Is Your Business' SEO Ready for 2020?

Time and effort is what moves your business to Page One of Google - it's not magic.

 

If your business reaches the top of Page One, you’re setting the gold standard. If you’re not on Page One – don’t lose hope! Most businesses don’t go the extra mile with their SEO efforts. A few changes will make all the difference and get you results.

To reach the top of Google you need new keyword-driven content. You need to have a social media presence. You need to make sure your Google My Business profile is thoroughly filled out and optimized. While there are intricacies about how to do those steps – they’re the basis for a well-rounded SEO campaign.

Click to learn how search engine optimization helps your business.

Michigan SEO Group - Ann Arbor
Michigan Search Engine Optimization Solutions

Claim Your Google My Business Profile & Engage Potential New Customers!

Effective April 2^nd 2019 Google+ will be dead. You won’t be able to post there, all of that relevant information and valuable SEO material including business location, hours of operation and services will be moved over to Google My Business – but you need to Claim Your Profile!

This is a very exciting and powerful new tool Google is giving to businesses for free. Not only will is potentially improve your SEO results, but if you’ve properly optimized it – your business may appear in a special information panel because Google will recognize YOUR business ahead of your competitors!

But before you start posting – you’ve got to Claim and Optimize your Google My Business Profile. Click Here to learn everything you need to know getting your profile ready for posting!

Internet Marketing Secrets - What The World Wants!

What Does the World Want?

Last time we talked about making sure you narrow down what you do very, very well, and then to focus on that niche in your internet marketing. The next step is to make sure you know what the world wants when it comes to that niche. Think about it this way - you might sell the best upside down green widgets on the planet, but if nobody's typing "upside down green widgets" into Google, you're not going to get found. Instead, if people have a different way of searching - maybe they type "solve my widget problems"! If you know that, you can present your information in a way that meshes with search habits and also addresses their concerns in a very direct way. 

Learn more about focusing on what the world wants to rocket your internet marketing success upwards with this article.

Internet Marketing Secrets - What You Do Very, Very Well

What Do You Do Very, Very Well?

Before you start working to build your internet presence, it's so important to make sure you know what it is that you do very, very well. When you say it out loud, it sounds silly, but we've worked with so many clients who have never taken the time to really narrow down what they're best at, what they most enjoy, where they make the most difference, and where they make the most profit. As a result, not only does their internet marketing lack focus, not only are they wasting a lot of money on their pay-per-click marketing, but often their businesses struggle as well!

Learn more about narrowing down your online marketing to focus on what you do best with this article.

Move Strategic Thinking to Strategic Doing

We follow Sam Geist, a top business strategist who posts great advice in his newsletter called "Quick Bites." This week's post is worth repeating! 

A couple of weeks ago, I once again facilitated a roundtable discussion on execution. I relayed to the group that studies have shown that the reason 95% of businesses are not successful is that they are 

not willing to do what the 5% who are successful are willing to do.  

We then made a list of what they felt was required to join The 5% Club.
Take a look at seven of the achievements on the list:

• Operate the business with a sense of purpose. Have a plan of where your business is going. No aimless wandering.
• Engage in open and clear communication. No big secrets. No tall silos. No excluded employees.
• Focus on accountability. Who does what by when. Delegate responsibility. Give authority. Stay in the loop.
• Encourage flexibility and adaptability. Be willing to collaborate for the well-being of the company. Be ready to "zig" when the competition "zags."
• Take a circular approach. Change is continuous. Improvement is continuous. Execution is continuous. No beginning, no end.
• Maintain "a company of leaders" perspective. Learn from everyone in the company. Teach everyone in the company-from top to bottom.
• Use all your resources-internal and external-beneficially. 

Innovation, strategies and plans cannot move forward alone. Without execution they lie dormant in a heap.  

LESSON LEARNED: 
"Execution is everything today. Get your people to execute. Take charge of execution. Move strategic thinking to strategic doing."

--Sam Geist   

Read more about Sam at http://www.samgeist.com/