Internet Marketing Secrets - What The World Wants!

What Does the World Want?

Last time we talked about making sure you narrow down what you do very, very well, and then to focus on that niche in your internet marketing. The next step is to make sure you know what the world wants when it comes to that niche. Think about it this way - you might sell the best upside down green widgets on the planet, but if nobody's typing "upside down green widgets" into Google, you're not going to get found. Instead, if people have a different way of searching - maybe they type "solve my widget problems"! If you know that, you can present your information in a way that meshes with search habits and also addresses their concerns in a very direct way. 

Learn more about focusing on what the world wants to rocket your internet marketing success upwards with this article.

The One Minute Google Expert

By Nick Suino - SEO Ann arbor

As featured in the Oxford Property Management Newsletter

Business owners need to know the key concepts of marketing online. They are critical to making good decisions about how to spend your marketing dollars.
Google — if you understand nothing else about the internet, understand Google! Google is the largest search engine, and 80% of the world uses it to search for information, shopping, or leisure activities. When you search using Google, using a single word or a complete sentence, the results are often divided into three parts: organic search, Google Local, and sponsored search.
Organic search results appear on the left side of your browser window, occupying about four-fifths of the visual real estate. These are websites and documents that closely match your search. If you typed "commercial real estate ann arbor" you’d see a list of real estate and management companies. Websites closer to the top have more content related to your search.
Google Local results appear in the same results list. They usually contain the address of the business and a small balloon that corresponds to a location on a map. If you include geographic information in your search, Google provides results for that area.
Sponsored search results appear on the right side of and sometimes above the organic search results. These are ads businesses pay for in Google’s Adwords program. Th ey show up based on the match between your search terms and the advertiser’s keywords. When you click on an ad, the business is charged a fee from one cent to a few dollars. Next month, we’ll explain a bit about how you can improve your website’s position in the organic search results!

What is Web Marketing?

By Nick Suino - SEO Ann arbor

Marketing on the internet is often called web marketing, online marketing, webvertising, or e-marketing. Promoting your product, service, or company on the internet is web marketing, and this usually includes not only websites and social mediea, but also email campaigns and other wireless media. Some web marketing companies can also assist you with obtaining and managing digital customer data.
A good web marketing or internet marketing company can bring together the creative and technical sides of presenting your image in the Internet, providing solutions for designing and building websites, Search Engine Optimization (SEO), market analysis, and client targeting. Some of the forms of customer engagement involve the placement of your message in many different virtual locations, including banner ads, email, mobile advertising, and physical ads with ties to mobile or internet such as QR codes. Types of Internet marketing
Web marketing can be loosely divided into these categories:

• Display advertising: banner ads on third-party websites or blogs to lead viewers to your website.
• Search engine marketing (SEM): promoting your website by increasing its visibility in search engine results either by paying for placement or by optimizing your site for the search engines.
• Search engine optimization (SEO): improving the visibility of your website or web page by boosting its “organic” search results.
• Social media marketing: getting you traffic or visibility by using social media websites such as Facebook, Twitter and LinkedIn.
• Email marketing: marketing to a group of people using email.
• Referral marketing: promoting your product or service through word or mouth
• Affiliate marketing: your business rewards its affiliates for each visitor or customer sent to you through their website.
• Inbound marketing: creating and sharing content to bring viewers to your website or business

Advantages and limitations of Internet or Web Marketing

The ROMI (Return on Marketing Investment) can be substantially lower than older, traditional forms of advertising. You can reach a much wider audience for a tiny fraction of “old media” such as magazine ads, billboards, or television commercials. Buying on the internet can be much more convenient for the customer than traveling to your location. Because you can often get quick results for a new product or service, and get detailed measurements of who is visiting your site (and where they came from), marketing on the web allows you to adjust your advertising on the fly to account for consumer preferences.

Limitations

There are many products and services offered on the internet (sometimes called “the interweb” by techies) that turn out to be scams. Because it is easy to create a website, there may be a lower barrier to entry, so some unscrupulous business people target unwary consumers. This seems particularly true for websites offering “get rich quick” schemes or systems purported to help you make money on the internet itself. Be sure you look for reviews or check with your friends before you buy from an unknown business.

What Should you Look for When You Consider Marketing on the Web?

First, do your research and find a company you can trust. We’ve heard many stories from small businesses who have either hired a web marketing company overseas or else hired their sister-in-law or a college student to build their website and “market” them on the internet. Make sure your company is a professional one and that they have the knowledge needed to properly build you a website and promote it.
Many of our clients like the fact that we’re located in Ann Arbor. We serve all of Southeastern Michigan, and our clients say they like being able to pick up the phone and call us, or ask for a meeting and sit across the desk from us to talk about their marketing goals. As long as our business relationship with you continues, we NEVER give up on trying to get your website featured prominently in the search engines and making sure you get conversions (people contacting you to purchase your products or services).
We’d love to discuss your web marketing goals. Feel free to give us a call to talk about what you’d like to achieve for your business. We’ll even take a quick look at your website and share our impressions without charging you anything. Even if you don't end up hiring us to do your web marketing for you, we like to think we can help educate and inform you. If your website is not on Page One of Google, contact us today!