for a client on Twitter when everybody thought it was just for posting about politics and celebrities. That kind of thing has happened on Facebook and LinkedIn as well. Don’t write off a platform until you’ve actually put a reasonable amount of effort into it.

Insider’s tip: Don’t just jump into posting about your idea, product or service. First, check on what the most successful online players are doing on that platform. Listen, business is hard enough without having to reinvent the wheel again and again. Copy what works. When you’re rich, then you can start getting creative fulfillment at work.

Contact Experts For Web Design in Ann Arbor!

Want to learn more about internet marketing and how to optimize your website using SEO? Call the experts for web design in Ann Arbor at 877-815-6974 to arrange a time to visit or get your questions answered by our experts! If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us.

You can even sign up for our Black Belt SEO Tips & News! We report on the latest in SEO news and research findings.