Tips to Optimize Your Site for Voice Search

Have you ever found yourself in a rush, asking your voice assistant for the nearest restaurant? 

Or maybe you’re juggling tasks and quickly turning to your phone to find answers? 

As our lives get busier, voice search is becoming the go-to solution for instant information. But have you considered how this trend affects your online presence?

Here are a few tips to optimize your website for voice search: 

Use Conversational Keywords

Voice search queries tend to be more conversational than text-based searches. For example, instead of typing "Internet marketing company Michigan," a user might ask, "What is the best Internet marketing company in Michigan?" To optimize for voice search, you need to focus on long-tail keywords and phrases that mimic natural speech patterns.

Pro Tip: Include long-tail, conversational phrases throughout your website content, including blog posts and FAQ sections. Instead of only using short keywords, consider how people would ask questions about your services out loud.

Optimize for Local Search

Many voice search queries are location-based, with users often asking questions like, "Where can I find 
an internet marketing company near me?" For businesses in Michigan, it's crucial to ensure your site is optimized for local search.

Pro Tip: Update your Google My Business profile with accurate information such as your address, phone number, and hours of operation. Additionally, include local keywords to ensure your business shows up in relevant voice searches.

Improve Page Load Speed and Mobile Friendliness

Voice search is primarily used on mobile devices. If your site takes too long to load or isn’t mobile-friendly, users will bounce off before they can engage with your content.

Pro Tip: Use Google’s Mobile-Friendly Test to ensure your site is optimized for mobile use. Compress images, minimize CSS, and enable browser caching to improve page speed, ensuring smooth performance for mobile voice search users.

Learn more about the importance of optimizing your site for voice search in our article. 

Stay Up to Speed with an Internet Marketing Company in Michigan 

Is your website prepared for voice search?

Working with an internet marketing company in Michigan ensures your site is up to date with current trends and search queries to ensure you’re appearing in search engines. Contact us today to see if your website is prepared for the wave of voice searches! 

The Importance of Optimizing Your Site for Voice Queries

Have you ever found yourself in a hurry, asking your smartphone for directions to the nearest coffee shop? 

Perhaps you’ve relied on your voice assistant to find the quickest recipe for dinner while juggling multiple tasks at home. 

As our lives become increasingly busy, voice search has emerged as a convenient tool for getting information on the go. But have you considered how this shift in user behavior impacts your business?

Why Voice Search Optimization Matters

Voice search differs significantly from traditional text search. When people speak into a device, their 
queries tend to be longer and more conversational. Voice search users are often looking for quick, direct answers, which makes optimizing for these queries an important part of any digital marketing strategy.

Use Conversational Keywords to Easily Boost Visibility for Voice Queries

Voice search queries tend to be more conversational than text-based searches. For example, instead of typing "Internet marketing company Michigan," a user might ask, "What is the best Internet marketing company in Michigan?" To optimize for voice search, you need to focus on long-tail keywords and phrases that mimic natural speech patterns.

Learn how to optimize your site for voice queries in our latest learn more article! 

Boost Your Visibility with an Internet Marketing Company in Michigan 

As voice search continues to transform how customers find services, it’s essential for businesses, especially those in the digital marketing space, to optimize for voice queries. By adapting your strategies to incorporate long-tail keywords like "best Internet marketing company in Michigan," you can enhance your visibility and better serve your audience's needs.

Contact our team today to make sure you’re optimized for voice search! 

How to Reach Your Audience Easier Using AI

Struggling to reach your audience online?

While it all starts with putting out great content and making as many organic connections with your audience as possible, we’ve discovered that using AI can help fill in some gaps. 

Here are a few ways we like to use AI to target our audience: 

Create Meta Descriptions Optimized for Better SEO

AI takes the guesswork out of creating effective meta descriptions. 

In seconds it can generate a meta description that hits all your relevant keywords, engages your 
audience, and delivers concise messaging that will help improve your click-through rates. 

AI Ad Targeting

We all know paid ads can be expensive, but AI is making them worth the cost by making them smarter and more effective. 

Through advanced data analysis, AI identifies exactly who should see your ads, when they should see them, and what type of messaging will resonate the most. 

Want to learn more? Check out our latest article here! 

Our Internet Marketing Company in Michigan Connects You to Your Audience

We understand that the pressure to connect with your audience can feel overwhelming, but AI is here to help. These advanced tools streamline the process, saving you time and resources while driving better results. 

If you’re ready to make audience outreach easier and more effective, it’s time to embrace AI in your digital marketing. Reach out to our internet marketing company in Michigan to discover how we can help connect you to your audience! 

Using AI To Create Hyper-Personalized Content

Curious about how you can use AI to enhance your online presence?

Content creation is a great place to start! 

AI is making waves in content marketing by automating tasks like written content, curation, and optimization. AI tools can generate written content, headlines, and social posts based on user input and data analysis. 

Additionally, AI can even analyze content performance, and suggest improvements for SEO and 
engagement. 

Here are some of forms of content you can personalize using AI: 

• Blog posts
• Social media copy
• Email campaigns
• Headlines
• Website landing pages
• Paid ads

These are just a few popular forms of content but really, the content opportunities using AI are endless and will only continue to grow as time goes on! 

If you’d like to learn more, read our latest article here. 

Learn to Optimize Content Using AI from Our Internet Marketing Company in Michigan!

As AI technology continues to evolve, its applications in content creation and optimization will offer even more opportunities for marketers to innovate and improve their strategies. 

AI is an invaluable asset to have in your digital marketing toolkit. If you’d like more advice on how to take advantage of it, contact our internet marketing company in Michigan for advice! 

Does Your Business Appeal to Your Local Audience Online? Assess it Using Our Checklist!

Are you doing everything in your power to make your business look great online?  

Are you considering your local audience when creating your digital marketing strategy?

Many people think they are; however, they may be missing a few key components. 

Think of your Google Business Profile like your digital storefront. It should receive the same upkeep as your real storefront if you want to make a great first impression to potential customers, and turn your curious searchers into loyal customers. 

Follow this checklist to make sure your digital storefront receives the upkeep it needs to attract more local foot traffic into your business: 

o Updated Business Hours 

o Correct Contact Information 

o High-Quality Photos & Videos 

o Positive Reviews 

o Location-Based Keywords 

o Fresh & Interactive Social Media Content 

o Relevant FAQ Page 

If you’d like to learn more about how to implement the items on this checklist to improve your local marketing strategies, read our latest article here to learn more! 

Follow Our Strategic Checklist for Local Social Media in Ann Arbor, MI 

By regularly assessing and updating your digital presence with our checklist, you can be sure that your business stays relevant and appealing to your local audience. 

From keeping your Google Business Profile fresh to optimizing your social media for local engagement, these steps can help turn online interest into loyal, in-person customers. 

Take charge of your digital storefront and watch as your local foot traffic grows. Stay proactive, and your online efforts will lead to real-world results! 

If you’d like help growing your social media in Ann Arbor, MI, we’re only a phone call away. Contact us today to learn more. 

How to Engage with Local Audiences on Social Media

Struggling to connect with your local audience on social media? 

We’re here to help you build strong local relationships! 

By learning how to leverage social media effectively, you can create a vibrant community centered around your business that drives results. 

Here’s how you can use social media to engage with your local audience, and turn your online interactions into tangible benefits for your business:

Create Local Content to Build Community 

Local content is the heartbeat of community engagement on social media. By tailoring your posts to reflect on local events, promotions, and community initiatives you can demonstrate that your business is an active and supportive part of the community. 

Localized content helps your audience see your business as more than just a service provider - it positions you as a community partner and fosters a deeper connection with your audience. 

Boost Engagement with Interactive Campaigns 

Interactive campaigns are a fantastic way to create buzz and drive engagement within your local community. Here’s how you can make the most of them:

• Run Contests and Giveaways: Organize contests that encourage local participation. For example, a photo contest featuring your products or services requires participants to share their favorite local spots which can help generate excitement and increase visibility. 

• Special Offers: Create time-sensitive promotions or discounts that are specifically for your social media followers. This not only incentivizes local customers to engage with your brand, but also helps drive foot traffic to your business. 

• Engage with Local Influencers: Partner with local influencers or community figures to amplify your campaigns. Their endorsement can lend credibility to your promotions and extend your reach within your community. 

Read our latest article here to learn more! 

Amplify Your Local Presence Using Social Media in Ann Arbor, Michigan! 

All of these examples show that effectively engaging with your local audience on social media all boils down to genuine community involvement and interactive participation. 

Start using these tactics today to build a vibrant community around your business and turn your online interactions into real world success!

If you’d like a hand creating a strategy for your social media in Ann Arbor, MI, we’d love to be your partner. Contact us today to learn more.

Pros vs. Cons of Organic Ads

Wondering whether you should go the paid ad or organic ad route?

Choosing between strategies to promote your business online will depend on your time, resources, and needs. 

As an SEO firm, we consider ourselves experts on organic ads and we’re here to provide you with the knowledge you need to make an informed decision on which method of advertising will work best for your business. 

Here’s our breakdown of the pros and cons of organic advertising: 

PROS– 

Cost-Effective: Organic marketing efforts usually have lower upfront costs, and rely on time and expertise rather than direct financial investment. 

Long-Term Benefits: Organic efforts can create long lasting results. High-quality content and a strong SEO strategy can continue to drive traffic and generate leads months or even years after the initial effort. 

Engagement: Organic content, like blog posts or social media updates help encourage engagement and interaction with your audience. This helps create a sense of community and deeper connection with your audience. 

CONS – 

Time Consuming: Building organic visibility takes time. SEO strategies and other organic marketing efforts can sometimes take months or even years to produce substantial results.

Unpredictable Results: Organic ad performance is subject to change due to ever evolving search engine algorithms. These changes can impact your visibility and traffic unpredictably.

Limited Control: When it comes to organic ads, unfortunately you have less control over who sees your content. You can’t target specific demographics as precisely as you can using paid ads, which can limit your reach. 

Want to learn more about the pros and cons of paid ads? Check out our latest article here! 

Paid or Organic Strategy? Our Experts in Social Media Management in Michigan Can Help You Decide!

Our team of experts in social media management in Michigan can help you determine the best strategy for reaching your followers across all social media platforms and search engines.  

Whether you need assistance with paid or organic social media campaigns, we’re here to help! Give us a call today to get started.

Pros vs. Cons of Paid Ads

Trying to decide whether paid ads are worth the investment or not?

Navigating paid ads like Google and Facebook ads can feel daunting if you don’t have a solid understanding of them. 

Before you give them your credit card, we suggest familiarizing yourself with how the work, as well as their benefits and short comings to make sure that paid ads are the best route to take to promote your business online. 

Our experts in paid ads break down their opinions on their pros vs cons here: 

PROS – 

Immediate Results: Paid ads provide instant visibility. Once your campaign goes live, your ads can appear at the top of search results or social media feeds, driving immediate traffic to your website. 

Targeted Reach: Paid advertising platforms, like Google Ads and Facebook Ads, offer specialized targeting options. You can reach specific demographics, interests, locations, and behaviors, so your ads are noticed by the right audience. 

Measurable ROI: Paid ad platforms offer helpful analytics tools. You can track key metrics like clicks, conversions, and page views, allowing for precise measurement of your return on investment. 

CONS – 

Cost: Paid advertising can be expensive, especially for competitive keywords and markets. Without careful budget management, costs can add up quickly, reducing profitability.

Short-Term Impact: The benefits of paid ads are often short-lived. Once you stop paying for the ads, the traffic and visibility they generate typically disappears quickly. 

Ad Fatigue: Users can become desensitized to ads, leading to lower engagement rates over time. Continuous optimization and fresh creative ideas are necessary to maintain effectiveness. 

Want to see our pros and cons list for organic ads? Read our latest article here!

Learn About Social Media Management in Michigan from our Team of SEO Experts!

Our team of experts in social media management in Michigan can help you determine the best digital marketing strategy for reaching your audience. 

Whether you need assistance with paid or organic campaigns, we’re here to help! Give us a call today to get started.

How SEO Helps Websites Show in AI Search Results

Do you currently practice SEO techniques for your website?

Looking for ways to rank higher in search engine results?

If you’re looking for ways to make your website and content more AI-friendly to stay ahead of competition, good SEO is your solution! 

Here’s how: 

Talk Like Your Audience by Using Keywords 

AI loves natural language, so try and use phrases that people actually say.

• Think Like Your Audience: Use phrases relevant to your business that your audience would actually say out loud like, “Best Pizza in Ann Arbor.” 

• Sprinkle in Keywords: Add phrases like the one above into your content, headings, URL, and meta descriptions as a way to pique AI’s attention. 

• Keep it Natural: Avoid overstuffing your content with keywords because your audience will notice and it could turn them off. Focus on creating content that is readable, and optimized in a way that feels natural. 

Share Your Content Organically Using Social Media 

Social media is a powerful tool for sharing your content in an organic way, and connecting with your audience. It achieves this by: 

• Increasing Visibility: Sharing your content on your socials will help it gain more clicks, resulting in more visibility. 

• Driving Traffic: More traffic to your site tell AI that your content is valuable!

• Engaging Your Audience: More shares, comments, and likes on your posts will help boost your reach, which will also boost your AI rankings. 

Monitor and Analyze so You Can Keep Improving 

Track your website’s performance so you can fine-tune your SEO strategies to keep you on track for high visibility under AI search engines. 

Use Tools to Adjust Your Strategy: Google Analytics and Google Search Console will help you gather the information on your website’s performance that you need to develop the best plan of attack. 

Spot Trends: Keep an eye on what your competition is doing. Find out what’s working for other people and try and incorporate more of it. 

Read our latest article here to learn more! 

Let Our Internet Marketing Company in Michigan Help You with Your SEO! 

Good SEO techniques are the foundation of what it takes to rank high under AI search results. 

Using natural language keywords, leveraging social media, and keeping an eye on your performance will all help you boost your online presence to new heights! 

Need a hand? Contact our internet marketing company in Michigan, we’re more than happy to help.

How to Create AI-Friendly Content

Want your website to shine in AI search results?

Aiming to create content that entices readers to linger on your website?

In order to accomplish this, you must craft content that is high-quality, relevant, and engaging for your audience. Here’s how we recommend you create content that will help your website stand out to AI, and leave people coming back for more!

What High Quality Content Looks Like 

AI loves content that offers value. Make sure your content is: 

• Well Researched: Use reliable sources. 

• Well-Written: Keep it clear and concise. 

• Error-Free: Proofread it to catch mistakes. 

How to Create Relevant Content 

Stay relevant by: 

• Knowing Your Audience: Tailor your content to their needs. 

• Use Keywords: Naturally incorporate keywords to improve your visibility. 

• Keep Content Engaging: Spice up your content by adding videos, GIFS, infographics, and other forms of visually interesting material. 

Tips to Keep Content Fresh 

Fresh content will catch AI’s attention. Here’s how to stay current: 

• Update Old Posts: Add new photos and information over time to keep your older content relevant. 

• Publish Regularly: Create new posts on a consistent basis to keep your audience engaged in your content. 

Read our latest article here to learn more! 

Create Content AI Will Love with an Internet Marketing Company in Michigan! 

Posting content that makes AI search engines do a double take is all about blending quality, relevance, freshness, and engagement. 

If you’d like more tips on how to make your content stand out to AI, contact our internet marketing company in Michigan for help! 

How Good SEO Indirectly Boosts Page Speed

Are you optimizing your website for SEO?

If not, this could be your missing link in attaining faster page speeds for your website! 

It’s widely understood that SEO influences search rankings and organic traffic, yet its indirect impact on page speed is a lesser known but still important aspect worth exploring. 

Here’s how SEO practices work behind the scenes to optimize various elements of your website that collectively contribute to faster loading times: 

Structured Content 

SEO emphasizes high-quality, optimized content. Content that is well-structured, concise and organized not only ranks better in search results, but also results in smaller file sizes. 

In addition to creating streamlined written content, SEO experts also compress images, reduce unnecessary code, and put a strong focus on mobile responsiveness. 

When your website’s content is streamlined and efficient, it translates to reduced page size, ultimately leading to faster loading times. 

User Satisfaction 

Fast loading websites aren’t just optimized to appeal to search engines, they also enhance user satisfaction. 

In today’s digital world, users expect websites to load swiftly and seamlessly. By prioritizing SEO driven optimizations that indirectly boost page speeds, you’ll create a positive user experience that keeps your visitors engaged and satisfied. 

Read our latest article here to learn more! 

Boost Your Page Speed and SEO with an Online Marketing Company in Ann Arbor, Michigan! 

While SEO focuses on visibility and relevance, its ripple effects extend to enhancing website performance, including faster loading times. 

Fine-tune your SEO strategies with an online marketing company in Ann Arbor, Michigan to rev up your page speed and create a win-win scenario for your website.

If you need a hand, contact us today!

Tips to Improve Page Speed

Has a slow website ever caused you ditch your online shopping cart completely?

In today’s fast paced, digital world we have the luxury of not having to wait long for the products and services we desire. From overnight shipping from Amazon, to freaky fast delivery from Jimmy Johns, we have grown accustomed to fast paced living. 

If your website speed can’t compete with your competitors, then you’re in trouble. 

HubSpot reports that even a tiny one-second delay in page load time causes a 7% decrease in conversions. 

That’s why optimizing your website’s speed isn’t just a good idea – it’s a must for keeping visitors around, climbing search engine ranks, and achieving online success. 

Here are some effective strategies to boost your website’s speed and enhance user experience: 

Optimize Images 

Photos and moving graphics are eye-catching and improve user engagement! 

Unfortunately, there’s a catch: their large file sizes tend to slow page speeds down. An effective work around for this is to resize or compress your images, which reduces their file sizes without compromising image quality. 

There are tons of sites out there to help you with compressing images, some popular ones are Adobe Photoshop and JPEGmini. 

Browser Caching 

When browser caching is enabled, your website visitor’s browser will save some of your website’s files on their device. These files include things like images, fonts, and stylesheets. They’re saved in a temporary storage called the cache. 

This process improves website speed because your visitor’s devices won’t need to fetch everything from scratch each time they visit a page on your website. 

Monitor and Test 

We recommend using tools like Google Analytics and Google Search Console to regularly monitor your websites speed and performance. 

Google Analytics and Search Console can provide you with a speed report of your page load times for each of your URLs across different browsers. 

Regularly testing your page speed is a proactive way to ensure that your site is properly optimized, so you can increase your number of conversions and overall user satisfaction. 

Read our latest article to learn more! 

Rev Up Your Page Speed with an Online Marketing Company in Ann Arbor, Michigan! 

Slow page speeds are the ultimate buzzkill, especially in the middle of shopping online. 

Give your page visitors a smooth ride but following these strategies and staying ahead of your competitors through practicing regular speed checks. 

If you’re looking for an online marketing company in Ann Arbor, Michigan to take your website to new levels of speed and success, contact us today! 

How to Enhance User Experience on Your Web Page from a Mobile Device

Have you ever tested your website’s speed on a mobile device?

Did you know that search engines like Google prioritize mobile-friendly websites, making it more important than ever before for businesses and website owners to implement SEO strategies tailored toward mobile devices.

Here are some tried and true strategies we recommend: 

Make Sure Your Website Easily Adapts to Different Screens and Devices 

Ensuring that your website adapts seamlessly to different sized screens and devices is fundamental in creating a consistent, user-friendly experience. 

One of the most common ways to achieve this, is responsive design. Responsive design adapts the web-page layout to a user’s device. By changing the screen size, orientation, content layout, and image size. 

Google recommends this approach because it consolidates website content, and helps search engines understand your site’s structure more efficiently. 

Test Your Page Speed 

Mobile users expect fast-loading web pages. When pages take too long to load, many users will click off them and move onto something else, causing you to lose leads. 

Conduct regular speed tests using tools like Google’s Page Speed Insights. This tool reports page speed on both mobile and desktop devices, and offers suggestions for improvement. 

Other strategies to optimize your page speed are to compress images, leverage browser caching, and minimize code. 

Learn more in our latest article! 

Analyze Your Page for Mobile-Friendly Speeds and Web Design in Michigan 

By implementing these strategies for SEO on mobile devices, you can enhance your website’s visibility, user experience, and overall performance in mobile search results. 

If you would like assistance with your SEO, social media, or web design in Michigan, contact us today to get started!

How to Optimize Your Content for Mobile SEO

Is the text on your website easy to read on a mobile device?

Are you sprinkling in natural, conversational keywords in your content?

Research is finding that these are effective ways to reach the mobile audience! 

With the overwhelming majority of internet users now browsing on smartphones and tablets, optimizing your website for mobile-use has grown to become 100% necessary to maintain excellent SEO!

Search engines like Google prioritize mobile-friendly websites, making it important for businesses and website owners to implement SEO strategies tailored toward mobile devices. 

Here are a couple strategies we recommend trying to improve your mobile SEO: 

Optimize for Local Search and Voice Search 

With the rise of virtual assistants like Siri and Alexa, optimizing for voice search is becoming an important strategy for SEO. 

Optimize for voice search by focusing on natural language keywords. For example, most people used to search using phrases like, “Chicken noodle soup recipe.” Instead, people are now using natural language and ask questions like, “How do I make chicken noodle soup?” 

In addition to voice searches, mobile devices are also often optimized for local SEO. Many people will use their phones to search things like, “Chinese food near me,” to find businesses and services. 

Some ways to optimize your website for local SEO are creating a Google My Business profile, including location-specific keywords in your content and data, and maintaining positive reviews within your local community. 

Create Mobile-Friendly Content 

Create content with mobile users in mind by focusing on readability and usability on smaller screens. 

Enhance readability by using concise and engaging headlines, breaking up content into smaller digestible chunks with subheadings, and utilizing bullet points and numbered lists. 

Using large readable font, avoiding thin script-type fonts, bolding important words, and mainly using black for text instead of other hard to read colors will also make your text easier to read across all devices. 

Learn more in our latest article! 

We’re Here to Help You with Mobile-Friendly Content and Web Design in Michigan! 

Prioritizing mobile optimization as part of your SEO strategy will help you meet the expectations of modern internet users and achieve online success across all devices.

If you would like assistance with your SEO, social media, or web design in Michigan, contact us today to get started!

Use AI to Stream Content Creation

Did you know AI tools can help you generate high-quality, relevant content which can drive more organic traffic to your website?

With an influx of articles released daily, it can be challenging for your content to stand out in the current digital landscape. Now more than ever, it’s important for your content to be fresh, relevant and high-quality. Leveraging AI tools intelligently can significantly elevate your search performance, allowing you to stay ahead of your competition and reach your target audience more effectively than ever before! 

Here are some ways AI tools can help you draft new content: 

Create Social Media Posts with Ease

With the help of AI, create catchy, and engaging captions for your social media posts. Feeding your optimized content to AI and having it break it down into social media posts can help give your social platforms a fresh new voice. It can also help you utilize hashtags out of your high performing keywords, or add in emojis for some added fun and flare. 

Create Content Outlines Faster and Generate New Ideas

Long-form content can be intimidating for both the creators and readers. AI tools can help save time by creating outlines that simplify and summarize your complex content. AI can take your chosen topic and generate content ideas within minutes. This helps you work more efficiently, and ensures your content is well organized, and engaging to your target audience. 

Learn more in our latest article! 

Work With an Internet Marketing Company in Michigan for Fresh, Relevant Content 

Publish high-quality content easier than ever before with the help of new AI technology! Lean into these tools to work smarter, not harder when creating content for your website. 

If you would like to learn more about how you can incorporate AI into your SEO strategy, reach out to AI experts at an internet marketing company in Michigan. 

Contact us today to stay ahead of the curve! 

How AI Can Improve SEO

Did you know you can use AI tools to analyze your current SEO and discover your missed opportunities?

As new technology emerges, it’s important to stay on top of new advancements to stay relevant, and ahead of your competition. Many companies are discovering that AI tools can be used to streamline their content creation, and improve their rankings on search engines. 

Not sure where to start? Consider reaching out to an internet marketing company in Michigan to help you create a plan. 

In addition, here are some ways we recommend leveraging AI for improved SEO: 

Analyze Your Competitor’s SEO 

A great method to outpace your competitors, is to utilize AI to analyze their SEO. AI tools can provide an analysis of their keywords, backlinks, and content performance to identify potential opportunities and gaps in your own strategies. This will help you stay ahead of the game and maintain a higher ranking in search results. 

Generate Data-Driven Keyword Suggestions

Highly targeted keywords are vital in maintaining effective SEO. Not sure which keywords work best for your audience? AI-powered tools can help by analyzing vast amounts of data to generate keyword suggestions that are tailored to your target demographic. By incorporating these data-driven recommendations, you can discover valuable keywords you may not have thought to use before, that have a high search volume and low competition, allowing you to optimize your content resulting in more views. 

Pairing AI with a Human Touch 

While AI can generate content quickly and efficiently, it often lacks the empathy, creativity, and context captured in content written by real humans. 

When it comes down to it, AI is helpful for the analytical side of SEO, but humans create the magic that brings the content to life. Working with an internet marketing company like Michigan SEO Group, with a team of seasoned content writers that stay on top of technology advancements like AI is the most efficient way to boost your SEO. 

Read more in our latest article!

Improve Your SEO with an Internet Marketing Company in Michigan

Take advantage of new AI tools like ChatGPT and Gemini to improve your online presence, stay ahead of your competition and rank high on Google! 

If you would like to learn more about how you can incorporate AI into your SEO strategy, reach out to AI experts at an internet marketing company in Michigan. 

Contact us today to stay ahead of the curve! 

Are Your Keywords Helping or Hindering Your SEO?

 

Are you feeling frustrated that about your website’s Google rankings?

Have you been struggling to figure out how to properly use keywords in your content?

Keeping pace with Google’s ever-changing algorithms amid a surge of technological advancements is a challenging task. As Google refines its criteria, many established website owners are witnessing fluctuations in their traffic. While this can be disheartening, it’s important to recognize that improvements can be made by consistently evaluating your content and adapting to Google’s evolving standards.

If you’re currently experiencing a drop in traffic, know that you’re not alone. Here are some factors to consider when evaluating the effectiveness of your keywords:

Are You Consistently Monitoring Your Metrics?

When experiencing a ranking decline, it’s important to regularly monitor your website metrics using programs like Google Console and Google Analytics. These tools help identify any potential issues and changes in traffic and performance. If your keywords aren’t performing well, maybe it’s time to incorporate new ones, or shift focus to optimization.

Are Your Keywords Optimized Effectively?

Do your keywords appear in your titles and headings? Are they sprinkled throughout your content? It’s vital to find the right balance of optimizing your keywords in a natural way so they gain enough traction, yet avoid appearing like a sales pitch.

If it appears that your keywords are in fact still ranking high and being optimized effectively, your keywords and SEO may not be the problem. It could be Google’s changing criteria that is deeming other content to be more useful at the present time.

Boost Your Content with an Ann Arbor SEO Company

If you’re seeking a competitive edge that will aid in improving your website’s standing on Google, consider seeking professional guidance and research the services of Ann Arbor SEO Companies.

Michigan SEO Group offers online marketing in Ann Arbor, MI and the surrounding communities. We perform search engine optimization, write digital content, and manage social media campaigns. Contact us today so we can begin creating a plan of attack for your SEO!

How to Evaluate Your Content When SEO Ranking Declines

Are you stumped as to why your content isn’t ranking highly on Google?

Would you like to learn how to refresh your content?

Keeping pace with Google’s ever-changing algorithms amid a surge of technological advancements is a challenging task. As Google refines its criteria, many established website owners are witnessing fluctuations in their traffic. While this can be disheartening, it’s important to recognize that improvements can be made by consistently evaluating your content and adapting to Google’s evolving standards. 

If you’re currently experiencing a drop in traffic, know that you’re not alone. Here are some factors to consider when evaluating the quality of your content: 

Is Your Content Original, Relevant, and Valuable?

When creating content, emphasize originality and relevance to stand out in the digital crowded landscape. Move beyond generic product listings and service descriptions and instead put focus on sharing experiences. 

Center your content around user experiences by writing about how consumers will feel when using your product or service, and shift to highlighting customer reviews and testimonials. This will humanize your content which is great for SEO and makes your material more appealing and engaging to your target audience. 

Boost Your Content with an Ann Arbor SEO Company 

If you’re seeking a competitive edge that will aid in improving your website’s standing on Google, consider seeking professional guidance and research the services of Ann Arbor SEO Companies. 

Michigan SEO Group offers online marketing in Ann Arbor, MI and the surrounding communities. We perform search engine optimization, write digital content, and manage social media campaigns. Contact us today so we can begin creating a plan of attack for your SEO! 

Five More Ways Reviews Help SEO

 How does leaving reviews help a business’s online presence?

Here are five more ways that reviews help small business SEO! (For the first five ways, see our previous blog, “Five Ways Reviews Help SEO.)

Local Pack Rankings

Positive reviews can help a business's position in the “local pack,” which is a set of local businesses that appear at the top of a search result. High-ranking businesses in the local pack are more likely to attract clicks.

Build Trust and Reputation

This is the companion to “user generated content.” Positive reviews build trust and credibility for a business. Search engines aim to provide users with helpful information, so they are more likely to promote a business that appears to be trusted by other users.

Increased Dwell Time and Engagement

The amount of time that a user spends on a business’s page is called “dwell time.” Reviews are an effective way of engaging readers, which means they are more likely to spend time interacting with your business page. Higher dwell time tells search engines that the content is relevant and valuable.

Mobile Search Impact

Many people perform searches on their smart phones or other mobile tech. Positive reviews can have a significant impact on mobile search rankings, as mobile search algorithms often prioritize local businesses with positive reviews.

Social Proof

This is the main function that people think of when writing or reading reviews. When users see that others have had a positive experience with a business, they are more likely to engage with that business, which influences all the previous points.

Get More Marketing Tips from a Local Michigan SEO Agency

Or better yet, let us help your business with SEO!

MSG is a local Michigan SEO agency run by real people who are excited to help you grow your business. For more information, call (877) 815-6974 or submit a contact form here. Or click here to read Google reviews from our happy clients!

Five Way Reviews Help SEO

Did you know that Google reviews can contribute to a business’s SEO?

Here are five ways that reviews help SEO:

Improved Local SEO

This one is pretty simple: positive reviews that contain relevant keywords can make a business appear more often in local search results.

Increased Click-Through Rates (CTRs)

Businesses with a lot of positive reviews are more likely to get clicks. More clicks equal a higher click-through rate, and a higher click-through rate improves your search engine ranking.

Keyword Relevance

Including keywords that are relevant to the business will make them show up more when those words are searched in Google. For example, “SEO Agency Michigan” and “Internet Marketing Company” are relevant keywords for Michigan SEO Group.

Fresh Content and Regular Updates

Google favors fresh, consistently-updated content. Since reviews are continuously updated over time, they are a strong source of fresh content. This in turn tells the search engine that the business is active.

User-Generated Content

This one goes hand-in-hand with “fresh content and regular updates.” Search engines often prioritize content created by users because it reflects real-world experiences, which contributes to the credibility of a business.

Get More Marketing Tips from a Local Michigan SEO Agency

Or better yet, let us help your business with SEO!

Michigan SEO Group is run by real people who are excited to help you grow your business. For more information, call (877) 815-6974 or submit a contact form here. Or click here to read Google reviews from our happy clients!

What are the Benefits of Working with a Small SEO Company?

What are the benefits of a small SEO company vs a mega corporation?

Our internet marketing team sets aside time every week for professional networking, which  develops relationships with other local businesses who care about you almost as much as we do. We make sure you’re referred to the right person to get the job done. In the rare case where MSG can't provide the service you need, we probably know someone who can. For example, our company works closely with a freelance photographers and videographers, and we frequently recommend them her to businesses that need compelling pictures.

Here’s the message we really want people know: MSG is run by real humans who really care, work hard, strive to be friendly and accommodating, and bust our butts to stay up on internet and tech developments. What does this all mean for our clients? It means you get to work with cool people, and have the best chance of reaching new prospects online!

Come Meet Your Local Ann Arbor SEO Agency!

It’s time to make the step towards an internet marketing company that cares about YOU. As a local Ann Arbor SEO agency, nothing is more important to us than your success, and the success of your business. But don’t take it from us; check out reviews from our happy clients! To get your online presence off the ground, submit a contact form or call (877) 815-6974!

Why Choose an SEO Company Over AI?

 How are real SEO companies different from built-in AI tools?

MSG is all about providing next-level, personalized SEO for our clients. We hear from people all the time who say, "I've been paying my SEO company for months, but they don't do what they say they're going to do, and they don't respond to my emails or calls." As a small company ourselves, we know how important it is to feel that you matter to the people you do business with. When you call our office, you'll speak to someone who knows your name and treats you like a person, rather than a number on a spreadsheet.

You’re a Real Person, so Choose a Real SEO Agency in Ann Arbor!

It’s time to make the step towards an internet marketing company that cares about YOU. As a local Ann Arbor SEO agency, nothing is more important to us than your success, and the success of your business. But don’t take it from us; check out reviews from our happy clients! To get your online presence off the ground, submit a contact form or call (877) 815-6974!

Artificial Intelligence in SEO

Curious about the new role of AI in SEO?

We haven’t forgotten about the latest up-and-coming player on the SEO field. This double-edged sword is only going to get bigger, so it’s important to take it into account. There is still much debate over the ethics of using AI bots such as ChatGPT in content creation, but regardless of that, AI is already working behind the scenes in the SEO process. Aragon Research explains it like this: “In 2024, we can anticipate further integration of AI technologies in SEO strategies, offering more precise targeting, personalized content recommendations, and enhanced user satisfaction.”

There’s an important distinction to make here: AI is not replacing SEO, or rendering it obsolete; it’s being integrated into the process. Customizing user experience to show relevant content means that the content still needs to exist, which brings us back to the importance of quality, original content for visibility. 

If you’d like to learn more about the role of AI writing, read our article on the subject here.

Get Original Content from an SEO Company from Ann Arbor, Michigan

Looking for an SEO company that doesn’t rely on AI?

Whether you’re specifically looking for SEO companies near Ann Arbor, Michigan, or you just need a company who cares about your results, Michigan SEO Group can help! The online nature of our website, social media, and SEO services means that we can help your business no matter where you are. But don’t take it from us, click here to read Google reviews from our happy clients.

To get started, call (877) 815-6974 or submit a contact form here.

The Relevance of SEO in 2024

Wondering if SEO is still relevant in 2024?

You may think that we’re a little biased towards that question, but don’t worry, we actually did the research to make sure we’re not out of date. The TLDR answer is: yes! As long as there are search engines (Google, Bing, Edge, etc.), SEO will always be a vital tool for website visibility.

Aragon Research has this to say on the topic: “In 2024, we anticipate a surge in the importance of multimedia content, including videos and interactive elements. Search engines will likely reward websites that engage users with diverse and valuable content.” This is to say, SEO is more than just keywords. Quality content is the driving force behind good SEO, and as we go into the new year, high-quality, diverse content will be more important than ever. 

Diamond Media Solutions says something similar: “The relevance of SEO in 2024 is not just about keywords but a more holistic approach to online content. Keywords, while fundamental, are just one part of the story.” Even just ten years ago, a website could gain solid visibility from a heavy smattering of keywords with a side of content. Nowadays, as the internet continues to grow and change, SEO techniques grow and change along with it. This means that while spamming keywords doesn’t cut it anymore, the importance of SEO hasn’t diminished—its priorities have simply evolved. Given that this evolution means good SEO practice prioritizes original educational content for website viewers, we would say this is a pretty good thing!

Boost Your Business with an SEO Company from Ann Arbor, Michigan

Want to give your business a digital edge in 2024?

Whether you’re specifically looking for SEO companies near Ann Arbor, Michigan, or you just need a company who cares about your results, Michigan SEO Group can help! The online nature of our website, social media, and SEO services means that we can help your business no matter where you are. But don’t take it from us, click here to read Google reviews from our happy clients.

To get started, call (877) 815-6974 or submit a contact form here.