Have You Made a Google My Business Post Yet?

Remember that old Google Plus account you had and probably never posted on? Well, it’s dead. Google has killed off Google Plus and replaced it with the much more powerful and more engaging Google My Business! Claim Your Profile and make sure all of the necessary information from the name of your business to your hours of operation to the products or services you offer is accurate and up to date – but don’t stop there!

Google My Business is like having a free advertising platform at your fingertips. Google lets you craft news UpdatePosts, Event Posts, Special Offer or sale posts, and Product Posts! People searching for your goods or services can see your Google My Business profile in the info panel, see your posts and products and even schedule appointments or make purchases right there from your GMB profile!

That means you could actually be losing potential customers by not having your Google My Business profile claimed, thoroughly optimized, and by not posting at least once a week!

CLICK HERE to learn more about Google My Business Posts.

Do you even E-A-T your Y.M.Y.L. Website?

Your Money Your Life websites are held to a pretty high standard by Google and other search engines. If your business is offering health tips and services or if you’re providing financial planning or investment tips – heck – even if you’re a mechanic making a model or tire brand recommendation – you could fall under the Y.M.Y.L. category. This opens your website to extra scrutiny by Google as they try to stamp out harmful misinformation or junk information!

What does that mean for your business?

As part of our Online Marketing for Michigan Businesses initiative, we’ve seen that if you have a Y.M.Y.L. website and your content isn’t of a high enough quality that establishes your Expertise, Authority, or Trustworthiness – E-A-T – Google could actually punish your content or not rank it as highly as one of your competitors!

CLICK HERE to learn more about E-A-T and how you can help turn your Y.M.Y.L. website content around! 

Claim Your Google My Business Profile & Engage Potential New Customers!

Effective April 2^nd 2019 Google+ will be dead. You won’t be able to post there, all of that relevant information and valuable SEO material including business location, hours of operation and services will be moved over to Google My Business – but you need to Claim Your Profile!

This is a very exciting and powerful new tool Google is giving to businesses for free. Not only will is potentially improve your SEO results, but if you’ve properly optimized it – your business may appear in a special information panel because Google will recognize YOUR business ahead of your competitors!

But before you start posting – you’ve got to Claim and Optimize your Google My Business Profile. Click Here to learn everything you need to know getting your profile ready for posting!

THIS is Why You Need to Post on Your Google My Business Profile!

What if we were to tell you that there was a way for a potential new customer to not only discover your business but what you have to sell, see what’s new, AND possibly even purchase a product or schedule your services – FOR FREE? You’d think we were nuts, but we’re not nuts, we’re merely talking about Google My Business.

Strategic Online Marketing for Michigan Local Businesses

Not only is Google My Business good for your SEO profile, but it gives you the opportunity to post news, events, products and promotional offers customers and potential new customers can redeem right there in that profile without ever going to your website!

The way you need to treat Google My Business Posts is like it was Free Advertising! Now all you got to do is post!

Click Here to learn EVERYTHING you need to know about how to post to your Google My Business.

Have you claimed your Google My Business Profile? You Need To!

Google My Business and Online Marketing for Michigan Local Businesses

Google is giving local businesses like yours an incredibly powerful tool to help you market your businesses to potential new customers – Google My Business. Better than Google+ - your Google My Business profile can actually appear in Google search results! This will let people searching for your products or services be able to see relevant information about your business but also if you have an event, a sale or discount product or service. Meaning: people can schedule an appointment, purchase, or contact you directly without them going to your website!

But if you want your business’ Google My Business profile to appear in search results – you have to optimize your profile!

CLICKHERE for a complete guide to getting your business listed in Google’s search panel!

Do yourself a favor and post on your Google My Business Profile!

Now that you’ve claimed your Google My Business profile and optimized it – you need to use Google’s new platform to its fullest potential – you have to POST on it!

Smart Online Marketing for Michigan Local Businesses

What do you post? Well, that’s the good news. Google My Business gives you LOTS of options for posting. You have four primary categories:

What’s New

Event

Offer

Product

Do you have news about your business? Is you company hosting a big event? Did you just roll out a new product line? Are you having a sale on a specific item or discount on a service you provide? This is where you can tell people all about it!

CLICK HERE to learn more about how to craft your Google My Business Posts as part of your internet marketing plan!

Use Your Reviews for Smart Social Media Management

It’s one thing to be doing a good job and satisfying customers – it’s another thing to be getting positive reviews. A smart strategy in social media management for Michigan businesses is to leverage your positive reviews. Facebook, GoogleMyBusiness – if people are giving you a good review on those platforms, use them in your social media management plan! Pop It into a Tweet, find a good picture and add it to your Pinterest profile – the more people see positive reviews, the more likely they’re going to purchase your products or services.

CLICKHERE to learn how to leverage positive reviews in your social media management plan!