What It Takes to Be an Effective Online Marketing Company!

Thinking about taking the plunge into the internet age, or trying to finally crush it online?

What should you look for in an online marketing company?

Finding an effective online marketing company may be a bit more complicated than most people realize!

The Basics, of Course

Look for an established business with a real office. Sure, there are a lot of folks out there ‘doing’ website and SEO, but the truth is most of them can provide only a minimal level of excellence without a support staff and a network of related service providers.

Should I look for somebody local? Yes. It really helps to be able to sit in an office with somebody and see their facial expressions, listen to the tone of their voice, and get a sense of how they conduct themselves in person. This is doubly helpful when you run into challenges (not getting to page one fast enough, ads not running in the right places, service outages). And you’ll always run into challenges at some point if you take this on as a serious endeavor.

Get a few testimonials. Talk to their customers if possible. You can’t expect every client they’ve ever had to be ecstatic, but if there aren’t a few true believers, they may not be capable of hitting home runs.

And, most important, try to figure out their “why?” Why do they do what they do? How will they help you communicate your core mission to the world? Plain old SEO “experts” are a dime a dozen. The ones that are truly worth working with can bring something more to the table. They’re A-players who relate to the world on a deeper level, and that depth will help raise your game, too. Look for people with a clear purpose.

So, then what?

So, now you’re looking for a company that is truly a full-service provider. You want a company with an integrated system for domain registration, web hosting, website design, programming, a dedicated content management system, and expertise in content writing, SEO and pay-per-click. Otherwise, they’re basically doing the same job you’d do for yourself – grabbing third party solutions and trying to get them all to fit together. Do they really have people who are proficient in all of those different areas? 

We think you get it...

We just hear too many horror stories. Companies signing up with some anonymous “expert” who contacts them by email. Businesses paying their receptionist’s sister-in-law to design their website. Entrepreneurs getting on board with the “free website” nonsense that ends up becoming the bane of their existence. Don’t let it happen to you!

Real success online takes experience, expertise, and hard work. It’s not necessarily inexpensive, but remember: price is what you pay, value is what you get. A little time invested in knowing what to look for and asking the right questions can make the value equation work in your favor. Invest in the right partner to position your company properly online.

We’re always happy to chat with serious people who want to get their business to the next level. Feel free to call if you’d like to dig deeper into what makes an internet marketing company worth hiring.

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