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The average social media user spends over 2 hours per day using messaging and social networks. How can your business best take advantage of that?
The long version of the answer depends on your product or service, your customer base, and other factors unique to your business. But, some principles are universal – like these four tips that can strengthen any business’s social media game:
- Know your audience
- Make a content plan
- Encourage engagement
- Provide value
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