Social Media Timing Matters

Did you know that the time you post can actually make a difference?

It’s true that people are looking at social media at all hours of the day, but there are optimal times for each audience. Working adults are likely to be scrolling through social media at different times than teenagers who are still in school. Posting close to the time of day that your audience is scrolling will make them more likely to see it.

The general consensus of our research is that afternoon/evening is the best time to post on weekdays, whereas mornings and evenings are the best times to post on weekends. Keep in mind, it varies from audience to audience—the times listed here are geared more towards working adults, who are likely looking at social media on their break and after work. 

Boost Your Social Media in Ann Arbor, Michigan

Need help making a social media action plan?

The Internet Marketing Directors at Michigan SEO Group can help you produce lively, consistent social media from Ann Arbor, Michigan. Don’t live in Michigan? No problem—the online nature of our business means we can help businesses everywhere. For more information, call (877) 815-6974 or submit a contact form here.

Best Times to Post on Social Media

Does your business post on social media?

We’ve done some research to figure out the most optimal times to post on social media:

1. Social Pilot (a platform used by Michigan SEO Group) says these are the best times to post:
• 1:00 p.m. – 3:00 p.m. on weekdays
• 5:00 p.m. – 6:00 p.m. on weekdays
• 9:00 a.m. – 2:00 p.m. on weekends
• 8:00 p.m. – 11:00 p.m. on Saturday
2. This HubSpot article says the best day to post is Friday, and these are the best times to post: 
• 12:00 p.m. – 3:00 p.m. 
• 6:00 p.m. – 9:00 p.m. 
3. This Hootsuite article says the overall best time to post is 12:00 p.m.

Rock Your Social Media with Help from Ann Arbor, Michigan

Need help making a social media action plan?

The Internet Marketing Directors at Michigan SEO Group can help you produce lively, consistent social media from Ann Arbor, Michigan. Don’t live in Michigan? No problem—the online nature of our business means we can help businesses everywhere. For more information, call (877) 815-6974 or submit a contact form here.

Two Reasons to Podcast Your Business

Do you listen to podcasts? If so, you probably understand how great they are for connecting to your audience. Here are two reasons to start a podcast for your business:

Podcasts create a personal connection. Listening to podcasts offers an alternative for people who don’t have time to read online. This is an easy way to expand your audience. Because podcasts are made by talking, they’re great for showing your listeners that you’re a person just like them. At the same time, this gives your business another layer of personality. 

One way to do this is to let your audience peek behind the curtain. People love looking “behind the scenes,” and it’s a great way to both educate and build trust with your listeners.

Podcasts are cheap to produce. Quality of equipment makes a big impact when producing videos, but when producing podcasts, all you need is a good sound. As long as you have a laptop and a quiet space, you can make a good podcast! Because there are no visuals, the production of the podcast doesn’t overshadow the script. Compelling content overrides the quality of your equipment. 

Of course, purchasing high-end equipment never hurts, but it’s completely optional for those on a budget. Podcasts are an accessible way for small businesses to increase their content and audience without breaking the bank.

Read more about the benefits of hosting a business podcast here.

Produce Expert-Level Social Media in Michigan

Ready to up your Michigan social media game?

The team of Internet Marketing Directors at Michigan SEO Group can help you produce, manage, and optimize your business’s social media. Call (877) 815-6974 or submit a contact form here to get started. Click here to read reviews from our happy clients!

Podcasts Increase Website and Social Media Traffic

Looking for new ways to promote your business?

Having more content on your website and social media platforms is great for SEO! More content and frequent posting both increase website traffic, and a meaty way to do that is to make a podcast.

Podcasts can be produced on a regular basis and offer listeners a new, interesting way to learn about your business. If you pair useful information with personality in your podcast, it brings up both the quality and quantity of your website and socials.

Pew Research Center says that about 42% of Americans listen to podcasts monthly. That’s over 140 million people! What better way to expand your business’s audience?

Read more about the benefits of hosting a business podcast here.

Team Up with MSG for Your Michigan Social Media

Ready to up your Michigan social media game?

The team of Internet Marketing Directors at Michigan SEO Group can help you produce, manage, and optimize your business’s social media. Call (877) 815-6974 or submit a contact form here to get started. Click here to read reviews from our happy clients!

Should You Promote Your Business on Social Media?

Should you be promoting your business on social media? We think so!

According to Oberlo, 3.78 billion people worldwide (about 48% of the world’s population) use social media for social connection, news, sharing of information, and entertainment. Are your dream clients among them? With numbers like that, chances are good!

The statistics support it, and we agree. Using social media for your business is a smart way to:

• Promote your business on a small budget
• Develop a relationship with your customers
• Inspire brand loyalty

When the average social media user spends over 2 hours per day using messaging and social networks, how can you pass up the chance to connect with them?

Learn more about how to promote your business through social media on our website.