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Are you linking from your most prominent pages to other less prominent but still relevant pages? Are the links working? Is the link anchor text appropriately keyworded? Does the progression of information from one page to the next linked page make sense?
You might be surprised at how many businesses build websites and add info over time without thinking about the user navigation experience. Those who remember their visitors often forget the search engine robots. Make it easy for both to navigate your site and understand what they’re seeing!
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But don’t stop there. Every few months, dig back into the keyword tool to find out if search habits have changed. You might have page one presence for all your target keywords, but if the world has moved on and nobody’s looking for you in that way anymore, your traffic is going to suffer. Refresh your highly targeted keyword list regularly … you’ll be glad you did!
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