Is Dark Mode the New Best SEO Practice? - Not yet, but maybe soon!

So, no – Dark Mode doesn’t currently affect your SEO ranking. However, the thing you need to consider in the here and now is your website’s bounce rate. More search is done on tablets and cell phones, and a lot of that search traffic is happening in the morning and evening when people are likely to have dark mode turned on to ease the experience on their eyes. Making your website Dark Mode compatible may be something to consider to help potential new customers enjoy your website.

Click Here to learn more.

Michigan SEO Group
Best Practice SEO in Ann Arbor, Michigan

Stuck In The Online Marketing Muck? 3 Ways To Refresh Your Marketing Strategy!

Online marketing can be tedious is you don't hit the refresh button every now and then.

If you're bored with what you're doing or not seeing results - shake things up! 

Make Online Marketing for Your Ann Arbor, Michigan Business a Virtual Party!

Who says you have to do things just one way? If you're struggling to create interesting content that reaches your audience - take a step back and look at it again. If you're tired of writing page after page - stop. Maybe it's time you try some videos? Maybe you could work on your social presence and become a thought leader in your industry? Use your reviews to your advantage - be proud of your work and show the world what people think of what you've done!

There are a lot of ways you could go about this, but don't throw your SEO strategy out with the bathwater. Content creation is about keeping things interesting but also informative. If you're not seeing the results you want with simple blog posts - shake things up and try something new that excites you!

Click Here to learn more!



Michigan SEO Group
Online Marketing for Ann Arbor, Michigan Area Businesses

Want a Website That Loads Fast AND Looks Amazing?

In the world of website design and hosting - bigger isn't always better! 

Local website design and hosting can offer several advantages over the big box approach.

1 - Local

This is important when you need to get a hold of someone when something happens to your website. You're less likely to get shoved into a support cue only to be served by some random stranger half the world away.

2 - Response Time

You want a website that loads fast for customers. The longer they have to wait to read your website the more likely they are to bounce. Local hosting isn't burdened with a massive influx of traffic and are usually able to offer you prime server space without the extra costs.

3 - Your Best Interests First

The other advantage of local is the personal relationship. For a smaller local company you're a name and a face - not an account number. If you call and say you've got a problem or if you have an exciting idea for your website - you're more likely to get feedback and action versus being handed a price quote.


Click Here to learn more about local website hosting and website design in Ann Arbor, Michigan!

Does your business have a YouTube Channel?

Do you post videos on your business YouTube channel? How would you like those videos to help your SEO Results?

You may not have noticed, but YouTube is actually one of the fastest growing social media platforms! People post, share, comment, build favorite playlists – it’s a busy platform and should be an essential piece of your Social Media Management strategy. When working with our clients and their social media in Michigan strategies, YouTube is one area that offers terrific growth potential because videos are becoming an important ranking factor for Google and other search engines.

Click Here to learn about optimizing your YouTube Channel and videos and help improve your SEO results!

Are You an Expert? Does Google Know?

As a part of our OnlineMarketing Michigan initiative, establishing authority and expertise has become one of the best tools for improving Google search ranks. If you’re an authority in your field, if you have good advice and are knowledgeable in your industry, Google loves that and potentially will reward your website with higher SERPs. The trick is getting Google to notice that you’re an authority.

Step No. 1: Content

Your content needs to be top notch, written well, with cited sources. You don’t want keyword spamming and you do not want to present speculative unfounded statements as fact! For example, say you’re a therapist writing about a particular treatment, it’s a good idea to include links to respected publications and journals. This is just like citing a source for a term paper in college! Google sees that link, sees where it leads, crawls that website and if done right will lend extra weight to your article!

CLICK HERE to learn more about establishing your Expertise – Authority – and Trustworthiness

THIS is Why You Need to Post on Your Google My Business Profile!

What if we were to tell you that there was a way for a potential new customer to not only discover your business but what you have to sell, see what’s new, AND possibly even purchase a product or schedule your services – FOR FREE? You’d think we were nuts, but we’re not nuts, we’re merely talking about Google My Business.

Strategic Online Marketing for Michigan Local Businesses

Not only is Google My Business good for your SEO profile, but it gives you the opportunity to post news, events, products and promotional offers customers and potential new customers can redeem right there in that profile without ever going to your website!

The way you need to treat Google My Business Posts is like it was Free Advertising! Now all you got to do is post!

Click Here to learn EVERYTHING you need to know about how to post to your Google My Business.

Have you claimed your Google My Business Profile? You Need To!

Google My Business and Online Marketing for Michigan Local Businesses

Google is giving local businesses like yours an incredibly powerful tool to help you market your businesses to potential new customers – Google My Business. Better than Google+ - your Google My Business profile can actually appear in Google search results! This will let people searching for your products or services be able to see relevant information about your business but also if you have an event, a sale or discount product or service. Meaning: people can schedule an appointment, purchase, or contact you directly without them going to your website!

But if you want your business’ Google My Business profile to appear in search results – you have to optimize your profile!

CLICKHERE for a complete guide to getting your business listed in Google’s search panel!

Want Your Business’ YouTube Videos to Rank in Search Results?

Do you have a YouTube channel for your business? 

Is it optimized?

If you haven’t noticed, video is everywhere on the internet. It’s predicted that 80% of the internet traffic will be video by 2020. YouTube videos are even starting to appear in organic Google search results ahead of maps and websites - so now’s the time to get your YouTube Channel cranking!

At Michigan SEO Group we have over 12 years of experience providing proven internet marketing for Michigan businesses. Social media management is a big part of the equation and proper YouTube Channel optimization has become increasingly important.

CLICK HERE for 3 YouTube Channel Optimization Steps for Social Media Management Michigan.