SEO Ann Arbor Shares 9 Absolutely Essential Things You Should Do With a Negative Review!

Do you hesitate to ask your customers for reviews?
Are you worried that they might write something you don’t want to hear? 
Have you felt the sting of a harsh review of your business or product?
 
Studies show that approximately 61% of online purchases are a direct result of online reviews about that product or service. However, some people may still decide to buy your product, even if they read a negative review, because they know they can get a refund if they dislike the product. So, why not take a chance? 

Well, negative reviews can be a deal breaker for some people. That’s why it’s so important to monitor your reviews and respond as quickly as possible.  Some media platforms (such as Google+, Facebook, and Twitter) allow you to respond. This will show the reviewer and other customers that you’re responding and taking an interest in your customers. 

When you discover a negative review, you’ll most likely be upset, perhaps angry.  But here are some tips that may help you handle them:

• Don’t respond until after you’ve calmed down. 

• Apologize if the situation deserves a reasonable apology.

• Thank them for the review.

• Offer your thoughts as to why you believe the review is incorrect (if applicable.)

• Share what steps you’re taking to improve the situation.

• Offer a refund, discount or additional service to keep the reviewer as a customer

• Respond directly to the customer

• Never write a harmful or disrespectful message toward a customer.

• Keep your message as positive as possible.

It’s important to respond to every review, both positive and negative. Always engage the reviewer by asking more questions – if applicable – and make sure you share details about the product/service they mentioned.  When a customer is shopping, and sees a negative review about your product, he or she may still buy it if you handled the situation well. If your competition doesn’t monitor positive or negative reviews, your involvement with your own reviews will definitely give you an advantage!

If your company gets negative reviews and you’re unsure about how to handle them, contact SEO Ann Arbor today. We’re dedicated to helping our clients achieve their dream of a successful, growing business and abundant life … starting today! 

SEO Ann Arbor Shares Why Reviews are Important!

Would you purchase a product from an unknown website?

Would you see a doctor who has no referrals?

Most people would say, “No!”

Consumers are typically interested in products that they find convenient, likable, and affordable. In today’s world, people use the internet as a major resource for deciding whether to buy a product and/or service. Studies have shown that approximately 61% of online purchases are derived from online reviews about that product or service.

Reviews made on local listings (i.e. Google Local, SuperPages, Yahoo! Local), business websites, and consumer review sites (i.e. Yelp, Angie’s List) are often read and held in high regard. This is why it’s crucial to monitor the reviews your business receives.

Benefits of online reviews are endless, but include:

1.    Increased sales

2.    Improves page rank on search engines

3.    Creates customer loyalty

4.    Engages customers to think positive thoughts about your products and/or service

5.    Encourages more visitors to review your services

6.    Provides a positive image of the business

7.    Communicates with consumers to suggest that you will resolve problems

To ensure your business obtains good reviews on the internet, make the process as simple as possible. SEO Ann Arbor suggests the following tips for getting reviews.

•     Follow up after a sale, requesting a review by sending an email.
•     Add a link on your website that directs customers to a place to leave their review.
•     Ask in person immediately after you provide service.
•     Keep track of people who’ve already reviewed your services, so you can send them a follow up email, asking them to review you on other pages as well.  
•     Brag about positive reviews on social media and your website.
•     Thank and, if possible, reward customers who give reviews after the fact, so they’ll be more likely to leave another review.  

We would love to hear from you!  Please leave us a comment below or contact us if you have questions or comments.

http://seoannarbor.com/contact