How does leaving reviews help a business’s online presence?
Here are five more ways that reviews help small business SEO! (For the first five ways, see our previous blog, “Five Ways Reviews Help SEO.)
Local Pack Rankings
Positive reviews can help
a business's position in the “local pack,” which is a set of local businesses that
appear at the top of a search result. High-ranking businesses in the local pack
are more likely to attract clicks.
Build Trust and Reputation
This is the companion to
“user generated content.” Positive reviews build trust and credibility for a
business. Search engines aim to provide users with helpful information, so they
are more likely to promote a business that appears to be trusted by other
users.
Increased Dwell Time and
Engagement
The amount of time that a
user spends on a business’s page is called “dwell time.” Reviews are an
effective way of engaging readers, which means they are more likely to spend
time interacting with your business page. Higher dwell time tells search engines that
the content is relevant and valuable.
Mobile Search Impact
Many people perform
searches on their smart phones or other mobile tech. Positive reviews can have
a significant impact on mobile search rankings, as mobile search algorithms
often prioritize local businesses with positive reviews.
Social Proof
This is the
main function that people think of when writing or reading reviews. When users see that others have had a
positive experience with a business, they are more likely to engage with that
business, which influences all the previous points.
Get More Marketing Tips from a Local Michigan SEO Agency
Or better yet, let us help your business with SEO!
No comments:
Post a Comment