SEO Tactics to Try in 2022

Is your website not getting enough engagement?

Want to gain an edge on your competitors?

Search Engine Optimization is vital for businesses trying to attract new customers to their websites. Good SEO will put your site in front of more consumers and can drastically improve the number of leads you receive. The following trends are what we see dominating SEO in 2022. Understanding these and acting accordingly may prove to be very beneficial for your business:

• Long-form content – written content over 2,000 words gets more visibility than shorter content

• Mobile-friendliness – don’t deter customers with a poorly designed mobile site

• Video – a fresh way to reach consumers
  

Best SEO Techniques Michigan

Proper SEO is a marathon – not a sprint. It takes time to do correctly and to see lasting results. Good SEO starts with the website – if it’s not built correctly, if the linking structure is off, if plugins break and aren’t maintained, your website’s Google search rankings can be downgraded and you may not even know it! If you’re tired of being on Page 2 – we can help get you to Page 1. With our website design team and internet marketing experts, we’ll create and execute a plan designed to improve your business’ online presence and move you up in search results. Contact us today for the Best SEO in Ann Arbor!

Emerging Trends in Social Media

The social media landscape is constantly evolving, and it's important for your business to stay on top of the latest trends. Creating interesting content that stays relevant in the eyes of consumers can be difficult. Going into 2022, we expect the following to be at the forefront of our industry: 

1. Increase in shopping directly on social platforms
2. More short-form, easily digestible content
3. Emphasis on user-generated content

Social Media Management Ann Arbor, Michigan

At Michigan SEO Group we help businesses like yours thrive by providing highly effective online marketing. From search engine optimization to website design to social media management – we utilize the best SEO techniques to ensure that your business ranks in Google search results. Call us at a 877-815-6974 for a free website consultation!

Social Media Still on the Rise in 2022

Want to improve your business’ social media following?

The social media landscape is constantly evolving, and it's important for your business to stay on top of the latest trends. Creating interesting content that stays relevant in the eyes of consumers can be difficult. Going into 2022, we expect the following to be at the forefront of our industry: 

People are using social media more than ever before, and we expect usage numbers to keep rising in the next year. According to SproutSocial, every generation, from Gen Z to Baby Boomers, saw at least a 50% increase in social media usage over the past year. Access to social media is more widespread now than ever, and it’s not go
ing away anytime soon.

Social Media Management Ann Arbor, Michigan

At Michigan SEO Group we help businesses like yours thrive by providing highly effective online marketing. From search engine optimization to website design to social media management – we utilize the best SEO techniques to ensure that your business ranks in Google search results. Call us at a 877-815-6974 for a free website consultation!

2021 Website Design Highlights

Web design is very important to the success of a website’s performance. Having a website that’s user-friendly and aesthetically pleasing will keep customers on your site longer. In a year when online presence became even more vital to company success, check out what we had to say about website design. 

How To Create a Modern Website

Redesigning your website can be a daunting task. You may be comfortable with your current site. You may not want your customers to be thrown off by a new look. Luckily, it sometimes takes only takes a few steps to update your site and give your customers a better experience. A mobile-friendly layout, minimalistic design, and a uniform color palette are just a few things you can do to modernize your site.

Dark Mode and Web Design

More and more internet users across the globe are opting to use dark mode on their devices, a setting that turns white backgrounds to black and turns black text to white. It’s a more comfortable viewing experience, especially on tablets and cellphones, and it doesn’t affect your SEO rank!

Website Design Ann Arbor

We put real-world strategies to work for your business. Our custom, human-friendly websites, quality content, social media management, and best SEO practices make your digital presence more than just a website. It’s an extension of your business, your values, and the people that make your business rock. 

Website Design Year in Review

Web design is very important to the success of a website’s performance. Having a website that’s user-friendly and aesthetically pleasing will keep customers on your site longer. In a year when online presence became even more vital to company success, check out what we had to say about website design. 

Crucial Tips for Any Business’s Web Design

Studies have shown that users form their first impression of a website in just 0.05 seconds! (researchgate.net) Good web design is absolutely critical to establishing your business as reputable and trustworthy. Like creating a positive impression in a conversation, you want your web visitors to see a professional-looking site that clearly shows what you’re about. Making your pages easy to navigate, visually pleasing, and filled with useful content will help users form a positive opinion of you and often boost your sales in the process! 

What’s So Important About Page Views?

Page views, sessions, and source are just three of many ways to measure your website’s impact on your business. With the right metrics in hand, you can determine if adjustments need to be made in your SEO, content, website design or social media. It’s not enough to just build a website and hope for the best. Your web presence needs a strategy to grow. 

Web Design Trends to Watch (or Avoid) in 2021

Big typography, micro-interactions, interactive scrolling, mismatched and unique design elements were all popular for 2021. We love artistic, unique design elements that add personality to your site! But a good rule of thumb is to use them in moderation to enhance your brand. Too much of a good thing can:

• Create confusion about your message 
• Look spammy
• Make you website or social media hard to navigate
• Take focus away from your product or service
• Suggest that you don’t know your target audience

Website Design Ann Arbor

We put real-world strategies to work for your business. Our custom, human-friendly websites, quality content, social media management, and best SEO practices make your digital presence more than just a website. It’s an extension of your business, your values, and the people that make your business rock. If your business is looking for web design in Ann Arbor, contact Michigan SEO Group for a free consultation.

Does Dark Mode Affect Your SEO Ranking?

More and more internet users across the globe are opting to use dark mode on their devices, a setting that turns white backgrounds to black and turns black text to white. It’s a more comfortable viewing experience, especially on tablets and cellphones. But does dark mode compatibility affect your best practices for SEO and ranking

Dark mode currently doesn’t affect how Google’s search algorithm crawls your website. It’s a setting within your website’s CSS and that doesn’t effect how Google and other search engines index your website. However, something to consider is your website’s bounce rate. A lot of internet traffic comes from tablets and cell phones during the morning and evening. This means dark mode is likely to be on to put less stress on the eyes. Making your website dark mode compatible may be something to consider to help potential new customers enjoy your website.

Michigan SEO Group – Best SEO Practices and Web Design in Ann Arbor, MI.
Dark mode is a growing trend. With search dramatically moving towards mobile devices, you need to consider how mobile-friendly your website is. Dark mode is a popular growing setting that makes it easier for people to read website content in darker rooms – so it’s something to consider enabling. 
 
To find out if your website is compliant with the best SEO practices, contact us or give us a call at 877-815-6974 for a free web design analysis!

How Dark Mode Creates a More User-Friendly Experience

More and more internet users across the globe are opting to use dark mode on their devices, a setting that turns white backgrounds to black and turns black text to white. It’s a more comfortable viewing experience, especially on tablets and cellphones.

Looking at our clients' analytics we regularly see a spike in activity in the early bedtime hours where people presumably are viewing websites in low light conditions. How we choose images, website design layout, font, colors - all of that is a consideration for the viewer to make the website an enjoyable experience. If dark mode is the next big settings trend, it's something you may want to consider. 

When dark mode is employed, less power is used to brighten the screen. In light mode, the screen relies heavily on white pixels, using more energy and battery power. According to a report done by XDA Developers, dark mode can save battery usage up to 63%.

Michigan SEO Group – Best SEO Practices and Web Design in Ann Arbor, MI.

Dark mode is a growing trend. With search dramatically moving towards mobile devices, you need to consider how mobile-friendly your website is. Dark mode is a popular growing setting that makes it easier for people to read website content in darker rooms – so it’s something to consider enabling. 

To find out if your website is compliant with the best SEO practices, contact us or give us a call at 877-815-6974 for a free web design analysis!