Internet Marketing Secrets - What You Do Very, Very Well

What Do You Do Very, Very Well?

Before you start working to build your internet presence, it's so important to make sure you know what it is that you do very, very well. When you say it out loud, it sounds silly, but we've worked with so many clients who have never taken the time to really narrow down what they're best at, what they most enjoy, where they make the most difference, and where they make the most profit. As a result, not only does their internet marketing lack focus, not only are they wasting a lot of money on their pay-per-click marketing, but often their businesses struggle as well!

Learn more about narrowing down your online marketing to focus on what you do best with this article.

Internet Marketing Secrets - Use Pay-Per-Click Marketing? Absolutely!

What is Pay-Per-Click Marketing?

Pay-Per-Click marketing is pretty much what it sounds like - you pay a marketing service each time a visitor clicks on a link to your website. The biggest player is Google's Adwords program, but there are others, with Facebook paid ads running a close second. You set up a campaign, select some initial keywords, and write one or more ads that tell potential customers what you offer. Other than a few high-dollar categories like legal services, real estate, and some home improvement categories, most clicks will cost you very little.

Visit our website to learn more about pay-per-click marketing!

Internet Marketing Secrets - The Sweet Spot!

What's one thing every business should know about internet marketing? The sweet spot!

What's the Sweet Spot in Internet Marketing?

That's where what you do very, very well and what the world wants come together. We see mistakes all the time in internet marketing ... usually by people who just post random things on their website and social media. They're inconsistent with their posts, but most important, they haven't taken the time to nail both aspects of this critical core of internet marketing.

Wouldn't it be great to know that you're using your online presence as effectively as possible?
Would you like to be sure you're spending your internet marketing dollars wisely?

To learn more, read the complete post on our website!

Our Holiday Gift to You - Ten Top Must-Do's for Marketing Your Business Online

Identify!

1. Identify Your USP

            What is Your Unique Selling Proposition?

            What do you do differently or better than anybody else around?

           

If you have an existing business, get help figuring out what it is.

If you’re thinking about starting a new business, figure out what people need or want (see “keyword research” below).

Example: At SEO Ann Arbor, we started out serving SE Michigan businesses. Our selling proposition, which was somewhat unique in internet marketing, was that if you aren’t getting the results you want, you can sit across the desk from one of our founders and tell us exactly what you DO want!

If you don’t have a USP, create one!

2. Identify Your Best Customers

What customers are most profitable, the least trouble, and the kind of people you most enjoy doing business with?

Most business owners who take the time to research this are surprised by how often the most troublesome customers are the least profitable, and the most rewarding customers are the least trouble!

Can you identify your best three customers? What makes them the best?

3. Identify the pains or problems of your best customers that you can solve!

            My website’s not on Page One of Google!

            I can’t get my web guy to call me back!

            My neighbor’s sister in law designs websites and ....

            What are some pains or problems of your best customers that YOU can solve?

 Engage!

4. Explain Your Solution in “Engaging” Terms

            Engaging 1 - From the customer’s point of view

At last, someone I can meet with face to face who can explain what I need to do to get on Page One of Google!

            Or: Wow! A web guy who actually returns my calls!

Remember your USP? Keep in mind that if you make promises in your marketing, you have to structure your business to KEEP the promises. Nothing will destroy a bad business quicker than great marketing!

Engaging 2 – Designed to convince the customer to enlist or take action.

                        Learn Based Marketing

A lesson in SEO

                                    How to shop for internet marketing experts

                                    Top 5 List

                        Offer something in return for their participation!         

5. Use the contact information you get to build a base of interested people

Treat those people very, very well.

Be generous with your information. The days of withholding professional information are over. I can find virtually every secret of what you do on the internet. My problem is not finding the information, it’s finding the time, the specialized equipment, or the expertise to do what you do.

Inform, educate, entertain, and nurture your customer base.

6. Craft Niche Campaigns – one at a time!

            Base each campaign on a specific segment of your target customers.

            Dentist Offices: what do you say besides “hey, customers, I’m a dentist!”

            Pain: I get frequent headaches!

            Our solution: We diagnose TMJ problems.

Customer point of view: “Amazing! My dentist cured my tmj headaches in four appointments!”

Is it within your USP?

            Are the customers within your target customer profile?

            Can you fulfill the promise made in your marketing?

           

Saturate!

7. Create marketing copy

            Articles

            How To’s

            Top Ten Lists

            FAQs

            Videos

            Write for the web

            Engaging

            Divisible

8. Be social, be very social

            Twitter

            Facebook

            LinkedIn

Youtube         

Blog

            Articles

            email Newsletter

           

            Stay within the niche campaign – create Page One Power!

            Educate, inform, entertain .... enlist!

9. Be consistent, continuous, and considerate

            Pick a day every week to add info. Or two. Or three.

            Don’t miss those days. If you have to use Hubspot or Hootsuite.

            Don’t stop doing it.

            Make sure you provide a way to opt out.

            Actually provide useful information – don’t waste people’s time.

Test and Measure!

10. Test and Measure

            Are you actually getting more calls or emails?

            How many unsubscribes?

            What kinds of calls are you getting?

            Can you tweak your content to get different kinds of calls?

Don’t use the word Cadillac if you want Toyota customers!

Five SEO Tips You Can't Live Without!

First, find the best keywords! 
There are two things that the average business website does that are NOT very helpful to SEO. 

First, they choose words that only a person who already knows about their business would type into Google. For example, a local heating a cooling business we know optimized their site for the word “mechanical.” Now, an educated person might know that “XYZ Mechanical” would repair and install home furnaces, but someone whose furnace just quit will probably type in “furnace repair.” You have to make that kind of calculation for all your keywords.

Second, they choose keywords that very few people are searching for. If you have limited space on your site (and you SHOULD limit the number of words on your homepage, at least), then you want to focus on the keywords that most people are searching for. There are a number of good tools to find out, including the keyword tool on Google Adwords, and many free services offered by the search engines. Make sure the keywords you select are actually ones being commonly searched in your area of specialty. Don't forget to check your successful competitors!

Find out how many incoming links your competitors have, and their top five keywords. This will give you very specific guidance as to (1) how many links you’ll need to compete, and (2) what keywords they deemed important.

You’ll have to dig a little deeper to make this information meaning, however. The quality of incoming links is at least as important as the number, so you can use of the many free back link checkers to find out the Page Rank of your competitor’s incoming links. 

You’ll also want to go further with your analysis of your competitor’s keywords. Review them just as you do your own – make sure they’re keywords that are widely searched, and figure out how to incorporate them into key phrases that generate sustained search interest.

Third, add great content! This is the thing Google is trying to get you to do, anyway. You want to include actual content that inspires people to visit your site and share it with others. If you aren’t a great writer, find someone who is. In the large context of your advertising budget, freelance web writers are often very affordable. Here are some of the qualities of good online content: originality, usefulness, worth sharing, accuracy, detail, excitement. One way to learn more about shareable content is to visit one of the free sites that allows you to search for most shared articles. Study those articles and you’ll figure out some of the things they do that make them so shareable.

Fourth, make sure you optimize your page titles and meta description. Page titles are those words that appear at the top of your browser window, usually in the gray or blue space above the URL (uniform resource locator). Make sure your page titles contain as many of your top keywords as possible while still reasonably indicating the purpose of the page. There’s a lot of evidence to suggest that Google only considers the first 66 characters of a page title, but many SEO experts still advise including as many words as you think are necessary to adequately describe the page. 

The meta description is a phrase that often shows up in the snippet of text Google shows below the link to your site. It’s a chance to point out what your page is all about. As part of what we call “four-in-one” keyword optimization, we like to be sure our most important keywords are included in the URL, page title, headers, and text of our home page, and to make sure the meta-description is compelling.
 
Fifth, be sure to use title and ALT attribute 
The title attribute is included in the html of a link. Though the viewer won’t see it (unless she’s looking .. or actually, if he or she is blind. Browsers for the visually impaired often read the title and ALT attributes) it tells the search engines more about where they will end up if they click the link. Since this isn’t meant to be a technical article, we’ll just say here that the link will not only contain the URL of the destination page, but also a short description of it. Once again, this is a good place to employ keywords.

The ALT attribute is also for the search engines and those who use browsers or readers for the visually impaired. It gives more information about an image, which otherwise wouldn’t have any value to the search engine.

This is far from an exhaustive list of SEO methods. But it will help get you started. If you’re not inclined to do this kind of work for yourself, or if you’re too busy, give us a call at 877-815-6974. We’ll do a quick FREE evaluation of your website, and let you know if we can help get you to page one of Google!

Gooseneck Lighting to Fit Your Every Need!

Are normal book lights too dim, or just too cheaply built?

Are you sick of having to constantly change batteries?
Are you tired of headaches and eye strain?

We recommend Littlite gooseneck lighting! They provide customizable lights to fit your every need. You can get the exact power and focus that you need to keep up on your favorite hobbies, crafts, and even working at the office. 

About One of a Kind Gooseneck Lighting From Littlite 

All of Littlite’s gooseneck lights are high quality, made in the USA with a limited lifetime warranty. If you like high quality products, Littlite gooseneck lights are perfect for you or a loved one who needs to light up their workspace. 

Looking For More? 

Littlite strives to offer you the best gooseneck lighting solution for your home or office, and has many options available! To find the light that fits your needs, visit their products page and make a purchase that will change the way you view lighting! 

Why You Should Choose Storch Magnetics For Your Industrial Conveyors!

Do you own an industrial business?

Are you looking for an industrial conveyor to speed up productivity and increase profits?

At SEO Ann Arbor, we love working with clients who are committed to their customers and who provide quality products and services. Storch Magnetics is located in Livonia, Michigan, and are dedicated to providing their customers with custom, quality-made industrial conveyors.

Why Should You Trust Storch?

Storch is a family owned business that has been providing industrial conveyors to clients in the automation industry for over 60 years!

SEO Ann Arbor is all about your success, and so are the people at Storch. Their team of dedicated employees, partners and valued customers are the driving force behind their success, and they want their customers to be successful too!

When you purchase an industrial conveyor from Storch, you’re not only getting a quality product, but also the customer service that goes along with it.

Your Business is Important to Storch!

For over 60 years, Storch has been focused on delivering the very best magnetics, separation and material handling solutions. You can trust Storch’s products to be a direct reflection of their dedication and quality craftsmanship.

Looking For More?

Visit the Storch Products website, or call them today at (800) 959-0047 to see how an industrial conveyor from Storch could transform your business!