Friday, September 1, 2017

What's the ONE Thing?

Recently one of our clients asked us a tough question. 

"Knowing what you know about marketing after 11 years in the business, what's the ONE thing that you'd do for yourself – and for new clients – to get the best chance of success at promoting your business online?"

The truth is more basic, then you think! Research!

Whatever business you may have, whatever online or old school platforms you may use, whether you're just starting out or you've been in business for decades, you simply must figure out: (1) how potential customers are searching for what you offer; and (2) what needs or wants they have that you can fulfill. Without that knowledge, you're just putting out there what you want. If you get lucky and make a living that way, great, but chances are you'd be leaving a huge part of the potential market untapped.
website design Ann Arbor

So, do your research before you start gathering resources and plan of attack.

What should you try to find out? Here's a quick and dirty list:

What keywords are people typing into Google when they're looking for services or products like yours?

Is the market for what you offer stagnant, shrinking, or growing?
What changes are there in search trends and how could that affect your approach?

Pains and Problems
What pains and problems do those people want solved?

Who's Out There?
Who's already out there addressing those pains and problems?
Who are the major players online, who dominate the search results?
What are those players doing particularly well?

What's the Market Like?
What are the major players charging for services or products like yours?
What exactly do they offer at that price point?
Is the market big enough for another player (you)?
Is there price flexibility or a value equation you can provide to compete differently?

What Platforms?
On what platforms are the most successful players getting traction?
Their websites? Facebook? Blogs?

Advertising Dollars
How much is it going to cost to compete in the paid advertising arenas like Google Adwords and Facebook ads?

There's more to this, of course, but without this basic knowledge, you could be chasing a pipe dream, missing out on a lot of revenue, or at the very least wasting part of your marketing effort. Understand the market before you begin your strategic plan ... and sometimes this research can reveal things you'd never thought of before!

Contact The Website Design Experts!

If you'd like more clarity about how to create a healthy online presence or if you'd like to explore what it would be like to work with SEO Ann Arbor, please contact us! We’re committed to our clients’ online success!

To learn more about other helpful tips and news about SEO and website design in Ann Arborsign up for our Black Belt SEO Tips & News!


  1. ShowBox app is truly amazing. It allows users to keep track of the latest news in Hollywood as well as new releases. In fact, new releases, both in Television and in movies, are added every single day. The only thing that can be said is that the download speeds can be improved. But it still is the best app to use for streaming videos and downloading them. The choices are exhaustive. Download Latest Showbox App

  2. Superb posts with lots of information!!! This is really the most miraculous blog site dude….

  3. If you are going for finest contents like I do, simply go
    to see this site every day as it provides quality contents, thanks 풀싸롱