Podcasts create a personal connection. Listening to podcasts offers an alternative for people who don’t have time to read online. This is an easy way to expand your audience. Because podcasts are made by talking, they’re great for showing your listeners that you’re a person just like them. At the same time, this gives your business another layer of personality.
One way to do this is to let your audience peek behind the curtain. People love looking “behind the scenes,” and it’s a great way to both educate and build trust with your listeners.
Podcasts are cheap to produce. Quality of equipment makes a big impact when producing videos, but when producing podcasts, all you need is a good sound. As long as you have a laptop and a quiet space, you can make a good podcast! Because there are no visuals, the production of the podcast doesn’t overshadow the script. Compelling content overrides the quality of your equipment.
Of course, purchasing high-end equipment never hurts, but it’s completely optional for those on a budget. Podcasts are an accessible way for small businesses to increase their content and audience without breaking the bank.
Read more about the benefits of hosting a business podcast here.
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