How Can Your Business Take Advantage of Social Media?

 

The average social media user spends over 2 hours per day using messaging and social networks. How can your business best take advantage of that? 

The long version of the answer depends on your product or service, your customer base, and other factors unique to your business. But, some principles are universal – like these four tips that can strengthen any business’s social media game:

• Know your audience
• Make a content plan
• Encourage engagement
• Provide value

Want to learn more? Visit our website!

Should You Promote Your Business on Social Media?

Should you be promoting your business on social media? We think so!

According to Oberlo, 3.78 billion people worldwide (about 48% of the world’s population) use social media for social connection, news, sharing of information, and entertainment. Are your dream clients among them? With numbers like that, chances are good!

The statistics support it, and we agree. Using social media for your business is a smart way to:

• Promote your business on a small budget
• Develop a relationship with your customers
• Inspire brand loyalty

When the average social media user spends over 2 hours per day using messaging and social networks, how can you pass up the chance to connect with them?

Learn more about how to promote your business through social media on our website.

Marketing Tips You Can't Afford to Ignore!

What would it take to double, triple, or 10X your business? If you’re thinking you’d need to offer more discounts or throw a lot of money at a big marketing agency, you’re about to be pleasantly surprised. There’s a better way for small businesses, and it’s certainly more affordable.

To sum it up: hard work driven by solid principles and a clear mission helps you see better results, faster. 

Nick Suino, co-founder of Michigan SEO Group, recommends consistently following these five principles:

1. It’s not about you!
2. Don’t “we” all over yourself
3. Be relentlessly authentic and abundant
4. It’s not branding – give real value and make genuine offers
5. Trust the process 

Why trust Nick? Because he’s successfully implemented them in his own business and helped dozens of other business owners do the same.

Read more about Nick’s principles on our website!

5 Often Ignored Marketing Principles

Most of us think we understand how marketing works – tell people what you do, throw in a few words like “trust” and “experience,” offer a discount, and voila! you’re making money. Right?

Wrong. That’s simply not how it works for small businesses and local service providers trying to reach customers online. 

Nick Suino, co-founder of Michigan SEO Group and author or co-author of many books, has helped dozens of businesses reach and surpass their goals since 2006 following these five principles: 

1. It’s not about you!
2. Don’t “we” all over yourself
3. Be relentlessly authentic and abundant
4. It’s not branding – give real value and make genuine offers
5. Trust the process 

Nick recently explained those principles in Chelsea, Michigan’s The Sun Times News, where he occasionally shares his marketing expertise. 

For more about Nick’s principles for marketing success, visit our website!

Should You Follow Website Design Trends?

Website design can be time-consuming and expensive – whether you pay a designer or do it yourself. Especially if you update it frequently. Are you wondering if the time and money you spend staying on-trend can be put to better use in your business? 

Trends predicted for 2021 web design and social media are leaning towards flashier, more creative designs. The question is: what do they say about your business? 

Following the trends isn’t always best for your company. At MSG, we believe a solid website designed for your brand is always on-trend.

Contact us for a free website analysis or give us a call at 877-815-6974.

Learn more on our website!

Are Those Website Design Trends Right for You?

We love artistic, unique design elements that add personality to your website design! But a good rule of thumb is to use them in moderation to enhance your brand. 

Too much of a good thing can:

• Create confusion about your message 
• Look spammy
• Make you website or social media hard to navigate
• Take focus away from your product or service
• Suggest that you don’t know your target audience

We put real-world strategies to work for your business, designing and building custom, human-friendly websites that tell your unique story. 

Contact us for a free website analysis or give us a call at 877-815-6974.

Learn more on our website!

Which Website Analytics Are Best?

There are a number of web analytics tools on the market today, tracking data like traffic, conversions, and clicks. There are so many ways to track and measure website performance that it can be overwhelming. Google Analytics, for example, tracks over 200 metrics. 

With so much data available, it can be hard to know where to start or what metrics mean the most to your business goals. 

For a business owner new to e-business, a good strategy is to start with a few basics like Page Views and Sessions.

Learn more on our website!