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There are a number of web analytics tools on the market today, tracking data like traffic, conversions, and clicks. There are so many ways to track and measure website performance that it can be overwhelming. Google Analytics, for example, tracks over 200 metrics.
With so much data available, it can be hard to know where to start or what metrics mean the most to your business goals.
For a business owner new to e-business, a good strategy is to start with a few basics like Page Views and Sessions.
