Did you know that Google reviews can contribute to a business’s SEO?
Here are five ways that reviews help SEO:
Improved Local SEO
This one is pretty simple: positive reviews that contain relevant keywords can make a business appear more often in local search results.
Increased Click-Through Rates (CTRs)
Businesses with a lot of positive reviews are more likely to get clicks. More clicks equal a higher click-through rate, and a higher click-through rate improves your search engine ranking.
Keyword Relevance
Including keywords that are relevant to the business will make them show up more when those words are searched in Google. For example, “SEO Agency Michigan” and “Internet Marketing Company” are relevant keywords for Michigan SEO Group.
Fresh Content and Regular Updates
Google favors fresh, consistently-updated content. Since reviews are continuously updated over time, they are a strong source of fresh content. This in turn tells the search engine that the business is active.
User-Generated Content
This one goes hand-in-hand with “fresh content and regular updates.” Search engines often prioritize content created by users because it reflects real-world experiences, which contributes to the credibility of a business.
Get More Marketing Tips from a Local Michigan SEO Agency
Or better yet, let us help your business with SEO!
Michigan SEO Group is run by real people who are excited to help you grow your business. For more information, call (877) 815-6974 or submit a contact form here. Or click here to read Google reviews from our happy clients!
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