Friday, March 15, 2024

Five More Ways Reviews Help SEO

 How does leaving reviews help a business’s online presence?

Here are five more ways that reviews help small business SEO! (For the first five ways, see our previous blog, “Five Ways Reviews Help SEO.)

Local Pack Rankings

Positive reviews can help a business's position in the “local pack,” which is a set of local businesses that appear at the top of a search result. High-ranking businesses in the local pack are more likely to attract clicks.

Build Trust and Reputation

This is the companion to “user generated content.” Positive reviews build trust and credibility for a business. Search engines aim to provide users with helpful information, so they are more likely to promote a business that appears to be trusted by other users.

Increased Dwell Time and Engagement

The amount of time that a user spends on a business’s page is called “dwell time.” Reviews are an effective way of engaging readers, which means they are more likely to spend time interacting with your business page. Higher dwell time tells search engines that the content is relevant and valuable.

Mobile Search Impact

Many people perform searches on their smart phones or other mobile tech. Positive reviews can have a significant impact on mobile search rankings, as mobile search algorithms often prioritize local businesses with positive reviews.

Social Proof

This is the main function that people think of when writing or reading reviews. When users see that others have had a positive experience with a business, they are more likely to engage with that business, which influences all the previous points.

Get More Marketing Tips from a Local Michigan SEO Agency

Or better yet, let us help your business with SEO!

MSG is a local Michigan SEO agency run by real people who are excited to help you grow your business. For more information, call (877) 815-6974 or submit a contact form here. Or click here to read Google reviews from our happy clients!

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