The Truth About Online Marketing!

When online marketing is done properly, you can kick it up to a whole new level. Today we’re gonna remind you of one of the most important – and most often ignored – “musts” of reaching your potential clients with a compelling message: make it about them!

Don’t WE all over yourself!

Your customers have needs and problems that you can solve in your own unique way. The road to your success is paved with pages of online content that address their needs and problems... not necessarily your qualifications. It doesn’t seem to matter how much data is out there showing that marketing works better when it describes a solution from the customer’s point of view, businesses (and even a lot of “professional” marketers) keep advertising with “WE are great, just ask us!”

Your content should be customer-centered – make sure what your posts are about them! Here’s a helpful way to get started down the right path – when you sit down to write content, ask yourself:

“What are the pains and problems of my potential customers that I can solve?”

After you have your list, identify a few of the top problems and imagine what a happy customer would say to someone after you solve them. Write it in their words, not yours.

To learn more about the truth about online marketing and website design in Ann Arbor, sign up for our Black Belt SEO Tips & News!

How Will the New Adwords Format Affect Engagement?

Here is the real deal from your friendly black belt SEO experts at Michigan SEO Group:

How will this affect engagement?

Higher Click Through Rate! In theory, more information will allow you to tailor your ads to better appeal to the right customers, giving you a higher click through rate.

Better engagement! Those visitors who read your longer ads should have a better idea of what you offer. That means more of them should stay longer, leading to great awareness, leads, and sale. Keep in mind, however, there will always be a percentage of web visitors who click without reading carefully. They’ll click away quickly ... so you aren’t ever likely to see a zero bounce rate.

To learn more about how the new Adwords format will affect you, sign up for our Black Belt SEO Tips & News! 

Facebook Advertising: It's as Easy as 1, 2, 3!

We’ve worked with a lot of great clients over the years. But for some, the concern about paying for online ads can be significant. We’ve listened, and some of the issues clients have mentioned to us are things like:

“Will I be able to actually reach potential customers?”
“Can I tell if the ads are actually working?”

Or sometimes just really simple questions like:

“How can I be sure not to spend too much?”

Concerns about Whether Pay-Per-Click Works?

Many of the clients who joined us started out with these worries or other concerns about starting to use pay-per-click ads. Our guess is that it would be helpful if you could have some reassurances so you could make sure the risk is minimized and your chances of success are maximized.


To learn more about SEO Ann Arbor's Facebook Advertising success stories and how we can help you, visit seoannarbor.com. 

Want More Business Next Season? Get Started Now!

Is your business seasonal?

Are there peaks and valleys in the demand for your products or services?

Do you sometimes wish next season would be better than this one?

Do you secretly wonder if your website design is helping or hurting you this holiday season?

These variations or changes in demand are pretty common in the businesses we work with. We get a few calls each month from potential clients who say, "this year (or season, or product cycle) is just not as good as I hoped it would be!" We spend some time digging in, getting to know what they do, and we often check out what kind of competition they have on the internet.

The most savvy clients understand that it takes time to build your online presence so that it's firing on all cylinders when the demand is there. In fact, most clients probably understand that, but it's top of mind when the season is happening and they're not getting the business they want.

The problem come when they call us and say, "I need a new website right away!" Or, "I need a powerful social media presence today!" 

Sadly, it just doesn't work that way. If we get a call from a potential client in the middle of construction season hoping we can get them a ton of business immediately, we often have to let them down gently. We offer to do everything we can, but we simply can't guarantee overnight success. Website design takes time. Claiming blogs and social media platforms, then building a robust presence there, takes time. There is so much competition for most topics on the internet that it takes time to show Google that you're worth paying attention to.

And even after we've launched their new website design and all the associated platforms, it can take time to steer the ship ... to understand how people are searching for products and services like theirs and make the appropriate adjustments to the content and keywords.

We love helping people succeed, and when all the pieces are in place our work can make a profound difference to the awareness and leads that come in. But the real answer to "when is the best time to prepare my internet presence for next season?" is almost always, "right now!"

That way, we can work with you to make sure we're helping you get yourself out there, authentically and abundantly, so when the demand happens again, you're the one people look to for answers!

We Love Our Clients - Muller Law Firm!

Are you searching for a bill collector in Michigan?
 

Are you having trouble getting your invoices paid? 

Is your business in trouble because of clients not paying their invoices?

We recommend Muller, Muller, Richmond, Harms & Myers, P.C.! Their collection firm was built on the values of integrity, fairness, honesty and respect. As one of Michigan’s leading collections firms, their attorneys have successfully handled debt collection in Michigan involving everything from retail to business debts and from the simplest to the most complex post judgment recoveries. 

Muller Law Firm can help you and your business get back on track and stop wasting time tracking down debtors. They handle all debt collection services for all industries, including:

1.    Manufacturing
2.    Financial services
3.    Insurance
4.    Advertising
5.    Information technology
6.    Communications — including line and equipment destruction cases
7.    Lenders of all types — secured and unsecured
8.    Credit grantors

Hire The Best Bill Collectors in Michigan! 

If you’re starting to think you won’t get paid at all, it’s time to hire a billcollector in Michigan to help! They’ll spend time tracking down your debtors to make sure you get paid so you don’t have to!

For more than five decades, the law firm of Muller, Muller, Richmond, Harms & Myers, P.C., has been servicing clients from all around the world. Contact them today to find out how they can help you!

We Love Our Clients - Hillside Terrace Retirement Community

Hillside Terrace Offers Affordable Memory Care in Ann Arbor!

Do you have concerns about your parents living by themselves?

Are you looking for a home away from home for your loved one who’s suffering from Alzheimer’s?

Are you searching for a nurturing and caring facility?

We recommend Hillside Terrace Retirement Community! They provide long term care, independent living, assisted living, and memory care in Ann Arbor. It can be a difficult choice to make the decision to put a loved one in a long-term care facility. With the guilt you may feel, it helps to know that you’re putting your family member in good hands.

What Can Hillside Terrace Offer You That Other Facilities For Memory Care in Ann Arbor Can’t?

When it comes to choosing an attractive, affordable senior living option for yourself or someone you care about, you want something special: quality services, a vibrant, friendly atmosphere and attentive, courteous staff. Hillside Terrace is all this and more!

Hillside Terrace is owned and operated by the Litz family, Nanya, Vic, Trey, Amanda and the family dogs. They bring together residents and staff with spirit, energy, warmth and compassion as only family can do!

Looking For More?

For more information about memory care in Ann Arbor offered at Hillside Terrace, visit HillsideTerrace.net, or fill out their contact form here! They’re focused on holistically improving and maintaining the well-being of their residents through promoting independence, a stimulating environment, and building rapport. Schedule a tour today!

SEO Ann Arbor Loves Working with Wilderness Construction!

 

Wilderness Construction Inc. is a construction and home contractor business serving Ann Arbor and the surrounding communities. They have completed over 1000 projects throughout Washtenaw County since 1999!

At Wilderness, their knowledgeable technicians believe that any area of your home can be transformed into a space that is functional and that will impress your family and friends.

  

The licensed contractors at Wilderness provide a variety of services including:

·      Window replacement

·      New siding installation

·      Hardwood floor installation

·      Roof repair and replacement

·      Kitchen remodeling

·      Bathroom Remodeling

·      Sunroom remodeling

·      Decks/patio building and repair

·      Garage door installation

·      Entry door installation and replacement

·      Sliding glass door installation

Wilderness starts every project with an on-site interview and meeting to discuss your ideas and vision for your project. Afterwards, they will put together a budget and proposal and assign a project manager to help you get the ball rolling on your project.

If you’re looking to start a project involving roof repair, entry doors, kitchen and bathroom remodeling, or window replacement in Ann Arbor, contact Wilderness Construction today!