Wednesday, June 16, 2021

5 Often Ignored Marketing Principles

Most of us think we understand how marketing works – tell people what you do, throw in a few words like “trust” and “experience,” offer a discount, and voila! you’re making money. Right?

Wrong. That’s simply not how it works for small businesses and local service providers trying to reach customers online. 

Nick Suino, co-founder of Michigan SEO Group and author or co-author of many books, has helped dozens of businesses reach and surpass their goals since 2006 following these five principles: 

  1. It’s not about you!
  2. Don’t “we” all over yourself
  3. Be relentlessly authentic and abundant
  4. It’s not branding – give real value and make genuine offers
  5. Trust the process 

Nick recently explained those principles in Chelsea, Michigan’s The Sun Times News, where he occasionally shares his marketing expertise. 

For more about Nick’s principles for marketing success, visit our website!