The Real Value of Brand Trust

We all know the benefits in leads and conversions a well-designed website can have.

But good website design goes beyond these well-known benefits.

A key distinction to draw is between brand awareness and brand authority. It’s simple enough—awareness is how many consumers have heard of your brand. Within the consumers who are aware of your brand, you have to consider how much they trust it. That’s brand authority.

There’s no simple way to earn brand trust and authority. After all, it’s something your customers have to give YOU! 

If you’re interested in reading more about building brand trust, check out this great article!

What You Can Do During COVID-19

Focus on Serving Your Existing Customers and Markets

People tend to take fewer risks in times of uncertainty, and unfortunately this may mean lower conversion rates for the next few weeks or months.

If you’re struggling to generate leads and conversions, ask yourself what you can do to better serve your existing customers and markets.

Know who your customers are and what they love about you. Focus on drilling down within the niche you’ve created.

If these tips were helpful, keep reading about what you can do during COVID-19 on our website!

Taking the Best Photos for Instagram

If you have your business on Instagram, your posts have to look good! Check out these quick and easy tips for professional-looking Instagram photos:

-Use contrast! Contrasting colors create a strong impression.

-Use negative space. Remember that the space around the subject of your photo is often as important as the subject itself! Using negative space properly can make an otherwise simple image pop!

-Keep it clean and focus on one object. Keep in mind how people view Instagram: on mobile devices. The screen is tiny, and your post shouldn’t be cluttered with detail.

-Follow the rule of thirds. Imagine your picture is a 3 x 3 grid. Try to place objects of interest at the intersections of that grid. It might be unintuitive, but placing something right in the middle doesn’t quite catch the eye like these “power points” do.

Find out more about how social media can grow your Michigan business!

Growing Your Business With Social Media in Michigan!

Getting your business set up on Instagram? Check out these suggestions for your social media posts!

Motivational: Take the time to brighten your followers’ day! Show them that you’re not all business, and that your brand has positive values.

Educational: You don’t always have to be selling to your customer! Maybe you’re a small brewery—post some facts about how beer is made! Or maybe you’re a café—people love knowing about where their coffee comes from. You get the idea!

Employee Engagement: Congratulate an employee on a job well done! Maybe someone in the workplace is having a major life event—use this as an opportunity to celebrate and show a human side to your followers!

Behind the scenes: People love to see how things are made! Giving followers a peak behind the curtain drives engagement and gets people excited about your brand. 

Holidays and Events: There’s a day for everything! Take advantage of funny, off-the-wall holidays like National Cupcake Day or National Love Your Pet Day to reach out to your customers!

Read more about what social media and Michigan SEO Group can do for your online presence!

Is Your Business' SEO Ready for 2020?

Time and effort is what moves your business to Page One of Google - it's not magic.

 

If your business reaches the top of Page One, you’re setting the gold standard. If you’re not on Page One – don’t lose hope! Most businesses don’t go the extra mile with their SEO efforts. A few changes will make all the difference and get you results.

To reach the top of Google you need new keyword-driven content. You need to have a social media presence. You need to make sure your Google My Business profile is thoroughly filled out and optimized. While there are intricacies about how to do those steps – they’re the basis for a well-rounded SEO campaign.

Click to learn how search engine optimization helps your business.

Michigan SEO Group - Ann Arbor
Michigan Search Engine Optimization Solutions

Is your website working for your busiess, or against it?

Are you struggling to get leads through your company’s website?

Have you noticed traffic to your website slowing down or stopping altogether?

 

Website Design for Ann Arbor Businesses

Having a robust marketing campaign is one of the hardest things for companies to do consistently, continually, and thoroughly. If you think your marketing campaign is well executed but the numbers still aren’t adding up, your website design could be part of what’s holding you back!

Think of it this way: people searching for your business on the internet are searching much like they would for a regular brick and mortar business. Imagine walking into a store and seeing all their outdated equipment, messy office spaces and unorganized shelves and racks. Would you still shop there? Probably not!

Your website is can have a similar effect on potential shoppers. Your website represents your business, and you want it to be clean, aesthetically pleasing, organized, and useful. This will not only help current customers keep coming back to you, but it will draw in potential customers and clients, too.

Click to learn more about how website design can have an effect on your marketing campaign 

Michigan SEO Group
Website Design for Ann Arbor Businesses

Take a Deep Dive & Optimize Your Website for Best SEO Results

Is Your SEO Stuck In The Mud?

Trying to get the best SEO for your Ann Arbor Business?

It's time to take a deep dive in your website and optimize all of your pages! 

 

Best SEO in Ann Arbor, MI

There are some simple deep dive SEO techniques you can implement to help move the needle.

Make sure you do the following:

1. Link Your Social Media Accounts.
2. Keyword Optimize Your Images.
3. Quote and Link to Google or Facebook Reviews.
4. Embed your business’ Google Map on every page.

SEO is a long game. Results don’t always come over night needing frequent consistent effort. But if you make the effort you will get results.

Click Here to learn more about best SEO for Ann Arbor businesses.

Michigan SEO Group
Best SEO in Ann Arbor, MI