Does Dark Mode Affect Your SEO Ranking?

More and more internet users across the globe are opting to use dark mode on their devices, a setting that turns white backgrounds to black and turns black text to white. It’s a more comfortable viewing experience, especially on tablets and cellphones. But does dark mode compatibility affect your best practices for SEO and ranking

Dark mode currently doesn’t affect how Google’s search algorithm crawls your website. It’s a setting within your website’s CSS and that doesn’t effect how Google and other search engines index your website. However, something to consider is your website’s bounce rate. A lot of internet traffic comes from tablets and cell phones during the morning and evening. This means dark mode is likely to be on to put less stress on the eyes. Making your website dark mode compatible may be something to consider to help potential new customers enjoy your website.

Michigan SEO Group – Best SEO Practices and Web Design in Ann Arbor, MI.
Dark mode is a growing trend. With search dramatically moving towards mobile devices, you need to consider how mobile-friendly your website is. Dark mode is a popular growing setting that makes it easier for people to read website content in darker rooms – so it’s something to consider enabling. 
 
To find out if your website is compliant with the best SEO practices, contact us or give us a call at 877-815-6974 for a free web design analysis!