Website Design Year in Review

Web design is very important to the success of a website’s performance. Having a website that’s user-friendly and aesthetically pleasing will keep customers on your site longer. In a year when online presence became even more vital to company success, check out what we had to say about website design. 

Crucial Tips for Any Business’s Web Design

Studies have shown that users form their first impression of a website in just 0.05 seconds! (researchgate.net) Good web design is absolutely critical to establishing your business as reputable and trustworthy. Like creating a positive impression in a conversation, you want your web visitors to see a professional-looking site that clearly shows what you’re about. Making your pages easy to navigate, visually pleasing, and filled with useful content will help users form a positive opinion of you and often boost your sales in the process! 

What’s So Important About Page Views?

Page views, sessions, and source are just three of many ways to measure your website’s impact on your business. With the right metrics in hand, you can determine if adjustments need to be made in your SEO, content, website design or social media. It’s not enough to just build a website and hope for the best. Your web presence needs a strategy to grow. 

Web Design Trends to Watch (or Avoid) in 2021

Big typography, micro-interactions, interactive scrolling, mismatched and unique design elements were all popular for 2021. We love artistic, unique design elements that add personality to your site! But a good rule of thumb is to use them in moderation to enhance your brand. Too much of a good thing can:

• Create confusion about your message 
• Look spammy
• Make you website or social media hard to navigate
• Take focus away from your product or service
• Suggest that you don’t know your target audience

Website Design Ann Arbor

We put real-world strategies to work for your business. Our custom, human-friendly websites, quality content, social media management, and best SEO practices make your digital presence more than just a website. It’s an extension of your business, your values, and the people that make your business rock. If your business is looking for web design in Ann Arbor, contact Michigan SEO Group for a free consultation.

Does Dark Mode Affect Your SEO Ranking?

More and more internet users across the globe are opting to use dark mode on their devices, a setting that turns white backgrounds to black and turns black text to white. It’s a more comfortable viewing experience, especially on tablets and cellphones. But does dark mode compatibility affect your best practices for SEO and ranking

Dark mode currently doesn’t affect how Google’s search algorithm crawls your website. It’s a setting within your website’s CSS and that doesn’t effect how Google and other search engines index your website. However, something to consider is your website’s bounce rate. A lot of internet traffic comes from tablets and cell phones during the morning and evening. This means dark mode is likely to be on to put less stress on the eyes. Making your website dark mode compatible may be something to consider to help potential new customers enjoy your website.

Michigan SEO Group – Best SEO Practices and Web Design in Ann Arbor, MI.
Dark mode is a growing trend. With search dramatically moving towards mobile devices, you need to consider how mobile-friendly your website is. Dark mode is a popular growing setting that makes it easier for people to read website content in darker rooms – so it’s something to consider enabling. 
 
To find out if your website is compliant with the best SEO practices, contact us or give us a call at 877-815-6974 for a free web design analysis!

How Dark Mode Creates a More User-Friendly Experience

More and more internet users across the globe are opting to use dark mode on their devices, a setting that turns white backgrounds to black and turns black text to white. It’s a more comfortable viewing experience, especially on tablets and cellphones.

Looking at our clients' analytics we regularly see a spike in activity in the early bedtime hours where people presumably are viewing websites in low light conditions. How we choose images, website design layout, font, colors - all of that is a consideration for the viewer to make the website an enjoyable experience. If dark mode is the next big settings trend, it's something you may want to consider. 

When dark mode is employed, less power is used to brighten the screen. In light mode, the screen relies heavily on white pixels, using more energy and battery power. According to a report done by XDA Developers, dark mode can save battery usage up to 63%.

Michigan SEO Group – Best SEO Practices and Web Design in Ann Arbor, MI.

Dark mode is a growing trend. With search dramatically moving towards mobile devices, you need to consider how mobile-friendly your website is. Dark mode is a popular growing setting that makes it easier for people to read website content in darker rooms – so it’s something to consider enabling. 

To find out if your website is compliant with the best SEO practices, contact us or give us a call at 877-815-6974 for a free web design analysis!

What is the Holy Grail of SEO?

“Four-in-one” keyword optimization is the holy grail of SEO. This includes optimizing your page title, URL, headers, and body text with what the keyword the page is about. If you don’t continuously and accurately optimize your web pages for the things your potential clients are searching for, your competition will show up higher than you in Google search results and likely get more online awareness, leads and sales. 

As one of the premier internet marketing companies in Michigan, we have over 15 years of experience in designing fast, modern websites that serve clients and drive more leads. If you want to learn more, you can also reach us at 877-815-6974, or by email at info@michiganseogroup.com to arrange a time to meet or to answer your questions. We would love to discuss your goals and talk about how our team of SEO professionals might be able to help.

Five SEO Tips You Can't Live Without

Not seeing the results you want?

Need help showing up on Page one?

Not sure where to start?

Follow these simple tips for SEO, and you’ll be on your way to success!

1. Find the best keywords!
2. Check your successful competitors!
3. Add keyword rich content!
4. Make sure you “four-in-one” keyword optimize.
5. Be sure to use title and ALT attribute

Learn more here! 

As one of the premier internet marketing companies in Michigan, we have over 15 years of experience in designing fast, modern websites that serve clients and drive more leads. If you want to learn more, you can also reach us at 877-815-6974, or by email at info@michiganseogroup.com to arrange a time to meet or to answer your questions. We would love to discuss your goals and talk about how our team of SEO professionals might be able to help.

Simple Steps to Increasing Your Website’s Speed

Speed is an important factor when Google ranks your website. A slow website can not only negatively affect your search position and customer experience, but can also make your website harder to find.

One thing you can do to improve your website’s speed is to give your website a semi-flat design. What does semi-flat design mean? According to Hubspot, “a flat design is any element that doesn’t include or give the perception of three dimensions, such as shadows. Not only is flat design easier for users to comprehend, but it can also load more quickly on websites without complicated or overly-technical elements.” If your website loads slowly or your design is hard to comprehend, consider a semi-flat website design. 

Adopting a responsive, mobile friendly layout is another way to ensure your website won’t slow down your visitors. Statista says that 54.8 percent of internet use is done with mobile devices. With so many people using their phones to browse the internet, designing a mobile friendly layout shouldn’t be overlooked. Adapting to different screen sizes can ensure compatibility across many different devices. A cluttered layout will turn off prospective clients, so it’s important to keep things simple and well organized. 

As one of the premier internet marketing companies in Michigan, we have over 15 years of experience in designing fast, modern websites that serve clients and drive more leads. If you want to learn more, you can also reach us at 877-815-6974, or by email at info@michiganseogroup.com to arrange a time to meet or to answer your questions.

We would love to discuss your goals and talk about how our team of SEO professionals might be able able to help.

The Best New Trends in Web Design

 

Is your website looking outdated?

Want more visitors on your website?

Digital marketing trends can be tough to keep up with. However, keeping your website looking fresh and modern is one important to success. A better user experience can lead to more leads, customers, and sales for your business.

Employing a minimalist design is a great way to create a visually pleasing experience for your visitors.  Using white space effectively and keeping uniform, simple colors and typographies across your site are helpful changes to consider.

Hero images are large banner pictures or graphics that appear at the top of your website’s homepage. They can grab the attention of your viewers quickly and instantly improve the first impression of your site.

Following these tips when creating a website will help you attract customers and keep them on your site longer. 

As one of the premier internet marketing companies in Michigan, we have over 15 years of experience in designing fast, modern websites that serve clients and drive more leads. If you want to learn more, you can also reach us at 877-815-6974, or by email at info@michiganseogroup.com to arrange a time to meet or to answer your questions. We would love to discuss your goals and talk about how our team of SEO professionals might be able able to help.