How to Step Up and Truly Make a Difference!

What sets you apart from your competition?

Are you getting your point across?

Are you afraid of sharing your true self with the world?

That could be a big mistake if you’re trying to develop deep relationships with the people you do business with. People are more likely to bond with you because of a deep shared sense of “why,” not just because you sell widgets they want. And since we’ve been paying attention, we’ve noticed that a lot of great business relationships start not because of common needs, but because of common beliefs or passions.
    

Pepper in Your Purpose

We aren’t suggesting that you cynically deploy your beliefs to make more money. That may help a bit in the short term, but we believe the best stuff in the world comes from living to your highest purpose and sharing that purpose with others. In the marketing world, while you can never get completely away from addressing your customers’ wants and needs, you can “pepper in your higher purpose” (a phrase we borrowed from the inimitable Charly H. Caldwell II). People will pick up on it and pursue your products or services with a deeper drive because they sense that you support a similar world view to theirs. So what are some ways you can let people know what you believe in your marketing?
 Here are a few:

1. Start your videos with phrases like “I believe…” or “This is who I am…” Just be sure you’re telling the absolute truth.
2. Borrow famous quotes from people who believe as you do.
3. Explain how your particular approach evolved out of your world view.
4. Ask a happy customer to tell the story of your shared “why.”
5. Make sure your “elevator speech,” your “one-minute business commercial,” your logo and your tagline all contain elements of your deeper purpose.
    

Authenticity marketing can be a bit harder to develop at first. Trying to fit your world view into your marketing tactics can be daunting, and if you let yourself give in to the temptation to take the easy way out, you’ll find that your materials may seem bland or inauthentic. Don’t be afraid! Some people may not react well to your beliefs, but it’s almost a certainty that unless you are filled with hate or negativity, there will be many, many people who do bond with you powerfully because of your clearly expressed beliefs.

We Can Help…

If you find the process of building an authentic marketing plan too daunting, we can help! We have a highly evolved process for delving into who you are and who you serve. Together we can build a campaign that could transform the message you are sending with your online presence.

At SEO Ann Arbor, we love helping people succeed, so if you’re struggling to get to the level of your dreams, we’d love to have a chat! Call today! 877-815-6974