As a part of our OnlineMarketing Michigan initiative, establishing authority and expertise has become one of the best tools for improving Google search ranks. If you’re an authority in your field, if you have good advice and are knowledgeable in your industry, Google loves that and potentially will reward your website with higher SERPs. The trick is getting Google to notice that you’re an authority.
Step No. 1: Content
Your content needs to be top notch, written well, with cited
sources. You don’t want keyword spamming and you do not want to present
speculative unfounded statements as fact! For example, say you’re a therapist
writing about a particular treatment, it’s a good idea to include links to
respected publications and journals. This is just like citing a source for a
term paper in college! Google sees that link, sees where it leads, crawls that
website and if done right will lend extra weight to your article!
CLICK HERE to learn more about establishing your Expertise –
Authority – and Trustworthiness
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