Two Reasons to Podcast Your Business

Do you listen to podcasts? If so, you probably understand how great they are for connecting to your audience. Here are two reasons to start a podcast for your business:

Podcasts create a personal connection. Listening to podcasts offers an alternative for people who don’t have time to read online. This is an easy way to expand your audience. Because podcasts are made by talking, they’re great for showing your listeners that you’re a person just like them. At the same time, this gives your business another layer of personality. 

One way to do this is to let your audience peek behind the curtain. People love looking “behind the scenes,” and it’s a great way to both educate and build trust with your listeners.

Podcasts are cheap to produce. Quality of equipment makes a big impact when producing videos, but when producing podcasts, all you need is a good sound. As long as you have a laptop and a quiet space, you can make a good podcast! Because there are no visuals, the production of the podcast doesn’t overshadow the script. Compelling content overrides the quality of your equipment. 

Of course, purchasing high-end equipment never hurts, but it’s completely optional for those on a budget. Podcasts are an accessible way for small businesses to increase their content and audience without breaking the bank.

Read more about the benefits of hosting a business podcast here.

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The team of Internet Marketing Directors at Michigan SEO Group can help you produce, manage, and optimize your business’s social media. Call (877) 815-6974 or submit a contact form here to get started. Click here to read reviews from our happy clients!

Podcasts Increase Website and Social Media Traffic

Looking for new ways to promote your business?

Having more content on your website and social media platforms is great for SEO! More content and frequent posting both increase website traffic, and a meaty way to do that is to make a podcast.

Podcasts can be produced on a regular basis and offer listeners a new, interesting way to learn about your business. If you pair useful information with personality in your podcast, it brings up both the quality and quantity of your website and socials.

Pew Research Center says that about 42% of Americans listen to podcasts monthly. That’s over 140 million people! What better way to expand your business’s audience?

Read more about the benefits of hosting a business podcast here.

Team Up with MSG for Your Michigan Social Media

Ready to up your Michigan social media game?

The team of Internet Marketing Directors at Michigan SEO Group can help you produce, manage, and optimize your business’s social media. Call (877) 815-6974 or submit a contact form here to get started. Click here to read reviews from our happy clients!