Marketing With Your Heart and Mind

On Friday, May 15^th, MSG’s very own Nick Suino hosted a digital seminar on marketing in one of the toughest times in our lives. 

The seminar was aimed at helping small and medium sized businesses in Ann Arbor, Michigan adapt their strategies for online marketing to an unprecedented situation.

There are times to serve and times to sell, and being able to tell the difference is hugely important to us as marketers. As things get back to normal, however, this distinction gets a little blurry. If you’re wondering how to survive and thrive during tough times, while still responsively serving your community, this presentation is for you!

The presentation sparked some great conversation and we’re providing a recording of the event on YouTube for everyone to check out!

Want more? Check out the video, or keep reading at our website!

An Important Tool for Your Business

If Coronavirus has shown us anything, it’s that everything is moving even further towards digital very quickly.

 In addition to a healthy social media presence, Google My Business is the best way for your Michigan business to move into the online space!

Google My Business has to become an important platform, in addition to social media, for your Michigan business!

If you want to know more about Google My Business, read about these recent changes, or check out our tips for setting up your profile!

A Growing Platform for Your Business

Google My Business has been an important part of local businesses’ online presence for some time. Projections show it’s only going to become more important.

Disruptions to the economy and online traffic during COVID-19 have created a lot of uncertainty.

Additionally, the closures of brick-and-mortar retail, changes in hours, and introduction of social distancing guidelines have made communication between businesses and their audiences more important than ever. To feel secure about shopping, customers need to have as much information as possible before they venture out.

At Michigan SEO Group, we’ve been encouraging businesses to integrate Google My Business into their local SEO for years. Keep reading for more information about this important social media presence for your Michigan business!

 

New Rules From Google-- Is Your Business Ready?

It’s long been known that stock photos aren’t necessarily the best practice, but they do have a time and a place.

Not all businesses have access to high-quality, authentic photography.

And of course, a lot of stock photography is free!

The problem is that stock photography that’s overly generic simply doesn’t tell potential customers much about a place of business.

Your Google My Business profile shouldn’t just be one more advertising platform for you—it should also give your customers valuable information, such as what your business or your products look like.

For more on Google’s new policy and its effects, checkout this article on our website!

Changes Coming to Google My Business!

Google has recently announced new guidelines for Google My Business.

In an attempt ensure that “all content that appears in the Business Profile is relevant, high quality, and appropriate,” Google is officially discouraging the use of stock images in Google My Business profiles.

KEEP READING on our website for what your business needs to know!

Great Design and User Experience

We want our customers to be able to find us, to have seamless mobile experiences, to shop securely, and more.

We like things we can turn into numbers, but sometimes it’s not so simple. 

Some important questions you should ask about your website are:

Does using this website bring the customer joy? Or is your website a source of frustration? 

Does your website attract your ideal customer?

What does your website say about your brand? Does it instill trust?

If you find yourself stumbling over any of these questions, it might be time to call the experts! Keep reading about brand trust on our website!