The Big Mistake Almost Everybody Makes

Here’s a quick “reality check” from Big Don Prior. 

Who’s Don Prior? 

He’s the one telling you how it’s going to be!

This SEO business can be tricky.  There are lots of moving parts.  There’s your website, blog, social media, online reviews, web hosting, and much more.  All these need to be monitored, optimized, and maintained.  It’s a lot of work, but someone’s got to do it. Your friends at SEO Ann Arbor are experts when it comes to SEO and everything that encompasses it!

Most people think that their website is a “fire and forget” situation. Once it’s up and running, they’re good to go and they don’t need to do anything else. 

That’s a mistake.  Big mistake.  Huge.

Except the Successful People 

If you don’t continually check the results, you won’t wind up where you want to be.  Updates need to be applied. Content needs to be updated. Results need to be checked.  People who are successful online make this part of a continual process. Not a one-time deal. There is no “set and forget” going on with the A players.

There are things that are beyond your control. Most people want their website to show up on the first page of Google, but Google periodically changes the rules of the game, and they do so with no notice to you and me. That’s why you need to monitor it, pay attention, and fix the issues that pop up. Or have someone monitor it for you.

We’ve seen Google stop indexing a bunch of pages on particular websites. Something like this can adversely affect your search engine rankings, especially if Google decides to stop indexing 50% of the content on your site. Fortunately for our clients, we keep an eye on just this kind of thing.

When was the last time you logged into Google webmaster tools to check the status of your site?  Even if you did, they aren’t going to tell you what the problem is.  They basically say “we stopped indexing a bunch of pages on your site.  You figure out why, because we aren’t telling!”  Usually this requires someone with a high level of proficiency in web design, web hosting, and SEO to figure this out.  Again, our customers are covered.

So How Are YOU Doing?

As Google continually changes the game, we’re on the case, monitoring how the changes may effect your search engine rankings. In some cases maybe what’s needed is an upgrade to your site to use https (secure hosting). In others it may be ensuring that the name of your site is referenced consistently (either with or without the “www” at the beginning of the domain name). Sometimes your site just needs to be resubmitted to Google and the other search engines. Other times, there are changes that need to be made to your content, hosting platform, or internal linking strategies. 

We have all this covered. Our customers have people for that. 

Do you?

Website Design in Ann Arbor: Contact the Experts at SEO Ann Arbor Today!

Want to learn more about internet marketing and successful website design? Call our experts at 877-815-6974 to arrange a time to visit or get your questions answered. If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us here.

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