How Can Your Business Take Advantage of Social Media?

 

The average social media user spends over 2 hours per day using messaging and social networks. How can your business best take advantage of that? 

The long version of the answer depends on your product or service, your customer base, and other factors unique to your business. But, some principles are universal – like these four tips that can strengthen any business’s social media game:

• Know your audience
• Make a content plan
• Encourage engagement
• Provide value

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Should You Promote Your Business on Social Media?

Should you be promoting your business on social media? We think so!

According to Oberlo, 3.78 billion people worldwide (about 48% of the world’s population) use social media for social connection, news, sharing of information, and entertainment. Are your dream clients among them? With numbers like that, chances are good!

The statistics support it, and we agree. Using social media for your business is a smart way to:

• Promote your business on a small budget
• Develop a relationship with your customers
• Inspire brand loyalty

When the average social media user spends over 2 hours per day using messaging and social networks, how can you pass up the chance to connect with them?

Learn more about how to promote your business through social media on our website.