How do I communicate with the right people ... those who are great to do business with?
I can create a plan for my online content, but how do I frame the content for best results?
Even among our clients who are most engaged in creating online content, some say: “I know the topics I should write about, but I’m not sure exactly what to say about them.” It's true that your topics should relate to your target customers’ key pains and problems. If you focus on those and write from their points of view instead of your own (don’t “we” all over yourself), you’ll be ahead of most of the other businesses out there who create their own content. Most are stuck in the world of “we have great stuff and you should buy it!”
But merely being ahead of the mediocre isn’t our goal and it shouldn’t be yours. If you’re going to put the effort into marketing your business online, you can work a bit smarter by:
1. Getting more engagement from prospective customers
2. Getting those customers primed to do business the way you want them to
A bit of extra work at the start can pay huge dividends if you understand this and get it into the majority of your online content.
For more in depth news on how to stay on top, sign up today for our Black Belt SEO Tips & News! You’ll learn about the truth about how to stay on top and website design in Ann Arbor.
Want to learn more about internet marketing and successful website design? Call our experts at 877-815-6974 to arrange a time to visit or get your questions answered. If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us here.
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